Mera Medicare is an online marketplace that allows patients to get medicines and healthcare products delivered from local pharmacies. It connects pharmacists and patients, enabling them to interact and complete transactions cost-effectively through a mobile app. The marketplace has two sections - one for patients and one for pharmacists. It aims to provide an affordable, convenient way for patients to get medications and reduce healthcare expenses.

1. www.meramedicare.com
Submitted by:
Ankit Mittal
Shailesh J. Mehta School of Management,
IIT Bombay

2. Mera Medicare is a unique system, which not only provides a platform to
pharmacists and patients to interact with each other but also allows them
to make transactions in cost-effective manner through its amazing mobile
application.
Mera Medicare is an online marketplace that enables patients to get
medicines and body care products home delivered from nearby authentic
pharmacies.
Mera Medicare is divided in two sections, which are:
1. Patients
2. Pharmacists

3. Porter’s 5 forces Analysis: Market attractiveness
• Local Pharmacy Retail Shops - Door-Door
Service Delivery
• Pharmacy Shops within Hospitals –
Significant impact with approx. 25% market
share
Threat of Substitute
•High probability for Ecommerce players with deep
pockets i.e. Flipkart, Snapdeal etc. to enter into
pharma segment.
•Probability for E-Players in exclusive Healthy
Food segment i.e. Health-shoppe, etc. to make
foray in pharma segment
Threat of New
Entrants
• Opportunity to go for other
options on the basis of Discount
and Service Level
Customer Bargaining
Power
• Suppliers i.e. pharma retail
stores have more tie-up options.
Supplier Bargaining
Power
• Existing e-commerce platforms
in the pharma segment e.g.
Healthcart,
Medicahealthshoppe.
Rivalry among
Existing Competitors

4. SWOT Analysis:Strengths
•First Mover
Advantage - First
ones to align
capabilities of
pharmacists’ network
with e-commerce.
•Health & Safety
Measure – Cross-
check the prescription
and expiry dates
before delivery.
•Instant Delivery
Model i.e. within 2 to
12 hours leverages
on 2 key factors i.e.
time and service
level.
•Partner only with
licensed and
authorized
pharmacists.
•Reduce Medicare
Expenses - Savings
up to 15% on all
brand medicines and
40 - 60% on generic
drugs.
•Free record of
customer medical
bills history.
Weakness
• No promotional
videos on
website from
existing customer
base to build the
trust.
• Informative
content about
some specific
diseases i.e.
Diabetes, Blood
Pressure is not
available in
Health Facts on
the website.
Opportunities
•Robust growth rate in
Indian Pharma market
– Market increased at
a CAGR of 12.79% in
2015 .
•Pharmaceutical
sales, as a percentage
of total healthcare
spending is expected
to increase to 27 per
cent by 2016.
•Indian retail pharmacy
industry is widely
fragmented throughout
the country, so, online
platform provides an
opportunity to plug
gaps.
•Growth in medical
infrastructure and
health insurance
coverage will drive
75% of demand
growth.
•Affordability will be the
single largest driver of
growth – More than
20% of households in
semi-urban areas will
climb out of deprived
income class.
Threats
• Government
Regulations
and Legal
Aspects – Ex.
Maharashtra
Food and Drug
Administration
(FDA)
investigated few
e-commerce
giants for selling
prescription
drugs without
proper license.
• Entry of new
online players in
the market
decrease the
profit margin.
• Consumer
awareness for
this service is
challenge right
now.
S TOW

5. Overall a Smart Choice
THANK YOU
Innovative
Passionate
Team
TransparentEfficient