Short film review
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The short film "Deep It" aims to raise awareness about knife crime among youth in the UK. Directed by Teddy Nygh and filmed in 2016 in London, it tells the story of a teenager whose actions have unintended consequences. The film's target audience is 13-26 year olds and it was uploaded to YouTube to reach this younger demographic. It uses the drama genre to focus on an emotional narrative about how violence affects everyone involved. The film was produced on a low budget with a DSLR camera and has a similar style to other short films targeting youth audiences on issues like gangs and crime.
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Me and My Movies
The first document provides information about the romantic comedy film LOL starring Miley Cyrus and Demi Moore. It's about a teenager navigating high school relationships and friendship while dealing with her overbearing mother.
The second document is about the romantic comedy (500) Days of Summer starring Joseph Gordon-Levitt and Zooey Deschanel. It's about a man who falls for a woman who doesn't believe in love and their evolving relationship.
The third document is about the romantic comedy Friends with Benefits starring Mila Kunis and Justin Timberlake. It's about two friends who start a friends with benefits arrangement but complications arise when feelings develop.
Pitch Presentation - AMEB
This pitch presentation proposes a teen drama film about a girl who finds what seems like the perfect guy online, but starts to notice inconsistencies in his story. She discovers secrets about both him and herself, learning that he is actually someone she knows who is threatening to expose a secret of hers. The presentation provides potential film titles, taglines, and ideas for promotional materials like a teaser trailer, poster, and magazine cover targeting teenage and young adult audiences. Marketing would emphasize the film's themes of hidden identities and secrets online.
What have you learned from your audience feedback?
The document summarizes feedback from a focus group about a film trailer and poster. For the trailer, respondents correctly identified the target age group and themes around social media. Shots of online chats and a slap were most memorable. The soundtrack effectively showed contrast. Only 1 person guessed the bully's identity. For the poster, hashtags and an anonymous icon represented social media, but more plot details could be added. The film magazine cover was eye-catching but its positive image didn't match the trailer's serious tone; however, some understood its focus was behind the scenes.
Question 5
The document discusses how a student film addressed conventions of teen dramas to attract their teenage audience. They chose a catchy production company name "Crystal Myth" that referenced drug use. They also had a character post the film name on Facebook to appeal to teenagers' use of social media. The film title "Isn't that illegal?" referenced illegal activities often seen in teen dramas like drug use and underage sex. Scenes were crafted to subtly portray a character's feelings for another through props and clothing choices in mise-en-scene details. Matching diegetic and non-diegetic sounds as well as font choices were used to make transitions between characters and introduce actors smoothly.
Film Marketing Campaign Case Study
The marketing campaign for the movie "Warm Bodies" utilized various media platforms to promote the film. It established a consistent brand identity using red, white, and black colors and zombie-themed puns in posters and trailers. The campaign released multiple teasers and trailers, clips and interviews in the pre-launch period to generate hype. Post-launch, it promoted the film through cast interviews and highlighting positive reviews. Overall, the campaign effectively created awareness and interest in the film through its cohesive visual branding and gradual release of content.
Textual Analysis of Minority Report Poster
The poster emphasizes Tom Cruise's name to attract fans of action films. The title "The Minority Report" is sophisticated and doesn't clearly convey the plot, suggesting the film is for older audiences. The tagline "everybody runs" implies major events and ties to an image of Cruise running. Cruise dominates the poster, appearing determined in his role in an organization called "pre crime" that prevents crime, attracting male audiences but also potentially females due to his star power. The colors and imagery overall imply a futuristic sci-fi thriller.
Kidulthood film poster analysis
The poster depicts two characters from the film - one embracing others in a group, while another stands alone holding a weapon. Small black text at the top informs viewers that it is a newspaper review of the film. The title uses a mix of "kid" and "adulthood" to suggest the characters are stuck between childhood and adulthood. Colors are used to make certain text stand out, though some credit text is difficult to read. The clothing worn by the characters represents stereotypes of today's youth and issues like crime.
Evaluation - Lauren
The document discusses how a media product uses conventions of the thriller genre in its opening sequence. It establishes tension through shots of a woman preparing for prom while receiving mysterious phone calls. A twist occurs when she kills the man the audience assumed was the villain. This keeps viewers engaged by raising questions. The sequence represents teenagers through the female lead's prom dress, mirror shots showing insecurity, and phone use. It will be distributed by Universal, targeting ages 16-25 with its crime and mystery elements. Audience feedback was addressed by providing more context around the "unknown" character and an intense ending.
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The first document provides information about the romantic comedy film LOL starring Miley Cyrus and Demi Moore. It's about a teenager navigating high school relationships and friendship while dealing with her overbearing mother.
The second document is about the romantic comedy (500) Days of Summer starring Joseph Gordon-Levitt and Zooey Deschanel. It's about a man who falls for a woman who doesn't believe in love and their evolving relationship.
The third document is about the romantic comedy Friends with Benefits starring Mila Kunis and Justin Timberlake. It's about two friends who start a friends with benefits arrangement but complications arise when feelings develop.
Pitch Presentation - AMEB
This pitch presentation proposes a teen drama film about a girl who finds what seems like the perfect guy online, but starts to notice inconsistencies in his story. She discovers secrets about both him and herself, learning that he is actually someone she knows who is threatening to expose a secret of hers. The presentation provides potential film titles, taglines, and ideas for promotional materials like a teaser trailer, poster, and magazine cover targeting teenage and young adult audiences. Marketing would emphasize the film's themes of hidden identities and secrets online.
What have you learned from your audience feedback?
