Linked	  Recruitment	  Blueprint	                          	                      Webinar	  1	                    ...
The	  Background	  Research	  and	  Tes:ng	  That	         Created	  The	  Step	  By	  Step	  Process	  
                       	  Two	  Parts	                                	  1.  Fast	  Start	  For	  Immediate	  Trac:on	    ...
                       	  Two	  Parts	                                	  1.  Fast	  Start	  For	  Immediate	  Trac:on	    ...
Session	  1	  –	  Fast	  Start	  Leverage	  The	  Power	  of	  LinkedIn	  &	  Being	  The	  “Go	  to	  “	                 ...
SEO	  Primary	  Steps	  	  	  1. Define	  Keywords	  	  
SEO	  Primary	  Steps	  	  	  1. Define	  Keywords	  2. Headline	  Op:miza:on	  	  
SEO	  Primary	  Steps	  	  	  1. Define	  Keywords	  2. Headline	  Op:miza:on	  3. Current	  Job	  Title	  Op:miza:on	  	  
SEO	  Primary	  Steps	  	  	  1. Define	  Keywords	  2. Headline	  Op:miza:on	  3. Current	  Job	  Title	  Op:miza:on	  4. ...
SEO	  Primary	  Steps	  	  	  1. Define	  Keywords	  2. Headline	  Op:miza:on	  3. Current	  Job	  Title	  Op:miza:on	  4. ...
SEO	  Primary	  Steps	  	  	  1. Define	  Keywords	  2. Headline	  Op:miza:on	  3. Current	  Job	  Title	  Op:miza:on	  4. ...
SEO	  Primary	  Steps	  	  	  1. Define	  Keywords	  2. Headline	  Op:miza:on	  3. Current	  Job	  Title	  Op:miza:on	  4. ...
Session	  1	  –	  Fast	  Start	  Leverage	  The	  Power	  of	  LinkedIn	  &	  Being	  The	  “Go	  to	  “	                 ...
              	                  	            	  Video	  	  LinkedIn-­‐Grow-­‐Network	                  	                 ...
Session	  1	  –	  Fast	  Start	  Leverage	  The	  Power	  of	  LinkedIn	  &	  Being	  The	  “Go	  to	  “	                 ...
             	               	         	  Video	  	     Need	  An	  Ar:cle	  www.needanar:cle.com	               	        ...
                        Content	  Ideas	  •    “<Sector>	  industry	  news”	  •    “<Sector>	  latest	  developments”	  • ...
Session	  1	  –	  Fast	  Start	  Leverage	  The	  Power	  of	  LinkedIn	  &	  Being	  The	  “Go	  to	  “	                 ...
           	               	  	  Live	  Session	               	               	               	               	  
Session	  1	  –	  Fast	  Start	  Leverage	  The	  Power	  of	  LinkedIn	  &	  Being	  The	  “Go	  to	  “	                 ...
End	  of	  Fast	  Start	                             	                               	                                    ...
        Linked	  Recruitment	  Blueprint	                          	                      Webinar	  1	                    ...
 	                                Strategy	                                       	                                      	...
 	                         Founda:ons	                                 	                                    	             ...
 	     Lots	  of	  Ques:ons	  To	  Shid	  Your	  	                                 	                          Mindset	    ...
 	               Followed	  By	  Gefng	  	                                	                      Laser	  Focused	         ...
Strategy	  1.What	  is	  your	  Company	  Structure	  and	  Sales	                                    	  &	  Marke:ng	  St...
 	                                            	                                      Owner	                               ...
 	                                                  	                                                 Java	               ...
 	                     Marke:ng	  Strategy	         	                                	                                    ...
 	                     Marke:ng	  Strategy	         	                                	                                    ...
Strategy	  1.What	  is	  your	  Company	  Structure	  and	  Sales	                                        	  &	  Marke:ng	...
 	                       Ver:cals	  Strategy	         	                                  	                                ...
 	                       Ver:cals	  Strategy	         	                                  	                                ...
Strategy	  1.What	  is	  your	  Company	  Structure	  and	  Sales	                                        	  &	  Marke:ng	...
