2. Front Cover The album cover is a chalk drawing by Phillip Butah. It features a drawing of the artists Face. This reinforces Sheerans image as a genuine/real artist Image could be construed as being stereotypical, photogenic male artist will attract female audience Informs the audience of extra bonus content which they may be interested in, message reads: Includes the singles The A Team and You Need Me, I Don't Need You Insert this disk into your computer to unlock bonus content 5052498646524 Artists name clearly visible, helps audience to identify the artist and for practicality when on sale in stores. Orange background may be sarcastic reference to Sheerans Ginger hair Album Title in bottom right hand corner of CD. Simplistic title might reflect nature of Sheerans music. Title may also be described as atypical. Sheerans eyes looking directly at buyer which grabs audience attention Image of Sheeran is largest and most eye-catching part of album cover. Sheeran is the unique selling point and one of the man reasons people will buy the album
3. Spine/Sleeve/CD Fans will recognise paw print as Sheerans Logo. Personal message to Sheerans manager reads: This record is dedicated to Stuart Camp, manager and friend, none of this would've happened without you Writing around rim of CD tells audience about record labels, publishers and warns the audience of unauthorised copying, broadcasting etc. Orange + album title contrasts with black background of CD. Spine of CD case features the name of the artist and his logo which will be recognisable to fans. Opposite side of spine features the above and the album title which allows the audience to identify what CD it is in a store or music shop.
4. Back Cover Legal information in small print as it is not an important part of the visual product. It contains the essential details and legal information such as copyright, licensing, producers etc. Record Labels inform the audience who the artist is signed to. Sheeran is signed to Asylum/Atlantic. Ed Sheeran's official website in larger font than small print legal information as it is more relevant and may be a feature fans want to use. Track List: 1. The A Team 2.Drunk 3.U.N.I 4.Grade 8 5.Wake Me Up 6.Small Bump 7.This 8.The City 9.Lego House 10.You Need Me, I Don't Need You 11.Kiss Me 12.Give Me Love Allows audience to pick out their favourite tracks. Font is in bold and white colour contrasts with orange background and is eye catching and easily visible Back cover follows stereotypical conventions i.e. track listing, number of tracks,record labels and production/legal information.
5. Advert analysis Bold writing immediately grabs readers attention as does vague heading 'HEART STRINGS' which entices reader to take a second glance Contrasting colour draws readers attention to text which is there to provoke an emotional response from the reader(possibly shock) Main draw of advert is massive image of Sheeran. Picture has air of mystery about it which may intrigue readers. Picture also aimed to be attractive to female audience Writing all in block capitals which may suggest an urgency to be read. Font gets smaller when directors etc are mentioned as this is not what the reader would be interested in Image of Sheeran reflects his image as a folk artist. People will make an assumption on what to expect from his music due to acoustic guitar shown in image White space breaks up text and makes advert look easy on the eye