The document summarizes feedback from a focus group about a film trailer and poster. For the trailer, respondents correctly identified the target age group and themes around social media. Shots of online chats and a slap were most memorable. The soundtrack effectively showed contrast. Only 1 person guessed the bully's identity. For the poster, hashtags and an anonymous icon represented social media, but more plot details could be added. The film magazine cover was eye-catching but its positive image didn't match the trailer's serious tone; however, some understood its focus was behind the scenes.
Question 5
The document discusses how a student film addressed conventions of teen dramas to attract their teenage audience. They chose a catchy production company name "Crystal Myth" that referenced drug use. They also had a character post the film name on Facebook to appeal to teenagers' use of social media. The film title "Isn't that illegal?" referenced illegal activities often seen in teen dramas like drug use and underage sex. Scenes were crafted to subtly portray a character's feelings for another through props and clothing choices in mise-en-scene details. Matching diegetic and non-diegetic sounds as well as font choices were used to make transitions between characters and introduce actors smoothly.
Film Marketing Campaign Case Study
The marketing campaign for the movie "Warm Bodies" utilized various media platforms to promote the film. It established a consistent brand identity using red, white, and black colors and zombie-themed puns in posters and trailers. The campaign released multiple teasers and trailers, clips and interviews in the pre-launch period to generate hype. Post-launch, it promoted the film through cast interviews and highlighting positive reviews. Overall, the campaign effectively created awareness and interest in the film through its cohesive visual branding and gradual release of content.
Textual Analysis of Minority Report Poster
The poster emphasizes Tom Cruise's name to attract fans of action films. The title "The Minority Report" is sophisticated and doesn't clearly convey the plot, suggesting the film is for older audiences. The tagline "everybody runs" implies major events and ties to an image of Cruise running. Cruise dominates the poster, appearing determined in his role in an organization called "pre crime" that prevents crime, attracting male audiences but also potentially females due to his star power. The colors and imagery overall imply a futuristic sci-fi thriller.
Kidulthood film poster analysis
The poster depicts two characters from the film - one embracing others in a group, while another stands alone holding a weapon. Small black text at the top informs viewers that it is a newspaper review of the film. The title uses a mix of "kid" and "adulthood" to suggest the characters are stuck between childhood and adulthood. Colors are used to make certain text stand out, though some credit text is difficult to read. The clothing worn by the characters represents stereotypes of today's youth and issues like crime.
Evaluation - Lauren
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Research of opening sequences
This document discusses three films or series that provide inspiration for aspects of the student's thriller/horror film project about high school students in a forest. The Blair Witch Project inspired the setting of a forest, the idea of leaving hints about bad things happening without revealing details, and the psychological element of playing with the audience's mind. Unfriended provided inspiration for using technology and social media as the filming technique, targeting a younger audience, and portraying characters feeling trapped and relying on each other. Storytellers inspired the campfire scene setup and cinematography techniques for establishing characters and scenes.
Evaluation q2
Greg gets pressured into trying cocaine by his friends just once, but becomes addicted. The film aims to show that drugs never end well and can lead to problems like debt or fights with dealers. It also wants to demonstrate that peer pressure should be avoided, as saying no is sometimes best to prevent unwanted outcomes like addiction.
Who would be the audience for your media
The target audience for the media product is 16-25 year olds. This age group is most likely to watch thriller films based on an analysis of the statistics for the film 4.3.2.1. Characters in their mid-20s allow for greater identification. The film is set in a run-down local estate shown through establishing shots, similar to settings in 4.3.2.1. It aims to appeal to those captivated by 4.3.2.1 by featuring women in control of the thriller narrative, unlike most such films.
Pitch presentation
This document provides details for a proposed film, including the genre, synopsis, characters, branding, promotional campaign, and target audience. The film will focus on a teenage girl who joins a new school and befriends two other girls, one of whom becomes jealous and starts bullying her. It will have elements of psychological drama. The branding will target teenagers using pink and purple colors and focus on school friendships. The promotional campaign will center on the new girl as the protagonist and her victimization through trailers from her perspective and posters showing the three main characters. The target audience is females aged 16-25 who are active on social media.
Codes And Conventions
The document discusses how the media product challenges and follows conventions of real horror and psychological thriller films. It conducted research on similar films to understand audience expectations. While it includes conventions like settings in a house and school, it challenges expectations by not including a jump scare. The film both challenges and follows conventions to keep the audience engaged without being too predictable. It also explores theories around teenage subculture and building tension through mystery.
What have you learned from your audience feedback
The respondent conducted audience research using Survey Monkey to learn about their target audience's preferences for drama and thriller films. Key findings from the survey included:
1) Thriller films were the most popular genre at 15%, followed by drama films at 14%, which was positive as the respondent's film is also a drama/thriller.
2) Crime and society-focused themes received many votes, in line with the respondent's film about terrorism and its effects.
3) Emotional issues like death polled highly, matching a saddening element where all characters die in the respondent's film.
4) The film Munich, about retaliatory terrorist attacks, was popular and related to the respondent's
The first time opening sequence analysis
The document analyzes the opening title sequence of the film "The First Time" through a series of shots presented. It notes the different stylistic choices used for the typography in terms of size, color, and placement which are meant to convey certain meanings and attract intended audiences. Various shots are used to introduce the main characters and establish the setting of a teenage house party through stereotypical scenes involving drinking, kissing, and conflict between a couple. Close-ups are used to build intrigue around the main character before revealing him fully by the end.
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Question 1 evaluation zahraa 2
The document discusses the filmmaker's short film "The Glass Ceiling" and how it draws from conventions of the social realism genre. Some key points:
- The filmmaker analyzed other short films like "Soft" to understand narrative elements of the genre.