LinkedIn	  Strategy	  •  Consultants	  led	  to	  build	  their	  own	  networks	                                  	  	   ...
LinkedIn	  Strategy	  •  Consultants	  led	  to	  build	  their	  own	  networks	                                    	  • ...
LinkedIn	  Strategy	  •  Consultants	  led	  to	  build	  their	  own	  networks	                                    	  • ...
LinkedIn	  Strategy	  •      Consultants	  led	  to	  build	  their	  own	  networks	                                     ...
LinkedIn	  Strategy	  •      Consultants	  led	  to	  build	  their	  own	  networks	                                     ...
 	                                         	  	  	                                	                                       ...
Strategy	  1.What	  is	  your	  Company	  Structure	  and	  Sales	                                          	  &	  Marke:n...
Your	  Consultants	  LinkedIn	  Strategy	                                         	                                       ...
Your	  Consultants	  LinkedIn	  Strategy	                                         	                                       ...
Dream	  50	  	                                	            	   	                                                          ...
                                	                                      	                                 	   	            ...
Branding	  1.Defining	  Keywords	  so	  Your	  company	                                 	  Dominates	  LinkedIn	  	        ...
 	                                                 	                                             	                        ...
Branding	  1.Defining	  Keywords	  so	  Your	  company	                                      	  Dominates	  LinkedIn	  	   ...
                   Remember	  The	  End	  Game	                                         	                                 ...
                       For	  example	                                            	                                        ...
Ques:ons	  to	  ask…..	                                        	  •  Sector	  specific	  –	  IT	  Sales	  (not	  IT)	      ...
Branding	  1.Defining	  Keywords	  so	  Your	  company	                                      	  Dominates	  LinkedIn	  	   ...
Change	  of	  Mindset	                                      	                                 	                           ...
•  How	  does	  a	  recruiter	  search?	  	                                      	                                 	      ...
•  How	  does	  a	  recruiter	  search?	  •  How	  does	  a	  candidate	  search?	                                 	  	   ...
•  How	  does	  a	  recruiter	  search?	  •  How	  does	  a	  candidate	  search?	                                        ...
•      How	  does	  a	  recruiter	  search?	  •      How	  does	  a	  candidate	  search?	                                ...
•      How	  does	  a	  recruiter	  search?	  •      How	  does	  a	  candidate	  search?	                                ...
•      How	  does	  a	  recruiter	  search?	  •      How	  does	  a	  candidate	  search?	                                ...
•      How	  does	  a	  recruiter	  search?	  •      How	  does	  a	  candidate	  search?	                                ...
•  Give	  first	  ask	  later	                                              	  	  	                                  	     ...
•  Give	  first	  ask	  later	                                           	  •  Great	  content,	  great	  percep:on	  of	  ...
•  Give	  first	  ask	  later	                                           	  •  Great	  content,	  great	  percep:on	  of	  ...
•      Give	  first	  ask	  later	                                               	  •      Great	  content,	  great	  perce...
•      Give	  first	  ask	  later	                                               	  •      Great	  content,	  great	  perce...
•      Give	  first	  ask	  later	                                               	  •      Great	  content,	  great	  perce...
•      Give	  first	  ask	  later	                                               	  •      Great	  content,	  great	  perce...
                                      	                                           	                                       ...
Strategy	  1.What	  is	  your	  Company	  Structure	  and	  Sales	                                          	  &	  Marke:n...
Branding	  1.Defining	  Keywords	  so	  Your	  company	                                      	  Dominates	  LinkedIn	  	   ...
                                          	                            	   Next	  Session	  We	  Use	  What	  We	         ...
                                        	                                     	                             Checklist	  	 ...
 LinkedInQues:ons@Digital2Recruit.com	                  	                                 	                               ...
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LinkedIn Recruitment Blueprint Webinar 1

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LinkedIn Recruitment Blueprint webinar 1 slides. Only for members of the LinkedIn Recruitment Blueprint.

