- Traditional collaboration tools cause too much interruption from an overload of disconnected apps, interruptions, and data. - IBM is developing Watson Work to integrate analytics, collaboration, content and Watson's cognitive abilities into a single platform. This will help organizations empower employees by connecting them to experts, speeding access to relevant information, and providing space to work simply and together. - Watson Work will include team messaging, compliant communication and workflows, enterprise social networks, audio and video conferencing, content management, digital signatures, and analytics. It aims to transform digital workplaces.