- For the title design, they looked at bold, capitalized fonts used in films like "Soft", "Kidulthood", and "Fish Tank" for inspiration.
- Camera shots like split screens and close-ups were used to convey the protagonist's feelings of inadequacy when comparing herself to models.
- The film follows a typical narrative arc structure and explores themes of identity and societal pressures on women.
Shutter island 2010
The document compares posters for the films Shutter Island, The Departed, and The Silence of the Lambs to illustrate how poster design has changed over time and influence their own poster design. The 2010 Shutter Island poster uses shadows and ominous imagery to convey suspense and hint at the thriller genre. The 2006 Departed poster features recognizable actors and uses filters to age the images while also subtly indicating the crime genre. In contrast, the 1991 Silence of the Lambs poster provides little information about the film or actors and will not be used as an influence due to its lack of clues about the genre.
Conventions
The document discusses how a media product uses and develops conventions from real gangster films. It analyzes how the screen grabs give an initial impression of gangster film motifs through the male protagonists and title sequence. It also develops stereotypes, including of skinheads and Eastern Europeans, and uses derelict areas, conforming to suggestions of violence in such settings commonly seen in mafia films.
Analysis postersmagazines
The document analyzes and summarizes three film posters and three film magazine covers. For each poster/magazine, key details are highlighted such as use of color, images, fonts, quotes, and elements that provide clues to the genre and plot. Overall trends noted are use of bold colors, serious expressions, guns or weapons, and minimal text to intrigue audiences without revealing too much about the film.
Survey analysis
The document summarizes survey results from a target audience for a film trailer. Key findings include:
- The majority of survey respondents were ages 16-20, suggesting young adults as the target group.
- Respondents were split evenly between males and females.
- Action was the preferred film genre by most.
- Hip hop/R&B was the preferred music genre.
- Sound and music are considered extremely important for setting the mood of a crime thriller.
- Respondents felt excitement when watching gangster crime thrillers and had recently viewed similar films.
- Snapchat, YouTube, and WhatsApp were the most commonly used social media platforms.
The Pitch (depth)
Friends try to find their missing friend Charlotte, who has been reportedly kidnapped. However, in searching for her, the friends themselves get kidnapped. It ends up that Charlotte had planned the whole thing and was never actually kidnapped. The film will have similarities to Taken and Scream and will focus on the theme that there is more to the story than initially meets the eye. The working title is "Depth" and the tagline is "There's more to what meets the eyes." Key characters include the worried friend looking for Charlotte, the skeptical friend who thinks Charlotte is attention-seeking, and the friend who received a text purportedly from Charlotte but questions if it really was her. The target audience is teenagers, aiming for demographic categories C
Question 3: Audience Feedback
The survey provided useful information about the target audience for the film project being 16-25 year olds. This helped with casting young actors within this age range to make the characters more relatable. Finding two female actors who looked like they could be related for the roles of Emma and Melissa made the casting process rigorous. The survey also indicated that most viewers prefer trailer lengths between 1.5 to 2 minutes. This informed the decision to make the film a 15 rating so it could be shown in cinemas and appeal to the 15-18 age group. Feedback from a focus group suggested changing how Emma's death was portrayed to leave it more mysterious.
Psycholgical Teen Drama Conventions
The document provides guidance on visual and audio techniques for creating the trailer of a psychological thriller film set in a school. It recommends using sound effects and a voiceover from the victim's perspective to set the school setting and elicit sympathy. A darker soundtrack and black-and-white effects should be used towards the end to hint at the psychological twist while tension is built through dramatic text graphics, a slower pace initially accelerating later, and low key lighting. Costumes, shots, and iconography are also discussed to distinguish characters and immerse the audience in the school setting.
What have you learned from your audience feedback
The document discusses feedback from audience surveys and test screenings of a student film. Surveys showed that the target audience enjoys thriller and drama films. Test screenings from two students provided mostly positive feedback, but also identified areas for improvement like uneven sound and lack of clarity around which character was the terrorist. Based on this feedback, the filmmakers leveled up the sound, added close-up shots and lighting changes to make the terrorist clearer, and incorporated more dramatic music to improve the film.
Question 1
The document discusses how the author's short film adheres to and challenges conventions of real media products. It keeps to conventions like having 2-3 main characters to avoid complex character backgrounds. It depicts a scenario teenagers can relate to rather than everyday life. The film is categorized as a drama genre focusing on realistic characters and their emotional struggles. Elements like heavy breathing and darkly lit interview scenes build tension and mystery like a thriller. Overall, the film uses genre conventions of drama and thriller but also develops them to change conventions rather than going against them.
Media it
The IT movie poster and trailer effectively establish a strong and consistent brand identity. Both utilize dark colors and ominous elements like a red balloon to convey danger and build suspense without revealing too much of the plot. They portray the same horror genre through threatening imagery and tones that imply an unseen monster is terrorizing children. The key characters of a group of young investigators and the villain IT are represented consistently across the materials to suggest the same narrative of the children confronting the mysterious entity. While targeting a similar teenage and adult audience, the magazine cover promoting the film may differ in style due to format constraints.
Critical Evaluation Question 3
Survey Monkey polls provided useful feedback about the target audience for a drama/thriller film project. The highest voted film genres were thriller at 15% and drama at 14%. Crime and society themes received the most votes. Emotional issues like death also scored highly. Munich was the most popular influencing film mentioned due to its depiction of a terror attack. Lionsgate studio's dark and blue-toned style was preferred. Suspense and mystery themes in thrillers were most popular among respondents.
Short Film Case Study
This short film review provides information on the short film "Deep It" including:
- The director, Teddy Nygh, made the film in 2016 in London to raise awareness about knife crime issues affecting UK youth.
