Concept to Completion
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The document discusses the design process from concept to completion. It defines various concept communication methods like literal solutions, similes, metaphors, and contrasts. It also discusses developing ideas through understanding design briefs, brainstorming, thumbnails, conceptual sketches, storyboarding, mockups, and samples. The goal is to catch the viewer's interest through proposing a riddle or twist that provides satisfaction in resolving it. A good concept communicates through both visual and textual means without repeating the same information.
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