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UNIT 21:ASSIGNMENT ONE
COMPARING AUDIENCE, PURPOSE AND CONTENT OF 2 MEDIA PRODUCTS
NAME: JORDAN KETO
BIRMINGHAM MAIL
The Birmingham mail is a tabloid newspaper based in
Birmingham and belongs to Trinity mirror which is the
largest British newspaper, magazine and digital publisher. ​
The Primary purpose of the Birmingham Mail is to inform
people of the last story happened in their area and also
including some national and international information to
keep local people update.
An the secondary purposes is to entertain with some titles
like:
- FOOD AND DRINK
- MUSIC AND NIGHTLIFE
BIRMINGHAM MAIL
Readership is split across gender, age and socio-economic groups
ensuring that the newspaper reach the potential customers which
is the local adult people from c middle income down to E.
And the secondary target is young adult who likes football ,quizzes,
cooking and others news.
Readers spend an average of 27 minutes each reading the Birmingham
Mail every day
BIRMINGHAM MAIL
Birmingham mail is an active newspaper, where peoples are actively
Interacting with the media in a variety ways such as transport
Information, different current events and others.
And also some entertain purpose for those who like sport, food
And others.
The newspaper is distributed by paper format and online version.
Where you can click on different link to navigate through the site.
FAST AND FURIOUS 5
Fast and furious is an American action movie produced by universal studio
The primary purpose of the movie is to entertain by giving pleasure and delight
to people who love action movie and suspense.
The story of the movie much the purpose and gender because
the movie is about street racers who fight against a powerful Brazilian drugs
dealer.
Structure of this movie is progressive but start with a flashback of the movie fast
And furious 4.
FAST AND FURIOUS 5
The main target of this movie is teenager and young adult from c middle income
down to E.
The movie match is target because the main actors fight and use gun al the time.
The secondary target is everyone who likes street racing movie and gang story
and we can see racing car in Rio de Janeiro and crashing car in the movie.
The audience have a passive role, but the behaviour or thinking of teenager
might be easily manipulated.
The movie can be watched online in streaming website, in the cinema
or on DVD version.
COMPARISON
BIRMINGHAM MAIL FAST & FURIOUS 5
GENRE NEWSPAPER ACTION MOVIE
PRIMARY PURPOSE To INFORM -
ENTERTAIN
To ENTERTAIN
TARGET AUDIENCE ADULT TEENAGER
TYPE OF CONTENT FACT STORY RACING,GANG,
SHOOTING
FORMAT/DISTRIBUTIO
N
PAPER, ONLINE
VERSION
STREAMING,CINEMA ,
DVD
UNIT 21:ASSIGNMENT ONE
TASK 2: STYLISTIC FEATURES
FAST AND FURIOUS 5
Theme: This movie theme is about
Revenge of one group criminal actor
and one group of leading actor
Motif: In this movie this about racing from 2 group that try to revenge each other.
Narrative Form
Narrative Narrative
Narrative Voice
Narrative point of view
the story is told to the audience by third person, Narrator have been play with in
the story.
Camerawork
Pan and tracking
-the camera in FF5 moves alongside the subject to give the audience the felling of
Being close to the action or in the action.
FAST AND FURIOUS 5
MISE-EN-SCENE
Sitting, colour, props
: The setting in the fast and furious 5 is like abandoned warehouse. The connection of
the abandoned warehouse could be that this film will be under the action genre.
Also, because we see that Vin Diesel is holding a metal bar in his hand could connote
the violence that may occur in scenes to come.
Costume
In this movie leading actor group have 2 police that all way wear flak jacket and
the other wear normal costume. Other group wear the same like leading actor group.
FAST AND FURIOUS 5
Lighting
In this movie it always take place outside like highway and road but sometime
take place in the warehouse. That the light in this movie is by nature.
Sound
Diegetic
in this movie when they talk each other. Many part of this movie sound is from car
and action sound like fighting and shooting.
Non-diegetic
in the beginning of this movie they put theme song and many part that use
sound effect like boom and car cash.
BIRMINGHAM MAIL – ONLINE VERSION
Navigation
BM website has a descriptive labels which it makes the website easy to find
in Google yahoo or Bing.
Layout
the layout has been easily set so people don’t get confused ,and you have a main
Red line where there is main title and a good hierarchy.
Colour
The website is white and red to make it outstanding and to attract people’s
attention.
BIRMINGHAM MAIL – ONLINE VERSION
Typography
the website is no more than 3 typefaces and it is easy to read it
there is big font for the article’s title and bold type for sublet title like:
NEWS – SPORT – QUIZZES - FOOD&DRINK
And the font is modern.
Icons and Images
For most of the articles there is a image between the title and the text
and description of the what is in the picture or the name of people
In the image.