- The target audience is 13-26 year olds as the film's message applies to both teenagers and young adults.
- The film is a drama genre that focuses on the emotional storyline of how one character's actions negatively impact others.
- It uses a DSLR camera and shares stylistic similarities to other short films addressing UK youth issues on YouTube.
Media poster pitch 2 1 2 (1)
This document provides details about the media pitch for a film called "Tightrope" that is a thriller/kidnapping movie. It summarizes the plot, which involves a student getting kidnapped by a psychopath after college. It also discusses the target audience as mainly teenagers and younger adults, aiming for social grades E and D. Research on similar movies like Taken and Kidnap is presented that influenced the creation of this film. A survey for primary research is outlined to gather information from potential viewers.
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Research of opening sequences
This document discusses three films or series that provide inspiration for aspects of the student's thriller/horror film project about high school students in a forest. The Blair Witch Project inspired the setting of a forest, the idea of leaving hints about bad things happening without revealing details, and the psychological element of playing with the audience's mind. Unfriended provided inspiration for using technology and social media as the filming technique, targeting a younger audience, and portraying characters feeling trapped and relying on each other. Storytellers inspired the campfire scene setup and cinematography techniques for establishing characters and scenes.
Evaluation q2
Greg gets pressured into trying cocaine by his friends just once, but becomes addicted. The film aims to show that drugs never end well and can lead to problems like debt or fights with dealers. It also wants to demonstrate that peer pressure should be avoided, as saying no is sometimes best to prevent unwanted outcomes like addiction.
Who would be the audience for your media
The target audience for the media product is 16-25 year olds. This age group is most likely to watch thriller films based on an analysis of the statistics for the film 4.3.2.1. Characters in their mid-20s allow for greater identification. The film is set in a run-down local estate shown through establishing shots, similar to settings in 4.3.2.1. It aims to appeal to those captivated by 4.3.2.1 by featuring women in control of the thriller narrative, unlike most such films.
Pitch presentation
This document provides details for a proposed film, including the genre, synopsis, characters, branding, promotional campaign, and target audience. The film will focus on a teenage girl who joins a new school and befriends two other girls, one of whom becomes jealous and starts bullying her. It will have elements of psychological drama. The branding will target teenagers using pink and purple colors and focus on school friendships. The promotional campaign will center on the new girl as the protagonist and her victimization through trailers from her perspective and posters showing the three main characters. The target audience is females aged 16-25 who are active on social media.
Codes And Conventions
The document discusses how the media product challenges and follows conventions of real horror and psychological thriller films. It conducted research on similar films to understand audience expectations. While it includes conventions like settings in a house and school, it challenges expectations by not including a jump scare. The film both challenges and follows conventions to keep the audience engaged without being too predictable. It also explores theories around teenage subculture and building tension through mystery.
What have you learned from your audience feedback
The respondent conducted audience research using Survey Monkey to learn about their target audience's preferences for drama and thriller films. Key findings from the survey included:
1) Thriller films were the most popular genre at 15%, followed by drama films at 14%, which was positive as the respondent's film is also a drama/thriller.
2) Crime and society-focused themes received many votes, in line with the respondent's film about terrorism and its effects.
3) Emotional issues like death polled highly, matching a saddening element where all characters die in the respondent's film.
4) The film Munich, about retaliatory terrorist attacks, was popular and related to the respondent's
The first time opening sequence analysis
The document analyzes the opening title sequence of the film "The First Time" through a series of shots presented. It notes the different stylistic choices used for the typography in terms of size, color, and placement which are meant to convey certain meanings and attract intended audiences. Various shots are used to introduce the main characters and establish the setting of a teenage house party through stereotypical scenes involving drinking, kissing, and conflict between a couple. Close-ups are used to build intrigue around the main character before revealing him fully by the end.
Kidulthood - Poster analysis
This poster is for the British crime drama film Kidulthood. The film is directed by Menhaj Hunda and written by Noel Clarke, who also stars in it. The poster uses dark colors and sans-serif font to depict the film's gritty subject matter and target audience of 14-19 year olds. Key details on the poster include the phrase "before adulthood comes..." referring to the sequel, the use of three adjectives to describe the film, and depictions of the main characters dressed casually and engaged in informal activities, with one holding a baseball bat to appear intimidating.
Question 1 evaluation zahraa 2
The document discusses the filmmaker's short film "The Glass Ceiling" and how it draws from conventions of the social realism genre. Some key points:
- The filmmaker analyzed other short films like "Soft" to understand narrative elements of the genre.
- For the title design, they looked at bold, capitalized fonts used in films like "Soft", "Kidulthood", and "Fish Tank" for inspiration.
- Camera shots like split screens and close-ups were used to convey the protagonist's feelings of inadequacy when comparing herself to models.
- The film follows a typical narrative arc structure and explores themes of identity and societal pressures on women.
Shutter island 2010
The document compares posters for the films Shutter Island, The Departed, and The Silence of the Lambs to illustrate how poster design has changed over time and influence their own poster design. The 2010 Shutter Island poster uses shadows and ominous imagery to convey suspense and hint at the thriller genre. The 2006 Departed poster features recognizable actors and uses filters to age the images while also subtly indicating the crime genre. In contrast, the 1991 Silence of the Lambs poster provides little information about the film or actors and will not be used as an influence due to its lack of clues about the genre.
Conventions
The document discusses how a media product uses and develops conventions from real gangster films. It analyzes how the screen grabs give an initial impression of gangster film motifs through the male protagonists and title sequence. It also develops stereotypes, including of skinheads and Eastern Europeans, and uses derelict areas, conforming to suggestions of violence in such settings commonly seen in mafia films.
