The document analyzes the impact of online pharmacies on offline pharmacies, highlighting a 15-20% loss in business for traditional stores, primarily due to discounts, home delivery, and convenience associated with online services. Survey results indicate only 15% of urban consumers purchase medicines online, with major concerns regarding prescription requirements and authenticity. Recommendations include educating offline pharmacies about online options, improving home delivery services, and encouraging transparency in drug prescriptions to mitigate misuse.

1. Offline vs Online
Pharmacy
(www.easymedico.com)
Presented by: Anusha Thakwani
Roll Number: 02
Date: 10/09/2018
KHOJ 2018

2. Data and Analysis – Pharmacy Survey
(No. of pharmacies surveyed: 76)
On an average,15-20% loss of business to the offline pharmacy stores due to
introduction of online pharmacy.
59%23%
18%
Major Concerns of Offline
Pharmacies
Huge Discounts
Home Delivery
Convenience of
ordering online
78%
22%
Offline Pharmacies Providing
Home Deliveries
Yes
No

3. Data and Analysis – Consumer Survey
(No. of consumers surveyed : 60)
Yes
15%
No
85%
PEOPLE PURCHASING MEDICINES ONLINE
All
General
Medicines
required in
large
quantity
WHICH MEDICINES DO YOU BUY ONLINE?
Prescription
Required
Relations with
offline pharmacy
Doubt of
genuinity
Delivery
time
WHY DON'T YOU BUY MEDICINES ONLINE?
On the contrary, not more than 15% of the urban population
uses online pharmacies for ordering medicines.

4. Key Findings and Observations
1. Pharmacists are trying to retain regular customers by giving
them extra benefits like free home delivery & more than
10% discount on products having bigger margins.
2. Some schedule H drugs like Ibuprufen, Atorvastatin,
Moxifloxacin, Metacresol etc. are sold without prescription
3. Products like Chaptex, Blood glucose strips and surgical
products like needles, syringes etc. have very less margin
and hence no discounts are given
4. Ayurvedic medicines usually do not require prescription.
5. Allopathy pharmacies > Ayurvedic pharmacies >
Homeopathy pharmacies

5. Logistics
Offline
 You purchase the medicines
 For home delivery, the medicines
are usually delivered on the same
day, if ordered in the morning or
afternoon.
 If the medicines are ordered in
late evening, the delivery is
usually done the next day
morning.
Online
 Search for the medicines
 Upload the prescription if
required
 Pharmacist prepares your cart
 Customer needs to give his
approval or suggest any changes
if required
 Checkout
 Order is delivered by the
pharmacy nearest to the delivery
address.
Online pharmacy not suggestable if the medicines are required immediately

6. Recommendations
 Introduced and explained the concept of online pharmacies to
the stores who did not have any idea about online pharmacies
and gave them some examples too.
 Asked pharmacies to provide free home delivery in a certain
radius and to give regular discounts to customers. Also gave
suggestions on offers they can give.
 Suggested pharmacies to give alternative cheap/generic
medicines to customers who need a medicine regularly
 Informed customers about online pharmacies as well as offers
available in offline pharmacies in their area.
 Suggested to order medicines from company as it will give
them more margin

7. Personal insight
1. Considering the misuse of drugs, online pharmacies strictly
require a printed prescription before the drug is purchased,
the same should be followed in offline pharmacies
2. Considering the inferences from the pharmacy & consumer
surveys, not more than 10-15% of the population knows
about or actually uses the online pharmacies.
3. Learnt how to be patient & how to deal with people in
different situations faced during the visits to different
pharmacies of different areas.
4. Learnt a few drug names of the medicines commonly used
and about the different schedules of the medicines.
Did you enjoy your project –YES

8. Annexure
11%
22%
28%
39%
Percentage Sales per Day
Miscellaneous
Prescription Products
Non Prescription Products (Vicks
Inhalers, Moov, Volini, Relispray,
Chaptex, etc)
OTC medicines (Paracetamol, Aspirin,
Diphenhydramines, etc)
Apart from medicines, a pharmacy majorly gets it’s income from general
products sold.