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LinkedIn Recruitment Blueprint Webinar 1

  1. 1.   Linked  Recruitment  Blueprint     Webinar  1              
  2. 2. The  Background  Research  and  Tes:ng  That   Created  The  Step  By  Step  Process  
  3. 3.    Two  Parts    1.  Fast  Start  For  Immediate  Trac:on        
  4. 4.    Two  Parts    1.  Fast  Start  For  Immediate  Trac:on    2.  Company  &  LinkedIn  Strategy        
  5. 5. Session  1  –  Fast  Start  Leverage  The  Power  of  LinkedIn  &  Being  The  “Go  to  “   Person  in  1.  Get  Found  By  Clients  &  Candidates    By   Op:mizing  Our  Profile  (Recap)              
  6. 6. SEO  Primary  Steps      1. Define  Keywords    
  7. 7. SEO  Primary  Steps      1. Define  Keywords  2. Headline  Op:miza:on    
  8. 8. SEO  Primary  Steps      1. Define  Keywords  2. Headline  Op:miza:on  3. Current  Job  Title  Op:miza:on    
  9. 9. SEO  Primary  Steps      1. Define  Keywords  2. Headline  Op:miza:on  3. Current  Job  Title  Op:miza:on  4. Past  Job  Title  Op:miza:on    
  10. 10. SEO  Primary  Steps      1. Define  Keywords  2. Headline  Op:miza:on  3. Current  Job  Title  Op:miza:on  4. Past  Job  Title  Op:miza:on  5. Summary  Key  Word  Density    
  11. 11. SEO  Primary  Steps      1. Define  Keywords  2. Headline  Op:miza:on  3. Current  Job  Title  Op:miza:on  4. Past  Job  Title  Op:miza:on  5. Summary  Key  Word  Density  6. Current  Job  Descrip:on  Keyword  Density      
  12. 12. SEO  Primary  Steps      1. Define  Keywords  2. Headline  Op:miza:on  3. Current  Job  Title  Op:miza:on  4. Past  Job  Title  Op:miza:on  5. Summary  Key  Word  Density  6. Current  Job  Descrip:on  Keyword  Density  7. Past  Job  Descrip:on  Keyword  Density  
  13. 13. Session  1  –  Fast  Start  Leverage  The  Power  of  LinkedIn  &  Being  The  “Go  to  “   Person  in  1.  Get  Found  By  Clients  &  Candidates    By   Op:mizing  Our  Profile  (Recap)    2.  Grow  our  Client  &  Candidate  Networks   Strategically  –  (Fast  Start  Video)            
  14. 14.        Video    LinkedIn-­‐Grow-­‐Network      
  15. 15. Session  1  –  Fast  Start  Leverage  The  Power  of  LinkedIn  &  Being  The  “Go  to  “   Person  in  1.  Get  Found  By  Clients  &  Candidates    By   Op:mizing  Our  Profile  (Recap)    2.  Grow  our  Client  &  Candidate  Networks   Strategically  –  (Fast  Start  Video)  3.  Set  Up  10  Pieces  of  Content  (Fast  Start  Video)            
  16. 16.        Video     Need  An  Ar:cle  www.needanar:cle.com        
  17. 17.   Content  Ideas  •  “<Sector>  industry  news”  •  “<Sector>  latest  developments”  •  E.g.  “Sales  industry  news”  •  E.g.  “Sales  latest  developments”              
  18. 18. Session  1  –  Fast  Start  Leverage  The  Power  of  LinkedIn  &  Being  The  “Go  to  “   Person  in  1.  Get  Found  By  Clients  &  Candidates    By   Op:mizing  Our  Profile  (Recap)    2.  Grow  our  Client  &  Candidate  Networks   Strategically  –  (Fast  Start  Video)  3.  Set  Up  10  Pieces  of  Content  (Fast  Start  Video)  4.  Be  Front  Of  Mind  –  Distribute  Weekly  &   Consistently  (Tagging  &  Database)        
  19. 19.        Live  Session          
  20. 20. Session  1  –  Fast  Start  Leverage  The  Power  of  LinkedIn  &  Being  The  “Go  to  “   Person  in  1.  Get  Found  By  Clients  &  Candidates    By   Op:mizing  Our  Profile  (Recap)    2.  Grow  our  Client  &  Candidate  Networks   Strategically  –  (Fast  Start  Video)  3.  Set  Up  10  Pieces  of  Content  (Fast  Start  Video)  4.  Be  Front  Of  Mind  –  Distribute  Weekly  &   Consistently  (Tagging  &  Database)  5.  Create  Inbound  Client  &  Candidates  Leads  Using     •  LinkedIn   •  Database    
