2. INTRODUCTION
Hindustan Unilever Limited (HUL) is the largest FMGC(Fast moving
consumer goods) company in India. Nine out of ten Indian households
use one or more of HUL brands
Hindustan Unilever Limited or HUL is the Indian subsidiary of Unilever
It is owned by the British-Dutch company “Unilever” and has about
52% majority stake in Hindustan Unilever Limited.
Its products includes foods, cleaning agents , personal care products
and water purifiers.
Its headquarters is in Mumbai, Maharashtra, India.
Hindustan Unilever limited has over 50+ brands and sales in over 190
countries.
HUL is the most innovative company in India and is ranked #8 globally.
HUL stands in No.1 position for “employer of choice” in the FMGC
industry for 12 years in a row.
3. BACKGROUND OFTHE COMPANY
The very first product of lever brothers is the sunlight soap in 1884,the idea wasn’t
just to popularize the sense of hygiene but also to relieve the women of England
from getting bored of washing clothes.
In 1888 Lever Brothers first commenced operations in India in the summer of
1888, when crates full of Sunlight soap bars, embossed with the words “Made in
England” by lever brothers were shipped to the kolkata harbour.
Unilever was established in 1993 as Lever Brothers India Limited by lever
brothers.
In 1956 it became known as Hindustan Lever Limited, as a result of a merger
between Lever Brothers and Hindustan vanaspati Mfg. Co. Ltd and UnitedTraders
Ltd.
The company was renamed in June 2007 as “Hindustan Unilever Limited’’.
9. SWOT ANALYSIS OF HUL
• Strength
Leader in
FMCG
Market
Most
Preferred
Brand
Marketing
Wide
Range of
Products
• Weakness
Limited
Market
Share
No Ayurvedic
products
Controversial
products like
skincare
• opportunity
Expanding the
market
Ayurvedic
products
Mergers and
acquisitions
• Treats
Market
competition
Brand
switching
Government
regulations
10. FINANCIAL STATUS AND EMPLOYEES
Turnover of HINDUSTAN UNILEVER LIMITED is
Over INR 45,311 cr for the financial year ending on
31 March, 2021.
Hindustan Unilever Limited has 21,000 employees