Concept of Culture and Society

1. CULTURE

2. CONCEPT OF CULTURE

3. MEANING AND NATURE
E. B Tylor says :
“is a complex whole which consist of knowledge, beliefs, ides, habits,
attitudes, skills, abilities, values, norms, art, law, morals, customs,
traditions, feelings and other capabilities of a man which are
acquired, learned, and socially transmitted by man from one
generation to another through language and living together as
members of society.”
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4. CULTURE
is from the Latin expression 'clique
or cultus’
= PLOWING, OR DEVELOPING OR
REFINING AND LOVE.
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5. TWO TYPES OF CULTURE

6. MATERIAL NON-MATERIAL
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TWO TYPES OF CULTURE
articles that are identified with
the material part of our life like
our dress, food, and family
products.
culture alludes to thoughts, standards,
musings and conviction.

7. ASPECTS OF CULTURE

8. DIVERSE
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ASPECT OF CULTURE
Most people adopt the complexities
of culture from the environment they
are in because cultural behavior and
actions can only be learned through
observation, experience and
education.

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10. GENERAL CHARACTERISTICS OF
CULTURE

11. 2. Culture is shared by
a group of people.
3. Culture changes.
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1. Culture is
learned and
learned
acquired. 4. Culture is dynamic.
5. Culture is diverse
6. Culture is ideational.

12. IMPORTANCE and FUNCTIONS
OF CULTURE

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Importance of Culture

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Importance of Culture

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Functions of Culture

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Functions of Culture

17. ELEMENTS OF CULTURE

18. SYMBOLS VALUES
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ELEMENTS OF CULTURE
LANGUAGE BELIEFS
TECHNOLOGY NORMS

19. symbols
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• refers to anything that is used to
stand for something else.
• It is anything that gives meaning to
the culture.
• People who share a culture often
attach a specific meaning to an
object, gesture, sound, or image.

20. language
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• is known as the storehouse
of culture
( Arcinas, 2016).
• It system of words and
symbols used to
communicate with other
people.

21. technology
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• refers to the
application of
knowledge and equipment
to ease the task of living
and maintaining the
environment;

22. values
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• are culturally defined
standards for what is
good or desirable.
• Values determine how
individuals will
probably respond in any
given circumstance.

23. beliefs
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• refers to the faith of an individual ( David and
Macaraeg, 2010).
• They are conceptions or ideas of people have about what
is true in the environment around them like what is life,
how to value it and how one’s belied on the value of life
relate with his or her interaction with others and the world.
• These maybe based on common sense, folk wisdom,
religion, science or a combination of all of these (Arcinas,
2016).

24. norms
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• specific rules/standards to
guide for appropriate
behavior(Arcinas, 2016).
• These are societal expectations
that mandate specific behaviors
in specific situations (David and
Macaraeg, 2010).

25. TWO TYPES OF NORMS

26. PROSCRIPTIVE PRESCRIPTIVE
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TWO TYPES OF NORMS
defines and tells us things
not to do.
- defines and tells us things to
do

27. IMITATION
INDOCTRATION/SUGGESTION
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MODES OF ACQUIRING CULTURE
CONDITIONING

28. imitation
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• Children and Adults alike have the
tendency to imitate the values,
attitudes, language and all other
things in their social environment.

29. indoctrination/suggestion
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• It may take the form of formal
training (learning from school)or
informal teaching (behavior
acquire from interactions.)

30. conditioning
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• The values, beliefs, and
attitudes of other people are
acquired through
conditioning.
• This conditioning can be
reinforced through reward and
punishmen

31. ADAPTATION OF CULTURE

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1. PARALLELISM means that the same culture may take place in two or more
different places.
2. DIFFUSION -behavioral patterns that pass back and forth from one culture to
another. This is the transfer or spread of cultural traits from one another brought
about by change agents such as people or media.
3. CONVERGENCE - two or more cultures are fused or merged into one
culture making it different from the original culture.
4. FISSION - when people break away from their original culture and start
developing a different culture of their own.

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5. ACCULTURATION - process wherein individuals incorporate
the behavioral patterns of other cultures into their own either
voluntarily or by force.
6. ASSIMILATION occurs when the culture of a larger society is
adopted by a smaller society, that smaller society assumes some of
the culture of the larger society or cost society.
7. ACCOMMODATION occurs when the larger society and smaller
society can respect and tolerate each other’s culture even if there is
already prolonged contact of each other’s culture.

34. CAUSES OF CULTURAL
CHANGE

35. DISCOVERY
INVENTION
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CAUSES OF CULTURAL CHANGE
DIFFUSION
COLONIZATION
REBELLION AND
REVOLUTIONARY MOVEMENTS

36. DISCOVERY
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-is the process of finding a new place or an object,
artefact or anything that previously existed.
Ex: The discovery of fire led to the art of cooking

37. INVENTION
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-a creative mental process of devising, creating, and
producing something new, novel, or original and also the
utilization and combination of previously known elements to
produce that an original or novel product.
Ex: It could either be social or material or even inventions of
new methods or techniques.
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38. DIFFUSION
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-spread of cultural traits or social practices from a
society or group to another belonging to the same
society or to another through direct contact with each
other and exposure to new forms.

39. COLONIZATION
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Political, social, and political policy of establishing a
colony which would be subject to the rule or
governance of the colonizing state.
Ex: Hispanization of Filipino Culture when
the Spaniards came and conquered
Philippines.

40. REBELLION & REVOLUTIONARY
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Movements aim to change the whole social
order and replace the leadership.

41. SOCIAL PROCESSES OF DIFFUSION
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ACCULTURATION
ASSIMILATION
AMALGAMATION
ENCULTURATION

42. OTHER IMPORTANT TERMS
RELATED TO CULTURE

43. CULTURAL DIVERSITY CULTURE LAGCULTURE LAG
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RELATED TERMS TO CULTURE
SUB-CULTURE CULTURE SHOCK
COUNTER CULTURE IDEAL CULTURE
REAL CULTURE HIGH CULTURE
POPULAR CULTURE CULTURE CHANGE

44. Cultural diversity
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• the differentiation of culture all
over the world which means
there is no right or wrong culture
but there is appropriate culture
for the need of a specific group
of people.
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45. Sub-culture
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• refers to a smaller group
within a larger culture.
Ex: Body Builders and LGBTQ
Community
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46. Counter culture
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• cultural patterns that strongly oppose those
widely accepted within a society (example
in the 1960”s counterculture among
teenagers reflect long hair, blue jeans,
peace sign, rock and roll music and drug
abuse).
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47. real culture
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• refers to the actual patterns that only
approximate cultural expectations.
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48. Culture lag
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• is experienced when some parts
of the society do not change as
fast as with other parts and they
are left behind
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49. Culture shock
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• the inability to read meaning in
one’s surroundings, feeling of
lost and isolation, unsure to act as
a consequence of being outside
the symbolic web of culture that
binds others.
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50. Ideal Culture
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• refers to the social patterns
mandated by cultural values and
norms.

51. high Culture
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• refers to the cultural patterns that
distinguish a society’s elite
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52. POP Culture
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• Also called low culture.
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53. Culture change
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• is how culture is evolving.
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