Analysis postersmagazines
The document analyzes and summarizes three film posters and three film magazine covers. For each poster/magazine, key details are highlighted such as use of color, images, fonts, quotes, and elements that provide clues to the genre and plot. Overall trends noted are use of bold colors, serious expressions, guns or weapons, and minimal text to intrigue audiences without revealing too much about the film.
Survey analysis
The document summarizes survey results from a target audience for a film trailer. Key findings include:
- The majority of survey respondents were ages 16-20, suggesting young adults as the target group.
- Respondents were split evenly between males and females.
- Action was the preferred film genre by most.
- Hip hop/R&B was the preferred music genre.
- Sound and music are considered extremely important for setting the mood of a crime thriller.
- Respondents felt excitement when watching gangster crime thrillers and had recently viewed similar films.
- Snapchat, YouTube, and WhatsApp were the most commonly used social media platforms.
The Pitch (depth)
Friends try to find their missing friend Charlotte, who has been reportedly kidnapped. However, in searching for her, the friends themselves get kidnapped. It ends up that Charlotte had planned the whole thing and was never actually kidnapped. The film will have similarities to Taken and Scream and will focus on the theme that there is more to the story than initially meets the eye. The working title is "Depth" and the tagline is "There's more to what meets the eyes." Key characters include the worried friend looking for Charlotte, the skeptical friend who thinks Charlotte is attention-seeking, and the friend who received a text purportedly from Charlotte but questions if it really was her. The target audience is teenagers, aiming for demographic categories C
Question 3: Audience Feedback
The survey provided useful information about the target audience for the film project being 16-25 year olds. This helped with casting young actors within this age range to make the characters more relatable. Finding two female actors who looked like they could be related for the roles of Emma and Melissa made the casting process rigorous. The survey also indicated that most viewers prefer trailer lengths between 1.5 to 2 minutes. This informed the decision to make the film a 15 rating so it could be shown in cinemas and appeal to the 15-18 age group. Feedback from a focus group suggested changing how Emma's death was portrayed to leave it more mysterious.
Psycholgical Teen Drama Conventions
The document provides guidance on visual and audio techniques for creating the trailer of a psychological thriller film set in a school. It recommends using sound effects and a voiceover from the victim's perspective to set the school setting and elicit sympathy. A darker soundtrack and black-and-white effects should be used towards the end to hint at the psychological twist while tension is built through dramatic text graphics, a slower pace initially accelerating later, and low key lighting. Costumes, shots, and iconography are also discussed to distinguish characters and immerse the audience in the school setting.
What have you learned from your audience feedback
The document discusses feedback from audience surveys and test screenings of a student film. Surveys showed that the target audience enjoys thriller and drama films. Test screenings from two students provided mostly positive feedback, but also identified areas for improvement like uneven sound and lack of clarity around which character was the terrorist. Based on this feedback, the filmmakers leveled up the sound, added close-up shots and lighting changes to make the terrorist clearer, and incorporated more dramatic music to improve the film.
Question 1
The document discusses how the author's short film adheres to and challenges conventions of real media products. It keeps to conventions like having 2-3 main characters to avoid complex character backgrounds. It depicts a scenario teenagers can relate to rather than everyday life. The film is categorized as a drama genre focusing on realistic characters and their emotional struggles. Elements like heavy breathing and darkly lit interview scenes build tension and mystery like a thriller. Overall, the film uses genre conventions of drama and thriller but also develops them to change conventions rather than going against them.
Media it
The IT movie poster and trailer effectively establish a strong and consistent brand identity. Both utilize dark colors and ominous elements like a red balloon to convey danger and build suspense without revealing too much of the plot. They portray the same horror genre through threatening imagery and tones that imply an unseen monster is terrorizing children. The key characters of a group of young investigators and the villain IT are represented consistently across the materials to suggest the same narrative of the children confronting the mysterious entity. While targeting a similar teenage and adult audience, the magazine cover promoting the film may differ in style due to format constraints.
Critical Evaluation Question 3
Survey Monkey polls provided useful feedback about the target audience for a drama/thriller film project. The highest voted film genres were thriller at 15% and drama at 14%. Crime and society themes received the most votes. Emotional issues like death also scored highly. Munich was the most popular influencing film mentioned due to its depiction of a terror attack. Lionsgate studio's dark and blue-toned style was preferred. Suspense and mystery themes in thrillers were most popular among respondents.
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Short Film Case Study
This short film review provides information on the short film "Deep It" including:
- The director, Teddy Nygh, made the film in 2016 in London to raise awareness about knife crime issues affecting UK youth.
- The target audience is 13-26 year olds as the film's message applies to both teenagers and young adults.
- The film is a drama genre that focuses on the emotional storyline of how one character's actions negatively impact others.
- It uses a DSLR camera and shares stylistic similarities to other short films addressing UK youth issues on YouTube.
Media poster pitch 2 1 2 (1)
This document provides details about the media pitch for a film called "Tightrope" that is a thriller/kidnapping movie. It summarizes the plot, which involves a student getting kidnapped by a psychopath after college. It also discusses the target audience as mainly teenagers and younger adults, aiming for social grades E and D. Research on similar movies like Taken and Kidnap is presented that influenced the creation of this film. A survey for primary research is outlined to gather information from potential viewers.
Media poster pitch 2 1 2
This media pitch summarizes a thriller/kidnapping film called Tightrope. The film follows a female college student who is kidnapped by a psychopath on her way home from school. The director references the films Taken, Kidnap, and White House Down as inspirations for the plot and target audience. They aim to target teenagers and young adults aged 16-29, especially college/university students in social grades E and D. The psychographics of the target audience enjoy action/thriller films with kidnapping or hostage plots similar to the referenced inspirational movies.
