The document discusses export marketing, defining it as the management of marketing activities for goods crossing national boundaries. It highlights the economic significance of export marketing, including benefits such as earning foreign exchange, creating employment, and increasing national income. Additionally, it outlines the objectives, scope, functions, and difficulties faced by exporters in international trade.

1. EXPORT MARKETING
K.Sindhuja. M.B.A., M.Phil
Assistant Professor
Department of Commerce
Sri Sarada Niketan College of Science for Women Karur-5.

3.  Export marketing means exporting goods to other
countries of the world as per the procedures framed by
the exporting country as well as by the importing
country.
 Export marketing has wider economic significance as it
offers various advantages to the national economy.
MEANING

4.  According to Kotler “Export marketing include the
management of marketing activities for product which
cross the national boundaries of the county”.
DEFINITION

5.  To sell surplus goods
 To make better utilisation of resources
 To earn foreign exchange
 To increase national income
 To generate employment
 To increase government revenue
 To create international cooperation
OBJECTIVES/ GOALS OF EXPORT
TRADE

6.  Export/International Marketing Research
 Export quality Production, Quality Control and Packaging
 Advertising and Public relations
 Export Pricing (FOB)
 Exports Risks Management
 Export Organisations:
 Export Formalities, Procedures and Documentation
 Financing, Accounting and collection of payments
 Exim Policy and Export Incentives
 Sales Promotion
 After-Sales Services
SCOPE /FUNCTIONS OF EXPORT
MARKETING

7.  Foreign Exchange
 International Relations
 Balance of Payments
 Reputation
 Employments
 Research & Development
 Optimum Use of Resources
 Spread Effects
IMPORTANCE OF EXPORT TRADE

8. DIFFERENCE BETWEEN INTERNAL
TRADE AND INTERNATIONAL TRADE

9.  Language Difference
 More risk
 Government Control
 Difference in laws
 Difficulty in Payment
 Custom Duty
 Lack of Information
 Economic Dependence
 Dumping
Difficulties Faced By Exporters in
International Trade