  21. 21. End  of  Fast  Start               All  of  the  above  we  cover  in     later   detail           Pause  Recording      
  22. 22.   Linked  Recruitment  Blueprint     Webinar  1              
  23. 23.     Strategy                     www.andywhiteheadexc.com   www.digital2recruit.com    
  24. 24.     Founda:ons                     www.andywhiteheadexc.com   www.digital2recruit.com    
  25. 25.     Lots  of  Ques:ons  To  Shid  Your       Mindset                       www.andywhiteheadexc.com   www.digital2recruit.com    
  26. 26.     Followed  By  Gefng       Laser  Focused                           www.andywhiteheadexc.com   www.digital2recruit.com    
  27. 27. Strategy  1.What  is  your  Company  Structure  and  Sales    &  Marke:ng  Strategy                      www.andywhiteheadexc.com   www.digital2recruit.com    
  28. 28.       Owner           Java   Oracle     SAP   Consultant   Consultant     Consultant       www.andywhiteheadexc.com   www.digital2recruit.com    
  29. 29.       Java     Consultant         Project    Talent   Coder  Talent     Tester  Talent   &  Clients   &  Clients   &  Clients         www.andywhiteheadexc.com   www.digital2recruit.com    
  30. 30.     Marke:ng  Strategy         •  How  do  you  your  recruiters  target  their     candidates  and  clients?                 www.andywhiteheadexc.com   www.digital2recruit.com    
  31. 31.     Marke:ng  Strategy         •  How  do  you  your  recruiters  target  their     candidates  and  clients?       •  How  do  they  market  to  them  ensuring     minimum  duplica:on?           www.andywhiteheadexc.com   www.digital2recruit.com    
  32. 32. Strategy  1.What  is  your  Company  Structure  and  Sales    &  Marke:ng  Strategy            2.Do  you  have  a  Company  Ver:cals  Strategy            www.andywhiteheadexc.com   www.digital2recruit.com    
  33. 33.     Ver:cals  Strategy         •  Are  your  consultants  focused  on     lifecycle  clients    a   Talent?   nd           www.andywhiteheadexc.com   www.digital2recruit.com    
  34. 34.     Ver:cals  Strategy         •  Are  your  consultants  focused  on     lifecycle  clients    a   Talent?   nd   •  Or       •  Are  your  consultants  focused  on     sectors?     •  Or……….think…..????     www.andywhiteheadexc.com   www.digital2recruit.com    
  35. 35. Strategy  1.What  is  your  Company  Structure  and  Sales    &  Marke:ng  Strategy            2.Do  you  have  a  Company  Ver:cals  Strategy        3.What  is  your  Company  LinkedIn  Strategy        www.andywhiteheadexc.com   www.digital2recruit.com    
  36. 36. LinkedIn  Strategy  •  Consultants  led  to  build  their  own  networks                      www.andywhiteheadexc.com   www.digital2recruit.com    
  37. 37. LinkedIn  Strategy  •  Consultants  led  to  build  their  own  networks    •  Consultants  decide  who  their  clients  are                    www.andywhiteheadexc.com   www.digital2recruit.com    
  38. 38. LinkedIn  Strategy  •  Consultants  led  to  build  their  own  networks    •  Consultants  decide  who  their  clients  are    •  Consultants  decide  which  candidates  to     target                www.andywhiteheadexc.com   www.digital2recruit.com    
  39. 39. LinkedIn  Strategy  •  Consultants  led  to  build  their  own  networks    •  Consultants  decide  who  their  clients  are  •      Consultants  decide  which  candidates  to   target      •  Consultants  decide  how  they  posi:on     themselves           www.andywhiteheadexc.com   www.digital2recruit.com    