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Our film uses conventions of the romantic comedy genre, such as the main characters initially missing each other but later sharing a first kiss. It represents teenagers exploring love and uses food in a romantic and comedic way. Film4 would be a suitable distributor as it distributes low-budget British films like ours. The target audience is girls and women ages 13 to 25, as romantic comedies appeal to them. We attract this audience through an upbeat soundtrack, modern clothing, and a blossoming relationship. Through constructing this film, we learned editing skills in iMovie and how camera angles can improve shots. The music and transitions improved from our preliminary task due to greater experience with the software.
Part 4 evaulation
This document discusses the target audience for a film. It aims to appeal to social groups A-C1 aged 12-45, targeting both males and females of all ethnicities and sexual orientations. Psychographic groups targeted include "mainstreamers," "explores," and those seeking "escapism." The intended audience enjoys TV thrillers/dramas and identifies with the use of modern technology like iPhones in the film. Theories discussed include uses and gratifications theory, explaining how the film allows identification, social interaction, and escape. Richard Dyer's ideas around media offering compensation and utopian solutions are applied, and Abraham Maslow's hierarchy of needs is referenced to show how the film offers love, esteem
Pr1 research techniques
This document discusses different research techniques for films, including demographic profiling and quantitative/qualitative data collection. It provides examples of mainstream, alternative, and niche films. The document then details an exit poll survey conducted on two films, Bridget Jones and Blair Witch. The results showed Bridget Jones was more popular among female respondents aged 15-19, who generally enjoyed comedy genres. This case study demonstrates how research can provide useful audience data to inform future filmmaking.
Demographics scale
The document provides information about different film genres and audience profiling techniques:
1. It defines mainstream, alternative, and niche films, using Star Wars, Suicide Squad, and Nas' documentary as examples.
2. It discusses demographic profiling techniques like age, gender, socioeconomic status, and location that can be used to target specific audiences.
3. It analyzes the poster, trailer, and survey results for the film Blair Witch to understand how it targeted and appealed to its audience. It found the film attracted a younger demographic and had a positive reception.
Media poster pitch 2 1
This document provides information about a film pitch titled "Tightrope". It summarizes the plot, which involves a college student getting kidnapped by a psychopath on her way home from school. It also discusses the target audience for the film, which is teenagers and young adults aged 16-29 of all races. References are made to similar films like "Taken" and "Kidnap" that were influences for the plot and target demographic.
Audience identification
The document discusses identifying the target audience for a film. It identifies several key demographic groups the film aims to appeal to:
- Teens, due to the teen protagonists and focus on social media.
- All genders and sexualities.
- English speaking countries only due to no translations.
It also discusses socio-economic groups A-C1 who would be interested in the dangers of social media. The film aims to draw in phone and laptop users who can relate to the protagonist. Psychographic profiling shows explorers and mainstreamers would be attracted due to new experiences and relating to the purpose of the film.
Gloria's Media evaluation
This document discusses the forms and conventions used in teen drama films. Teen dramas typically focus on the interests and issues faced by teenagers, such as relationships, rebellion, pregnancy, abuse, and sexuality. They aim to balance sensitive topics with humor and entertainment. These films are often set in high schools or colleges. Shots from example teen dramas like Save the Last Dance are described, including establishing shots of students arriving at college and close-ups of characters. The document also discusses how the filmmaker applied conventions of teen dramas such as character representations and targeting their intended young adult audience in their own media project.
detailed research into Target audience
The document analyzes the potential target audience for the film "Letter for Tom". It finds that the film is primarily aimed at a female audience, as romance films typically attract more women. Additionally, the film's female authors and lead role played by a woman would make it appealing from a female perspective. The target age group is identified as young adults who can relate most to the main characters who are in their early 20s. Finally, the film is aimed at a regional audience from Barnsley where it was filmed, allowing it to appeal to locals and represent the Yorkshire area truthfully.
Paul
The document discusses various marketing techniques for films, including trailers, social media, billboards, and television advertisements. An exit poll was conducted after viewing the film "Bridget Jones's Baby" which found that the target audience was primarily younger females who enjoyed comedy and romance genres. Most audience members reported seeing advertisements on social media like Facebook and trailers influencing their decision to see the film. The analysis suggests social media marketing may be the most effective technique for reaching target audiences.
Paul
The document discusses various marketing techniques for films, including trailers, social media, billboards, and television advertisements. An exit poll was conducted after viewing the film "Bridget Jones's Baby" which found that the target audience was primarily younger females who enjoyed comedy and romance genres. Most audience members reported seeing advertisements on social media like Facebook and trailers influencing their decision to see the film. The analysis suggests social media marketing may be the most effective technique for reaching target audiences.
media evaluation - Question 4
The document discusses the target audience for a media product. The primary audience is identified as teenagers who enjoy films and entertainment, as the main characters in the action/crime film are teenagers even though they play adult roles. The secondary audience is identified as middle-aged males, as research shows they are the most common viewers of action films. The target social class is identified as teenagers aged 13-35, with a 12A certificate, as the plot and young actors would appeal most to this group. Research also showed more males watch action films than females. The target audience is identified specifically as male teenagers, as statistics show males at a younger age prefer action films, and having teen characters in lead roles makes the film more relatable to
Film Analysis
This short film represents issues faced by youth in British society, such as violence and making decisions that shape their identities. The protagonist is younger and confused by the older kids' behaviors. Violence is prevalent throughout. The director aims to raise awareness of the violence and decisions faced by youth cultures, sometimes outside their control. Technical elements like elevated camera angles are used to portray this message. The film shows that youth are constantly faced with decisions about whether to engage in criminal acts or not.
