The document discusses strategies for integrating augmented reality, location-based technologies, mobile devices, and social networks into large events and city projects. It provides examples of projects from Chevy, Coca-Cola, Sony, and others that combined online and offline experiences through technologies like QR codes, augmented reality apps, and location-based messages. Contact information is given for Salvatore Iaconesi and Oriana Persico to learn more about their work developing multimedia and interactive technologies.

1. Lezione 2
GRANDI
EVENTI
processo – città - progetto
multimedia – interazione – tecnologie ubique
mobile devices – information visualization
natural interaction – social networks
SALVATORE IACONESI
ORIANA PERSICO
salvatore.iaconesi@artisopensource.net
oriana.persico@gmail.com
http://www.artisopensource.net
http://www.fakepress.it

2. Prima di cominciare:
1) raccogliamo le email
2) chi vuole si prenda le slide della lezione 1

3. Case Studies

4. Chevy at SXSW 2011
http://www.youtube.com/watch?v=h-lZXFk311c

5. Chevy at SXSW 2011
Complete integration between off-line e on-line
Location-based & Augmented Reality
Complete integration with social networks
Narratives among different media & channels
Partner with Gowalla
As soon as visitors arrive at airport they receive location based messages
QRCodes everywhere, attached to micro-sites and social networks
Chevy iReveal app: AR to see 3D models

6. th
Joyce 40 anniversary Video
(reactivision/reactable)

7. Artvertiser video

8. Augmented Shadow video

9. Zugara Augmented Shopping
video

10. Daito Manabe - Faces
video

11. Rorschach cards
video

12. Coca Cola Village
http://www.youtube.com/watch?v=xUv0GU5rfHg

13. FBFaces

14. ecotonoha
http://www.nec.co.jp/ecotonoha/index_en.html

15. QRCode Building

16. Sony Vaio Scavenger Hunt
http://www.youtube.com/watch?v=MRH4ObEtd5A

17. Netherland Film Festival
http://www.youtube.com/watch?v=JmeCqhR-WY0

18. Dallas Tourism
video

19. Ralph Lauren 4D experience
http://vimeo.com/16723278

20. Toyota Auris
http://www.youtube.com/watch?feature=player_embedded&v=UJ7E7uEZN00#!

21. Lezione 2
GRANDI
EVENTI
processo – città - progetto
multimedia – interazione – tecnologie ubique
mobile devices – information visualization
natural interaction – social networks
SALVATORE IACONESI
ORIANA PERSICO
salvatore.iaconesi@artisopensource.net
oriana.persico@gmail.com
http://www.artisopensource.net
http://www.fakepress.it

22. Prima di cominciare:
1) raccogliamo le email
2) chi vuole si prenda le slide della lezione 1

23. Case Studies

24. Chevy at SXSW 2011
http://www.youtube.com/watch?v=h-lZXFk311c

25. Chevy at SXSW 2011
Complete integration between off-line e on-line
Location-based & Augmented Reality
Complete integration with social networks
Narratives among different media & channels
Partner with Gowalla
As soon as visitors arrive at airport they receive location based messages
QRCodes everywhere, attached to micro-sites and social networks
Chevy iReveal app: AR to see 3D models

26. Joyce 40th anniversary Video
(reactivision/reactable)

27. Artvertiser video

28. Augmented Shadow video

29. Zugara Augmented Shopping
video

30. Daito Manabe - Faces
video

31. Rorschach cards
video

32. Coca Cola Village
http://www.youtube.com/watch?v=xUv0GU5rfHg

33. FBFaces

34. ecotonoha
http://www.nec.co.jp/ecotonoha/index_en.html

35. QRCode Building

36. Sony Vaio Scavenger Hunt
http://www.youtube.com/watch?v=MRH4ObEtd5A

37. Netherland Film Festival
http://www.youtube.com/watch?v=JmeCqhR-WY0

38. Dallas Tourism
video

39. Ralph Lauren 4D experience
http://vimeo.com/16723278

40. Toyota Auris
http://www.youtube.com/watch?feature=player_embedded&v=UJ7E7uEZN00#!