  40. 40. LinkedIn  Strategy  •  Consultants  led  to  build  their  own  networks    •  Consultants  decide  who  their  clients  are  •      Consultants  decide  which  candidates  to   target      •  Consultants  decide  how  they  posi:on     themselves    •    Consultants  decide  to  how  communicate     affec:ng  company  brand     www.andywhiteheadexc.com   www.digital2recruit.com    
  41. 41.                           www.andywhiteheadexc.com   www.digital2recruit.com    
  42. 42. Strategy  1.What  is  your  Company  Structure  and  Sales    &  Marke:ng  Strategy            2.Do  you  have  a  Company  Ver:cals  Strategy        3.What  is  your  Company  LinkedIn  Strategy        4.A  New  way  to  see  your  Consultants  LinkedIn  Strategy  www.andywhiteheadexc.com   www.digital2recruit.com    
  43. 43. Your  Consultants  LinkedIn  Strategy       Two  Key  Ques:ons            1.  Who  are  the  top  50  clients  you  want  to   work  with  in  the  next  6  months               www.andywhiteheadexc.com   www.digital2recruit.com    
  44. 44. Your  Consultants  LinkedIn  Strategy       Two  Key  Ques:ons            1.  Who  are  the  top  50  clients  you  want  to   work  with  in  the  next  6  months        2.  Which  roles  will  the  decision  makers  hold      www.andywhiteheadexc.com   www.digital2recruit.com    
  45. 45. Dream  50            Company     Role  1   Role  2   Role  3   Role  4     Role  5     Role  6     Impleme PM     Programm   Test   UAT   HR   nta:on   Mgr       e  Mgr   Manager   Manager   Director    Reuters    Dave   Colin   Steve   Etc   Etc     etc   Smith   Edwards     Davis   Etc     ….    BSkyB     www.andywhiteheadexc.com   www.digital2recruit.com    
  46. 46.                  www.andywhiteheadexc.com   www.digital2recruit.com    
  47. 47. Branding  1.Defining  Keywords  so  Your  company    Dominates  LinkedIn                    www.andywhiteheadexc.com   www.digital2recruit.com    
  48. 48.           Live  Session           www.wordle.net           www.andywhiteheadexc.com   www.digital2recruit.com    
  49. 49. Branding  1.Defining  Keywords  so  Your  company    Dominates  LinkedIn            2.How  do  you  want  your  consultant  to  be  posi:oned          www.andywhiteheadexc.com   www.digital2recruit.com    
  50. 50.   Remember  The  End  Game                     www.andywhiteheadexc.com   www.digital2recruit.com    
  51. 51.   For  example      •  You  cannot  be  the    G  oto  Man  in  “IT   Recruitment”        •  What  flavour  of  IT    Recruitment  do  you   cover?         www.andywhiteheadexc.com   www.digital2recruit.com    
  52. 52. Ques:ons  to  ask…..    •  Sector  specific  –  IT  Sales  (not  IT)    •  Type  –  perm  /  contract        •  Life  cycle  –  Developer  /  Tester  •  Loca:on  –  GB/London    •  Role  level  –  CEO  /  J  unior  •  ……….        www.andywhiteheadexc.com   www.digital2recruit.com    
  53. 53. Branding  1.Defining  Keywords  so  Your  company    Dominates  LinkedIn            2.How  do  you  want  your  consultant  to  be  posi:oned          3.Lead  Genera:on  secrets  from  inside  a    recruiters  mind    www.andywhiteheadexc.com   www.digital2recruit.com    
  54. 54. Change  of  Mindset                    www.andywhiteheadexc.com   www.digital2recruit.com    
  55. 55. •  How  does  a  recruiter  search?                      www.andywhiteheadexc.com   www.digital2recruit.com    
  56. 56. •  How  does  a  recruiter  search?  •  How  does  a  candidate  search?                      www.andywhiteheadexc.com   www.digital2recruit.com    
  57. 57. •  How  does  a  recruiter  search?  •  How  does  a  candidate  search?    •  How  does  a  client  search?                    www.andywhiteheadexc.com   www.digital2recruit.com    
  58. 58. •  How  does  a  recruiter  search?  •  How  does  a  candidate  search?    •  How  does  a  client  search?  •  Ask  clients                       www.andywhiteheadexc.com   www.digital2recruit.com    
