This slides will be comparing two environmental blogs which are Mindful Momma and Treading My Own Path. link below: https://mindfulmomma.com/about/ https://treadingmyownpath.com/

1. Comparison of Blogs
Prepared by Lim Mei Fang

2. Mindful Momma, environmental
blog of Micaela Preston. She is a
mother who is trying to live a
sustainable life while taking care
of a family.
Treading My Own Path is an
environmental blog founded in
2013. It runs by Lindsay Miles, a
passionate zero-waste and
plastic-free living spokesperson
and educator who helps people
to find more meaningful lives
with less plastic, less waste and
less stuff.

3. Layout
• Layout is portrait
• Simple title with attractive photos
that is relatable.
• Consistent layout which looks
comfortable.
• Nine blogs’ thumbnails in a page
give more chances for reader to
explore the blog in a short period
of time.
• Homepage layout should add
some media elements to grab
readers attention.
Mindful Momma

4. • The layout looks lively and casual because it is in bright color.
• The blogger uses eye-catching photos with a headline and a few
sentences which will prompt readers to click on “read more” button
to read further.
Treading My Own Path

5. Menu Bar
• Well organized site menu bar.
• Convenience for reader.
• Simple site menu bar.
• Hard to navigate new reader.
• Should create more label to categorize the post.
Mindful Momma
Treading My Own Path

6. Mindful Momma
Blog Content
Most of the content is based on
Lindsay Miles’s personal life
experience.
Focus more on introducing
eco-friendly products.
Mindful Momma Treading My Own Path

7. No distraction when reading the blog
because there is no advertisement on
the blog.
Distracted by not
relevant advertisements.
The blog post looks visually dull
because the content is lengthy with
only a few pictures.
Using simple infographics for
making complex information
easy to digest.
Mindful Momma Treading My Own Path

8. Subheading
and color
Big and dark—Easy to
catch people’s attention
Conversational writing style—Widely
used the word “I” and “ you” can build
an immediate rapport with your
audience.
Writing style
Capital letter with light color—
darker color will make the sub-
heading look obvious
Treading My Own Path
Mindful Momma