This document summarizes Microsoft's strategic innovation in launching Microsoft Office for the iPad. It provides background on Microsoft, including its products, strengths, weaknesses, opportunities, and threats in a SWOT analysis. It then discusses why Microsoft chose to develop Office for the iPad over Android tablets. Microsoft Office was launched for the iPad to tap into the popularity of the iPad and capitalize on iPad owners who want a serious work tool. The strategic move resulted in over 12 million downloads within the first week, demonstrating the success of Microsoft's innovation in reaching iPad users.

1. Anurag Verma
Roll No: 35413
MBA Exe. Edu, Sem-IV
Microsoft

2. Microsoft General Information
Microsoft Strategies and Priorities
Microsoft SWOT analysis
Microsoft Strategic Innovation
Why Microsoft chose MS Office
Why Microsoft chose iPad for MS Office
Why Microsoft did not choose Android
Result of Strategic Innovation 2
Agenda

3. 
3
MS General Info
Name Microsoft Corporation
Geographic Areas Covered WorldWide
Headquarter U.S.
Current CEO Satya Nadella
Employees 99,000
Major Competitors Google, Apple, IBM, Oracle,
Adobe etc
Market Capitalization $ 333.81 billion
Revenue $ 24.52 billion (Dec 2013,
Quarter)
Cash Reserve $ 80.67 billion (as on Jan, 2014)

4. 
5
MS Products

5.  Need to add value
7
Gaps

6. 8
Gaps

7. Brand loyalty
Brand reputation
Easy to use software
Strong distribution channels
Robust financial performance
9

8. Brand reputation
Brand loyality
Easy to use software
Strong distribution
channels
Robust financial
performance
10
SWOT Analysis : STRENGTHS

9. 11
SWOT Analysis : WEAKNESSES

10. 12
SWOT Analysis : OPPORTUNITIES

11. 13
SWOT Analysis : THREATS

12. 14
Triggers

13. 15
Triggers

14. 
16
Triggers

15. 
17
Triggers

16. 18
Triggers

17. 19

18. 20
Strategic Innovation
Microsoft launches Office for iPad

19. 22
Why MS Office

20. 26
Why iPad

21. 27
Why iPad

22.  1 out of 5 Tablets is an iPad
 iPad mini (Retina) and iPad Air are the top
ones
 Future Features
 Sapphire Glass
 TouchID Fingerprint Scanner
 iOS 8
28
Why iPad

23.  Why NOT Android Tablets ?
29

24. 30
Why iPad

25. MS Office is for Serious Working People
Android Buyers are more inclined
towards entertainment
Ipad is NOT Cheap and so is MS Office
Android is coming on cheap tablets
also
31
Why NOT Android Tablets

26. 32
Strategic Innovations: RESULTS
Microsoft Office for iPad Dominates Top of App Store

27.  12M downloads one week after debut
33
Strategic Innovations: RESULTS

28. Thank You