  59. 59. •  How  does  a  recruiter  search?  •  How  does  a  candidate  search?    •  How  does  a  client  search?  •  Ask  clients        •  Ask  candidates                 www.andywhiteheadexc.com   www.digital2recruit.com    
  60. 60. •  How  does  a  recruiter  search?  •  How  does  a  candidate  search?    •  How  does  a  client  search?  •  Ask  clients        •  Ask  candidates      •  Use  The  Language  of  The  Market  Not     Yours             www.andywhiteheadexc.com   www.digital2recruit.com    
  61. 61. •  How  does  a  recruiter  search?  •  How  does  a  candidate  search?    •  How  does  a  client  search?  •  Ask  clients        •  Ask  candidates      •  Use  The  Language  of  The  Market  Not     Yours             www.andywhiteheadexc.com   www.digital2recruit.com    
  62. 62. •  Give  first  ask  later                        www.andywhiteheadexc.com   www.digital2recruit.com    
  63. 63. •  Give  first  ask  later    •  Great  content,  great  percep:on  of  you                      www.andywhiteheadexc.com   www.digital2recruit.com    
  64. 64. •  Give  first  ask  later    •  Great  content,  great  percep:on  of  you  •  Offer  something  of  value                      www.andywhiteheadexc.com   www.digital2recruit.com    
  65. 65. •  Give  first  ask  later    •  Great  content,  great  percep:on  of  you  •  Offer  something  of  value      •    Law  of  reciprocity,    they  will  give  back               www.andywhiteheadexc.com   www.digital2recruit.com    
  66. 66. •  Give  first  ask  later    •  Great  content,  great  percep:on  of  you  •  Offer  something  of  value      •    Law  of  reciprocity,    they  will  give  back  •  Be  personal  and  create  a  personality               www.andywhiteheadexc.com   www.digital2recruit.com    
  67. 67. •  Give  first  ask  later    •  Great  content,  great  percep:on  of  you  •  Offer  something  of  value      •    Law  of  reciprocity,    they  will  give  back  •  Be  personal  and  create  a  personality    •  Be  consistent  with    communica:on           www.andywhiteheadexc.com   www.digital2recruit.com    
  68. 68. •  Give  first  ask  later    •  Great  content,  great  percep:on  of  you  •  Offer  something  of  value      •    Law  of  reciprocity,    they  will  give  back  •  Be  personal  and  create  a  personality    •  Be  consistent  with    communica:on  •    Be  focused  on  targeted  clients         www.andywhiteheadexc.com   www.digital2recruit.com    
  69. 69.         Recap                  www.andywhiteheadexc.com   www.digital2recruit.com    
  70. 70. Strategy  1.What  is  your  Company  Structure  and  Sales    &  Marke:ng  Strategy            2.Do  you  have  a  Company  Ver:cals  Strategy        3.What  is  your  Company  LinkedIn  Strategy        4.A  New  way  to  see  your  Consultants  LinkedIn  Strategy  www.andywhiteheadexc.com   www.digital2recruit.com    
  71. 71. Branding  1.Defining  Keywords  so  Your  company    Dominates  LinkedIn            2.How  do  you  want  your  consultant  to  be  posi:oned          3.Lead  Genera:on  secrets  from  inside  a    recruiters  mind    www.andywhiteheadexc.com   www.digital2recruit.com    
  72. 72.       Next  Session  We  Use  What  We       Have  Discovered  To  Create  Our       Profile          www.andywhiteheadexc.com   www.digital2recruit.com    
  73. 73.       Checklist                    www.andywhiteheadexc.com   www.digital2recruit.com    
  74. 74.  LinkedInQues:ons@Digital2Recruit.com                    www.andywhiteheadexc.com   www.digital2recruit.com    

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