Marketing plan for media product "Little Red"
This marketing plan summarizes the short film "Little Red" and its target audience. The film puts a unique spin on the classic Little Red Riding Hood story by having two narrators discuss adapting it into a film as the story plays out in live action. The target audience is males and females aged 17-25 who are familiar with the fairy tale from childhood. Social media sites and film festivals will be used to promote the film and generate interest among this demographic.
Pr2
The document discusses two films, Fight Club and Juno, in relation to audience theory and reception. It summarizes key details about each film, including Fight Club's graphic violence and promotion of anarchy which initially led to it being denied a 15 rating. It also discusses the uses and gratifications theory applied to Fight Club. For Juno, it notes the film was denied a PG rating due to language and its portrayal of teen pregnancy. It analyzes the preferred reading of Juno based on the reader's age, gender and expectations going into watching the film.
PR1
The document discusses various research techniques used by media producers, including demographic profiling, qualitative and quantitative research, and audience profiling based on factors like gender, age, socioeconomic status, and geographic location. It also provides examples of analyzing films to determine their genre and intended audience. Primary research examples are given, including an exit poll survey about the film Blair Witch that provided demographic data and feedback about the film. Finally, techniques for analyzing film posters and trailers are described like identifying genre conventions and targeting specific audiences.
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Legal media
The document discusses various legal and intellectual property considerations for a short film project. It addresses who owns the filmed footage, actors' permissions, use of logos and additional video footage. Sound effects were taken from a royalty-free website so no additional permission is needed. The film would likely receive a 15 rating due to some swearing, minimal violence and small acts of crime. As long as the content does not cross into heavy inappropriate language, strong violence or other restricted material, it should adhere to standards for its rating. All necessary rights and releases would need to be secured to submit the film to an online film festival.
Casting details
The document provides casting details for a student film. It lists several friends of the director who have acting experience through school plays and previous films. Fraser Dart is chosen to play the lead role of James as he has starred in several school plays and understands the filmmaking process. Craig Newton, Dylan Reynolds, Max Cheshire and James Head are also selected for roles due to their experience with drama and theater productions through school and an acting company. Their experience will be beneficial for the film.
Marketing strategy
This document provides marketing strategies for promoting the musical "Anything Goes" and targeting audiences. It discusses that the musical is set on a cruise ship in 1930s America, following a character trying to win over his love who is engaged to another. It notes the musical's unique aspects like being set on a boat and including iconic songs. The target audience is described as casual theatergoers aged 18-40, families and friends of students in the show, and older audiences who can relate to the time period. Suggested publicity methods include a website, social media promotion, posters, trailers, and documentaries. Placement of ads could include television, radio, billboards, and buses to reach local and mass audiences.
Recce and Risk Assessment
This document contains a risk assessment for filming scenes at various locations around St Ives, including the document author's house. Hazards identified include tripping, walking into objects, getting run over by cars, falling out of a moving vehicle, and vehicle collisions. Risks are rated on a scale of 1 to 5. Control measures proposed include assessing areas before filming, ensuring lighting is adequate, filming late at night to reduce traffic, securing camera operators in moving vehicles, and leaving enough distance between vehicles. One scene will be filmed at a cast member's house involving an actor walking to the front door.
Costume and props
The document discusses costumes and props for a film. It notes that characters committing crimes will wear dark clothing to be difficult to see, while characters in house scenes will wear different, lighter clothes. Characters not involved in crimes will wear lighter clothes to distinguish them as not bad. Key props include a torch, money, phone, car, stick, keys, and pen/paper. The costumes section describes specific outfits for characters James and Samuel at different points to show James becoming the bad guy and Samuel and James as the real criminals compared to others.
Legal media
This document summarizes the ownership and permissions for various elements of a short film. It notes that the filmmaker owns the copyright to the original filmed footage and logo. Sound effects were obtained royalty-free from freesound.org so no additional permission is needed. The film would likely receive a 15 age rating due to some violence, crime, and rude language, but nothing is directed at anyone and does not include extreme or graphic details. The film will be uploaded to YouTube and submitted to a short film festival, so all necessary rights and releases have been secured.
Dedicated new script
1) James and Samuel go on their last robbery together, hitting multiple houses and taking cash and valuables.
2) During the final job, James plans to steal all the money from the group and drive off on his own.
3) Samuel confronts James at the getaway car. A fight ensues and James drives off, leaving Samuel behind in the street.
Hl for marketing
This document provides terminology and definitions for different types of performing arts businesses and marketing techniques. It defines repertory companies, touring companies, TiE companies, and receiving houses. It also defines various marketing types including word-of-mouth marketing, call to action marketing, viral marketing, mass marketing, event marketing, drip marketing, cross-media marketing, and database marketing. Sources are provided for each definition.
Productin schedule
This document outlines the production schedule and tasks for several days of filming and post-production work. It details the scenes filmed on March 19th and 21st at various indoor and outdoor locations, with crews of 2-5 people and costumes or props needed. It also lists post-production tasks from March 22nd to April 4th of uploading footage, organizing clips, and editing the project, all to be done by one person using a PC.
Rushes log
This document is a rushes log created by editor Harvey Pounds for the production titled "Dedicated". It contains 39 video file entries with information such as file name, duration, description of shot contents, and file storage location. The shots include both stationary and handheld footage from two days of filming and cover a variety of scenes like dialogue, driving, and a fight scene.
