Confessions of a Blogger
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The document summarizes the evolution of Darren Rowse's blogging career from 2002 to present day. It begins with Rowse starting a blog with no visitors and builds up to his site ProBlogger now receiving 3 million visitors and 12 million page views per month, 150,000 social connections, and generating six figures in annual revenue through various monetization strategies and products. The summary highlights the growth and success of Rowse's blog over time through his dedication to blogging best practices.
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Confessions of a Blogger & Social Media Addict
Darren Rowse - ProBlogger.net](https://image.slidesharecdn.com/marketingnow-090922212124-phpapp02/85/Confessions-of-a-Blogger-1-320.jpg)
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Confessions of a Blogger
- 1. CC by [minifig] Confessions of a Blogger & Social Media Addict Darren Rowse - ProBlogger.net
- 2. Pre 2002
- 4. Voice
- 5. Community
- 13. Today
- 14. Today • 3 million visitors a month
- 15. Today • 3 million visitors a month • 12 million page views a month
- 16. Today • 3 million visitors a month • 12 million page views a month • 150,000 Social Network Connections
- 17. Today • 3 million visitors a month • 12 million page views a month • 150,000 Social Network Connections • Six Figures per Year Revenue
- 18. Today • 3 million visitors a month • 12 million page views a month • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time)
- 19. Today • 3 million visitors a month • 12 million page views a month • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book
- 20. Today • 3 million visitors a month • 12 million page views a month • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book • Forums - 70,000 members
- 21. Today • 3 million visitors a month • 12 million page views a month • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book • Forums - 70,000 members • Job Boards
- 22. Today • 3 million visitors a month • 12 million page views a month • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book • Forums - 70,000 members • Job Boards • ebooks
- 24. Identify Goals
- 26. Outpost Outpost Outpost Outpost Home Base Outpost Outpost Outpost Outpost ProBlogger.net inspired by chrisbrogan.com
- 27. out Home out post post Base ProBlogger.net
- 28. Outpost Outpost Outpost Outpost Home Outpost Base Outpost Outpost Outpost
- 29. Outpost
- 30. Outpost
- 31. Outpost
- 33. Be Useful
- 34. Build Community CC by Mick 0
- 35. Be Personal CC by [HckySo]
- 36. Tell Stories CC by [Jer Kunz]
- 37. Be Unique CC by [nickwheeleroz]
- 38. Be Relational CC by Jeff Bauche
- 39. Leverage What You Have CC by macca
- 40. Craft Content CC by [Phil h]
- 41. Ask Questions CC by [Macarena C.]
- 42. Be Playful CC by [Todd Baker]
- 43. Be Transparent
- 44. Be Accessible
- 45. Be Passionate CC by [Carlo Nicora]
- 46. Promote.... but not too much
- 47. Viral Promotion
- 48. Social Proof
- 50. Be Prolific CC by [Thomas Rockstar]
- 51. Persist
- 52. My Card DARREN ROWSE web: problogger.net twitter: @problogger email: darren@problogger.net
Editor's Notes
- The Way I look at Social Media Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base. Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
- outposts could be many other things - for each situation it’ll be a different mix and could include: other blogs forums and community sites social bookmarking sites social media sites social messaging tools
- The Way I look at Social Media Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base. Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
- The Way I look at Social Media Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base. Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
- The Way I look at Social Media Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base. Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
- How to Build Community •Give members ways to 'belong' (newsletters, subscribers, membership areas) •Give readers jobs •Make readers famous •build momentum/anticipation •use social proof •sticky sites
- What need does your blog fulfill Usefulness and Uniqueness Prolific Frequent Updates/Rhythm Emotion and Opinion - Add value
- What need does your blog fulfill Usefulness and Uniqueness Prolific Frequent Updates/Rhythm Emotion and Opinion - Add value
- Benefits of Social Media •Research tool •Reinforce and expand brand •Promote content/drive traffic •Extend audience •Networking with others in my industry
- How to Build Community •Give members ways to 'belong' (newsletters, subscribers, membership areas) •Give readers jobs •Make readers famous •build momentum/anticipation •use social proof •sticky sites
- What need does your blog fulfill Usefulness and Uniqueness Prolific Frequent Updates/Rhythm Emotion and Opinion - Add value
- What need does your blog fulfill Usefulness and Uniqueness Prolific Frequent Updates/Rhythm Emotion and Opinion - Add value
- What need does your blog fulfill Usefulness and Uniqueness Prolific Frequent Updates/Rhythm Emotion and Opinion - Add value
- What need does your blog fulfill Usefulness and Uniqueness Prolific Frequent Updates/Rhythm Emotion and Opinion - Add value
- What need does your blog fulfill Usefulness and Uniqueness Prolific Frequent Updates/Rhythm Emotion and Opinion - Add value
- What need does your blog fulfill Usefulness and Uniqueness Prolific Frequent Updates/Rhythm Emotion and Opinion - Add value