Culture is defined as the complex whole of knowledge, beliefs, arts, morals, laws, customs, and any other capabilities and habits acquired by man as a member of society. It includes both material and non-material aspects that are learned and shared by people in a group. Some key elements that compose culture include symbols, language, technology, values, beliefs, and norms. Cultural change occurs through various processes such as invention, discovery, diffusion, and colonization.

1. CULTURE

2. CONCEPT OF CULTURE

3. MEANING AND NATURE
E. B Tylor says :
“is a complex whole which consist of knowledge, beliefs, ides, habits,
attitudes, skills, abilities, values, norms, art, law, morals, customs,
traditions, feelings and other capabilities of a man which are
acquired, learned, and socially transmitted by man from one
generation to another through language and living together as
members of society.”
SAMPLE FOOTER TEXT 20XX 3

4. CULTURE
is from the Latin expression 'clique
or cultus’
= PLOWING, OR DEVELOPING OR
REFINING AND LOVE.
SAMPLE FOOTER TEXT 20XX 4

5. TWO TYPES OF CULTURE

6. MATERIAL NON-MATERIAL
SAMPLE FOOTER TEXT 20XX 6
TWO TYPES OF CULTURE
articles that are identified with
the material part of our life like
our dress, food, and family
products.
culture alludes to thoughts, standards,
musings and conviction.

7. ASPECTS OF CULTURE

8. DIVERSE
SAMPLE FOOTER TEXT 20XX 8
ASPECT OF CULTURE
Most people adopt the complexities
of culture from the environment they
are in because cultural behavior and
actions can only be learned through
observation, experience and
education.

9. SAMPLE FOOTER TEXT 20XX 9

10. GENERAL CHARACTERISTICS OF
CULTURE

11. 2. Culture is shared by
a group of people.
3. Culture changes.
SAMPLE FOOTER TEXT 20XX 11
1. Culture is
learned and
learned
acquired. 4. Culture is dynamic.
5. Culture is diverse
6. Culture is ideational.

12. IMPORTANCE and FUNCTIONS
OF CULTURE

13. SAMPLE FOOTER TEXT 20XX 13
Importance of Culture

14. SAMPLE FOOTER TEXT 20XX 14
Importance of Culture

15. SAMPLE FOOTER TEXT 20XX 15
Functions of Culture

16. SAMPLE FOOTER TEXT 20XX 16
Functions of Culture

17. ELEMENTS OF CULTURE

18. SYMBOLS VALUES
SAMPLE FOOTER TEXT 20XX 18
ELEMENTS OF CULTURE
LANGUAGE BELIEFS
TECHNOLOGY NORMS

19. symbols
20XX
SAMPLE FOOTER TEXT 19
• refers to anything that is used to
stand for something else.
• It is anything that gives meaning to
the culture.
• People who share a culture often
attach a specific meaning to an
object, gesture, sound, or image.

20. language
20XX
SAMPLE FOOTER TEXT 20
• is known as the storehouse
of culture
( Arcinas, 2016).
• It system of words and
symbols used to
communicate with other
people.

21. technology
20XX
SAMPLE FOOTER TEXT 21
• refers to the
application of
knowledge and equipment
to ease the task of living
and maintaining the
environment;

22. values
20XX
SAMPLE FOOTER TEXT 22
• are culturally defined
standards for what is
good or desirable.
• Values determine how
individuals will
probably respond in any
given circumstance.

23. beliefs
20XX
SAMPLE FOOTER TEXT 23
• refers to the faith of an individual ( David and
Macaraeg, 2010).
• They are conceptions or ideas of people have about what
is true in the environment around them like what is life,
how to value it and how one’s belied on the value of life
relate with his or her interaction with others and the world.
• These maybe based on common sense, folk wisdom,
religion, science or a combination of all of these (Arcinas,
2016).

24. norms
20XX
SAMPLE FOOTER TEXT 24
• specific rules/standards to
guide for appropriate
behavior(Arcinas, 2016).
• These are societal expectations
that mandate specific behaviors
in specific situations (David and
Macaraeg, 2010).

25. TWO TYPES OF NORMS

26. PROSCRIPTIVE PRESCRIPTIVE
SAMPLE FOOTER TEXT 20XX 26
TWO TYPES OF NORMS
defines and tells us things
not to do.
- defines and tells us things to
do

27. IMITATION
INDOCTRATION/SUGGESTION
SAMPLE FOOTER TEXT 20XX 27
MODES OF ACQUIRING CULTURE
CONDITIONING

28. imitation
20XX
SAMPLE FOOTER TEXT 28
• Children and Adults alike have the
tendency to imitate the values,
attitudes, language and all other
things in their social environment.

29. indoctrination/suggestion
20XX
SAMPLE FOOTER TEXT 29
• It may take the form of formal
training (learning from school)or
informal teaching (behavior
acquire from interactions.)