Marketing strategy
The document provides marketing strategy details for a school production of the musical "Anything Goes". It discusses the plot of the musical, which is set on a cruise ship in 1930s America. The target audience is identified as casual theatre goers ages 18-40, as well as families and friends of the student performers. Publicity tactics would include social media promotion, print ads around the school, and releasing a documentary trailer and behind-the-scenes videos on the school's YouTube channel to generate excitement leading up to the show.
Casting details
The document provides casting details for a student film. It lists several friends of the director who have acting experience through school plays and previous films that would make the on-screen relationships more authentic. The document describes each actor's qualifications including their drama studies and roles in past productions to justify their suitability for the roles in this film. It assigns each actor to a character and notes why they are well-suited to portray that particular character.
Rushes Log
This document is a rushes log created by editor Harvey Pounds for the production titled "Dedicated". It contains 39 video file entries with information such as file name, duration, description of shot contents, and file storage location. The shots include both stationary and handheld footage from two days of filming and cover a variety of scenes such as dialogue, driving, and a fight scene. All footage is stored within the listed file folder location on the computer.
Swot
The document analyzes the strengths, weaknesses, opportunities, and threats of a script. The key strengths are that the script has a clear storyline and tackles issues of peer pressure. A weakness is having 5 main characters, which makes conversations unrealistic. Opportunities included researching other scripts and getting feedback from client meetings, which helped improve the script. A threat was initially unrealistic dialogue, but this was addressed through research and feedback.
Legal Report
The document discusses intellectual property considerations for different elements of a student film project. It notes that the filmmaker will own footage they film themselves but must obtain consent from actors under 18. Any logos or titles created by the filmmaker can be copyrighted. Found online footage may need permission if not royalty-free. Sound effects and music need to be royalty-free or have permission to avoid legal issues. The filmmaker plans to record many sound effects on set and get others from royalty-free sources if needed.
Marketing Strategy
This document provides a marketing strategy for a school production of the musical "Anything Goes". It will target current students, families, and friends ages 18-40. Publicity will include social media posts and videos on the school's YouTube channel 3-4 weeks before the performances. Printed ads may also be placed around the school. As the audience will mainly consist of connected families and friends, extensive advertising is not needed to typically sell out every night.
Marketing strategy
This document provides a marketing strategy for a school production of the musical "Anything Goes". It will target current students, families, and friends ages 18-40. Publicity will include social media posts and videos on the school's YouTube channel 3-4 weeks before the performances. Printed ads may also be placed around the school. As the audience will mainly consist of connected families and friends, extensive advertising is not needed to typically sell out every night.
Character profiles
The document profiles 5 members of a criminal group. James Fraser is the reluctant driver who got involved for money but lost sight of friendship. Jamie Dylan is the mature leader who thinks of his friends first but starts questioning a friendship. Bradley "Brad" Craig is somewhat dim but good at stealing, originally proposing robbing houses. Joshua James and Samuel Max are old friends who go along with each other's habits to stay respectful, with Samuel helping keep the group together despite lacking robbery skills.
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Short film review
- 1. Short Film Review Deep It
- 2. Purpose and Audience The director of this film is Teddy Nygh, it was filmed in 2016 in London UK. This short film has a clear purpose to relate to what happens in the youth today. At the end of the film there is a statistic that gives figures about knife crime in the UK, this shows that this film is trying to raise awareness for this. It aims to give a message and educate people on things that can be easily ignored. It shows that actions have consequences, the film shows this in a very good way as the main character ends up feeling responsible for everything that happened. The audience for this film would be mainly the younger generation, about 13-26 as it doesn’t just apply to teenagers but young adults as well. The film’s uploaded to YouTube which will also reinforce that younger demographic as YouTube is used more by young people.
- 3. Genre Short/Drama- The film has a big impact as it shows that everyone gets hurt in the process of a crime. This genre can be quite challenging as an emotional narratives important. Films like Fight Club and Forest Gump are dramas and have a powerful storyline. Action films can be interesting due to the fast pacing or violence, although dramas tend to have violence they focus on the storyline. The opening scene of the film makes it obvious that it’s a drama as there is conflict in a conversation that five characters are involved in. Form and Style The camera that was used to film this film was a DSLR, this is normal as short films have lower budgets or even no budget at all. This is film has a very similar style to short films like, Drawn Out and Rapman Shiro’s Story. Drawn Out is produced by the same YouTube channel, MYM. Shiro’s Story has the same Actor playing the main character. They would all have a very similar audience due to the general nature of the storyline.
- 4. Target Audience The audience ties in with the message of the film as its trying to raise awareness for knife crime in the youth of the UK, therefore the target audience would be people aged from 13-26, as the story includes a clear message both male and female viewers would have been thought about as they are exploring an issue that can effect a lot of people. This film has a wider audience and would cover all areas of the NRS Scale due to its further meaning, From A (Upper middle class) though too E (Those at lowest level of subsistence). In the 4c’s model the main audience would be The Mainstream due to the nature how YouTube works, being the largest group out of all of them this is usually a good audience for making money or as this film is, trying to get a message across.
- 5. Frequency and Production Process • This short film is a standalone project that was made possible by a collaboration between MYM: Million Youth Media and Fully Focused. • The should film would have gone through the writing and planning stages before casting an producing would have taken place. After casting the film they would have make sure the actors could do the dates that they set and then filming would take place when everything had been sorted. After filing the marketing and editing stage needs to be completed and once the film has been fully edited and advertised they can release it to public viewing.
- 6. Content and Meaning • When the film opens an immediate relationship is established between the 2 leads, Miles and Kadz. There friend is immediately questioned by another 2 characters that seem to be picking on Miles, this is an important scene for the film as it establishes the characters and we instantly feel sorry for the lead, Miles.