The document provides summaries of several digital case studies and innovative marketing installations from various companies. Some key examples include an IVR system in Bihar, India that allowed people to call a number and listen to entertainment for 15 minutes, reaching over 5 million subscribers. Another case discussed an experiment in Chattisgarh, India that used Bluetooth to share local podcasts and discussions with the Adivasi population in their local language. A third case highlighted an interactive installation at a clothing store that let customers see how outfits looked on them to get social opinions on their shopping choices.

1. BRILLIANT DIGITAL CASE STUDIES

2. KAN KHAJURA TESAN
Gosaidaspur, Bihar’s first IVR driven rural railway station
• Year: 2014
• Client: HUL
• Agency: Lowe Lintas | Hungama Digital
• Awards: 3 Cannes Gold
• Location: Bihar, India
• Concept:
Any mobile phone user in Bihar can give a missed call
to a specific number to immediately get a return call
that will play Kan Khajura Tesan for 15 minutes.
Besides a series of entertainment programmes the
channel also played a series of HUL brand
advertisements.
• Numbers:
5 million subscribers
1L each day
25,000 hours of entertainment daily

3. BULTOO RADIO
Adivasi population experiences radio via their Bluetooth devices
• Year: 2016
• Client: Chattisgarh Govt
• Location: Chattisgarh, India
• Concept:
“Bultoo Radio” as the locals call it, is a small
experiment being carried out over a small area in
Chattisgarh. With its problem-solving potential and use
of the local idiom was used to bring people’s faith back
in the system. A recorded message on an IVR allowed
Adivasi population to share their point of view with
masses over a given topic. This message was then
converted in a podcast with songs, discussions and
branding open to be shared with local adivasi bodies
via Bluetooth in their local language .

4. SPIRE FLEXI-HOMES LAUNCH
Showcasing creative customization of living spaces
• Year: 2011
• Client: Delhi, India
• Location: Balrampur, Chattisgarh
• Concept:
Spire World wanted to present to the real estate
investor’s panel the exceptional and innovative project
of Flexi-homes - the 100% customizable apartments. In
order to best represent the innovative aspects of the
idea, and the inherent interactive nature of such
concept, they designed and implemented a Mixed
Reality Stage that would allow, during the
presentation, to draw on paper an apartment plan to
then seeing it building up in a real-time 3D rendering.
The hand-sketch generated virtual model could be
rotated just by rotating the sketch, to see all the
apartment features from various points of view
• Video:
https://www.youtube.com/watch?v=Nor8erZOBfc

5. BIBA SILVER SCREEN IN-STORE INSTALLATION
BIBA allows women to take social opinions on their shopping cart
• Year: 2016
• Client: BIBA
• Agency: Brandmovers
• Location: Mumbai
• Concept:
When it comes to the perfect looking dress, women
just can’t make up their mind. Taking a cue from this,
Biba, one of India’s leading women’s ethnic wear
brand decided to lend them a helping hand using the
power of technology. It created ‘Biba Silver Screen’, an
exciting, engaging installation set up in the Biba store
in Kemp’s Corner in Mumbai. A one-of-its-kind
innovation by Brandmovers India, the Biba Silver
Screen device has been exclusively designed to be a
personal wardrobe assistant and help shoppers choose
the outfit that suits them best.
• Video:
https://www.youtube.com/watch?v=jEjdrb4WE2U

6. VIRTUAL GROCERY SHOPPING
Korea’s TESCO reinvents grocery shopping with QR code
• Year: 2011
• Client: Apolosophy
• Agency: Akestam Holst
• Location: Korea
• Concept:
Home Plus e-mart increased its sales by strategically
allowing customers waiting for a train at A sub-way
station to grocery shop and receive the delivery
immediately after they reach home.
• Video:
https://www.youtube.com/watch?v=nJVoYsBym88

7. FMCG INTERACTIVE INSTALLATION
Hair care product installation at a train station
• Year: 2014
• Client: Apolosophy
• Location: Sweden
• Concept:
This fun digital subway ad in Sweden for hair-care
products was rigged up to recognize when trains
entered the station—and then showed a woman's hair
blowing all around, as though windswept by the train.
It's a simple, delightful effect—playful, responsive and
seemingly magical in the way it erases the line
between ad and environment.
• Video:
https://www.youtube.com/watch?v=tdQgsmYKxLM

8. SAMSUNG LED TV 3D MAPPING
3D mapping installation for 3D LED TV Launch
• Year: 2010
• Client: Samsung
• Agency: Starcom
• Location: Amsterdam
• Concept:
A historic building in Amsterdam was mapped to
showcase the emergence of Samsung’s LED TV
that adds life to the visuals. The projection
realistically cracks the building in half,
sending debris shattering down before it fills up
with water and then drains into a rain
forest revealing the new Samsung 3D LED TV.
• Video:
https://www.youtube.com/watch?v=Hk5wLRdQ3
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9. NOKIA AUGMENTED REALITY
3D mapping installation for 3D LED TV Launch
• Year: 2012
• Client: Nokia Lumia
• Location: Australia
• Concept:
Nokia smartly showcases its fun applications
through an Augmented Reality Installation at
an open area in Australia.
This installation suits all age-groups and
allows interaction with the product in a fun
manner with the help of trending apps such
as Angry Birds, Dance off, Navigation etc.
• Video:
https://www.youtube.com/watch?v=dg5l8nu
7PrQ

10. THANK YOU