30. conditioning
20XX
SAMPLE FOOTER TEXT 30
• The values, beliefs, and
attitudes of other people are
acquired through
conditioning.
• This conditioning can be
reinforced through reward and
punishmen

31. ADAPTATION OF CULTURE

32. 20XX
SAMPLE FOOTER TEXT 32
1. PARALLELISM means that the same culture may take place in two or more
different places.
2. DIFFUSION -behavioral patterns that pass back and forth from one culture to
another. This is the transfer or spread of cultural traits from one another brought
about by change agents such as people or media.
3. CONVERGENCE - two or more cultures are fused or merged into one
culture making it different from the original culture.
4. FISSION - when people break away from their original culture and start
developing a different culture of their own.

33. 20XX
SAMPLE FOOTER TEXT 33
5. ACCULTURATION - process wherein individuals incorporate
the behavioral patterns of other cultures into their own either
voluntarily or by force.
6. ASSIMILATION occurs when the culture of a larger society is
adopted by a smaller society, that smaller society assumes some of
the culture of the larger society or cost society.
7. ACCOMMODATION occurs when the larger society and smaller
society can respect and tolerate each other’s culture even if there is
already prolonged contact of each other’s culture.

34. CAUSES OF CULTURAL
CHANGE

35. DISCOVERY
INVENTION
SAMPLE FOOTER TEXT 20XX 35
CAUSES OF CULTURAL CHANGE
DIFFUSION
COLONIZATION
REBELLION AND
REVOLUTIONARY MOVEMENTS

36. DISCOVERY
SAMPLE FOOTER TEXT 20XX 36
-is the process of finding a new place or an object,
artefact or anything that previously existed.
Ex: The discovery of fire led to the art of cooking

37. INVENTION
SAMPLE FOOTER TEXT 20XX 37
-a creative mental process of devising, creating, and
producing something new, novel, or original and also the
utilization and combination of previously known elements to
produce that an original or novel product.
Ex: It could either be social or material or even inventions of
new methods or techniques.
BACK

38. DIFFUSION
SAMPLE FOOTER TEXT 20XX 38
-spread of cultural traits or social practices from a
society or group to another belonging to the same
society or to another through direct contact with each
other and exposure to new forms.

39. COLONIZATION
SAMPLE FOOTER TEXT 20XX 39
Political, social, and political policy of establishing a
colony which would be subject to the rule or
governance of the colonizing state.
Ex: Hispanization of Filipino Culture when
the Spaniards came and conquered
Philippines.

40. REBELLION & REVOLUTIONARY
SAMPLE FOOTER TEXT 20XX 40
Movements aim to change the whole social
order and replace the leadership.

41. SOCIAL PROCESSES OF DIFFUSION
SAMPLE FOOTER TEXT 20XX 41
ACCULTURATION
ASSIMILATION
AMALGAMATION
ENCULTURATION

42. OTHER IMPORTANT TERMS
RELATED TO CULTURE

43. CULTURAL DIVERSITY CULTURE LAGCULTURE LAG
SAMPLE FOOTER TEXT 20XX 43
RELATED TERMS TO CULTURE
SUB-CULTURE CULTURE SHOCK
COUNTER CULTURE IDEAL CULTURE
REAL CULTURE HIGH CULTURE
POPULAR CULTURE CULTURE CHANGE

44. Cultural diversity
20XX
SAMPLE FOOTER TEXT 44
• the differentiation of culture all
over the world which means
there is no right or wrong culture
but there is appropriate culture
for the need of a specific group
of people.
BACK

45. Sub-culture
20XX
SAMPLE FOOTER TEXT 45
• refers to a smaller group
within a larger culture.
Ex: Body Builders and LGBTQ
Community
BACK

46. Counter culture
20XX
SAMPLE FOOTER TEXT 46
• cultural patterns that strongly oppose those
widely accepted within a society (example
in the 1960”s counterculture among
teenagers reflect long hair, blue jeans,
peace sign, rock and roll music and drug
abuse).
BACK

47. real culture
20XX
SAMPLE FOOTER TEXT 47
• refers to the actual patterns that only
approximate cultural expectations.
BACK

48. Culture lag
20XX
SAMPLE FOOTER TEXT 48
• is experienced when some parts
of the society do not change as
fast as with other parts and they
are left behind
BACK

49. Culture shock
20XX
SAMPLE FOOTER TEXT 49
• the inability to read meaning in
one’s surroundings, feeling of
lost and isolation, unsure to act as
a consequence of being outside
the symbolic web of culture that
binds others.
BACK

50. Ideal Culture
20XX
SAMPLE FOOTER TEXT 50
• refers to the social patterns
mandated by cultural values and
norms.

51. high Culture
20XX
SAMPLE FOOTER TEXT 51
• refers to the cultural patterns that
distinguish a society’s elite
BACK

52. POP Culture
20XX
SAMPLE FOOTER TEXT 52
• Also called low culture.
BACK

53. Culture change
20XX
SAMPLE FOOTER TEXT 53
• is how culture is evolving.
BACK