The document summarizes a hackathon hosted by WIRED, IBM, Rewired State, and George of Asda to develop smartphone apps to improve the customer experience on Asda's website. Twenty developers were recruited to compete over 48 hours to design and build apps. The winning apps were GO, which allows customized searches of George's website, and Hello George, an AI personal shopper app. IBM provided technical support and APIs to support app development during the competition.