A2 Media Studies Q2. How effective is the combination of your main products and ancillary texts?

1. Evaluation Q2

2. Promotional Package
• The combination of the main product and the ancillary texts is effective all together
as the main characters are clearly presented along with connotations of their role
so the audience would be able to get an idea of the narrative.
• The iconography links as the sense of foreboding and trouble is seen through the
colour scheme, photography, background and props in the ancillary texts and in the
trailer through the use of props e.g. the guns, the setting which was urban areas
around London and the use of music which gets more tense as it the tempo speeds
up.
• The gangster/crime thriller genre is portrayed in all the media products through the
use of mise-en-scene; the costume of the characters and the props played one of
the main roles is displaying the archetypes used and the narrative.

3. Film USP
•We had quite a few unique selling points in our trailer. The main one would be the cat
and mouse chase between the innocent civilian and the mafias - the main plot of our
film. The reason being is because in most gangster films, the rivalry could be between
a few gangs but to make it different and unique, the chase is between a normal civilian
and a mafia crew.
•Another unique selling point would be the character of the mafia boss which is played
by a Filipino female. We had done this because typically in film, a mafia gang is always
run by a male dominant character however, to make ours different we decided to
subvert conventions.
•Another USP would be the location of the film; we tend to see all gangster films based
in America or city areas however, we decided to keep our London-based where we
don’t see many gangster crime films taking place.
•Finally having a diverse cast was also crucial. Although we subverted to having a black
innocent protagonist, we wanted to keep this a USP for the audience to see that not all
black people are criminals and we also wanted the audience to sympathise with them.

4. Advertisement/Film Marketing
• Having looked at real media marketing campaigns, we thought it would be a good
idea to create our own. Social media is widely used in society today and is almost
the main source of communication between people all over the world and of all
ages, teenagers in particular. As our target audience is 18+ we decided to create
social media pages on popular sites such as Twitter, Facebook and Instagram. Here
our audience would be given the opportunity to like/follow/subscribe so that they
can be up to date with what’s happening with our film and finding out about any
new information.
• Public transport is used on a daily basis by a majority of people. Millions of people
use public transport everyday which is why advertising films on bus stands is an
effective way to promote a film. This would enable people who are waiting, to see
our film poster so that they are aware of the name, the release date and plot which
might interest them.
• Billboards are also useful for those who drive (usually teaser posters as to not be
distracting) as well as pedestrians who walk past. Magazines are a less popular
form of advertising with the introduction and activity on mainstream social media.