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COMPARING AUDIENCE,PURPOSE AND CONTENT OF MEDIA PRODUCTS

  • 1. UNIT 21:ASSIGNMENT ONE COMPARING AUDIENCE, PURPOSE AND CONTENT OF 2 MEDIA PRODUCTS NAME: JORDAN KETO
  • 2. BIRMINGHAM MAIL The Birmingham mail is a tabloid newspaper based in Birmingham and belongs to Trinity mirror which is the largest British newspaper, magazine and digital publisher. ​ The Primary purpose of the Birmingham Mail is to inform people of the last story happened in their area and also including some national and international information to keep local people update. An the secondary purposes is to entertain with some titles like: - FOOD AND DRINK - MUSIC AND NIGHTLIFE
  • 3. BIRMINGHAM MAIL Readership is split across gender, age and socio-economic groups ensuring that the newspaper reach the potential customers which is the local adult people from c middle income down to E. And the secondary target is young adult who likes football ,quizzes, cooking and others news. Readers spend an average of 27 minutes each reading the Birmingham Mail every day
  • 4. BIRMINGHAM MAIL Birmingham mail is an active newspaper, where peoples are actively Interacting with the media in a variety ways such as transport Information, different current events and others. And also some entertain purpose for those who like sport, food And others. The newspaper is distributed by paper format and online version. Where you can click on different link to navigate through the site.
  • 5. FAST AND FURIOUS 5 Fast and furious is an American action movie produced by universal studio The primary purpose of the movie is to entertain by giving pleasure and delight to people who love action movie and suspense. The story of the movie much the purpose and gender because the movie is about street racers who fight against a powerful Brazilian drugs dealer. Structure of this movie is progressive but start with a flashback of the movie fast And furious 4.
  • 6. FAST AND FURIOUS 5 The main target of this movie is teenager and young adult from c middle income down to E. The movie match is target because the main actors fight and use gun al the time. The secondary target is everyone who likes street racing movie and gang story and we can see racing car in Rio de Janeiro and crashing car in the movie. The audience have a passive role, but the behaviour or thinking of teenager might be easily manipulated. The movie can be watched online in streaming website, in the cinema or on DVD version.
  • 7. COMPARISON BIRMINGHAM MAIL FAST & FURIOUS 5 GENRE NEWSPAPER ACTION MOVIE PRIMARY PURPOSE To INFORM - ENTERTAIN To ENTERTAIN TARGET AUDIENCE ADULT TEENAGER TYPE OF CONTENT FACT STORY RACING,GANG, SHOOTING FORMAT/DISTRIBUTIO N PAPER, ONLINE VERSION STREAMING,CINEMA , DVD
  • 8. UNIT 21:ASSIGNMENT ONE TASK 2: STYLISTIC FEATURES
  • 9. FAST AND FURIOUS 5 Theme: This movie theme is about Revenge of one group criminal actor and one group of leading actor Motif: In this movie this about racing from 2 group that try to revenge each other. Narrative Form Narrative Narrative Narrative Voice Narrative point of view the story is told to the audience by third person, Narrator have been play with in the story. Camerawork Pan and tracking -the camera in FF5 moves alongside the subject to give the audience the felling of Being close to the action or in the action.
  • 10. FAST AND FURIOUS 5 MISE-EN-SCENE Sitting, colour, props : The setting in the fast and furious 5 is like abandoned warehouse. The connection of the abandoned warehouse could be that this film will be under the action genre. Also, because we see that Vin Diesel is holding a metal bar in his hand could connote the violence that may occur in scenes to come. Costume In this movie leading actor group have 2 police that all way wear flak jacket and the other wear normal costume. Other group wear the same like leading actor group.
  • 11. FAST AND FURIOUS 5 Lighting In this movie it always take place outside like highway and road but sometime take place in the warehouse. That the light in this movie is by nature. Sound Diegetic in this movie when they talk each other. Many part of this movie sound is from car and action sound like fighting and shooting. Non-diegetic in the beginning of this movie they put theme song and many part that use sound effect like boom and car cash.
  • 12. BIRMINGHAM MAIL – ONLINE VERSION Navigation BM website has a descriptive labels which it makes the website easy to find in Google yahoo or Bing. Layout the layout has been easily set so people don’t get confused ,and you have a main Red line where there is main title and a good hierarchy. Colour The website is white and red to make it outstanding and to attract people’s attention.
  • 13. BIRMINGHAM MAIL – ONLINE VERSION Typography the website is no more than 3 typefaces and it is easy to read it there is big font for the article’s title and bold type for sublet title like: NEWS – SPORT – QUIZZES - FOOD&DRINK And the font is modern. Icons and Images For most of the articles there is a image between the title and the text and description of the what is in the picture or the name of people In the image.