marketing strategies of hindustan unilever presented by: ashish kr. kashypa radhemohan sharma saurabh meena unilever agenda introduction board of directors vision of the company hul contribution in different sectors promotional videos of hul products of hul corporate social responsibility marketing strategies of hul. citizen lever ''introduction hindustan unilever limited (hul) is india's largest fast moving consumer goods company. hul formed in november 1956 leadership in home & personal care products and foods & berages. hul's brands, spread across 20 distinct consumer categories, touch the lives of two out of three indians. they endow the company with a scale of combined volumens of about 4 millon tonnes and sales of rs.13,718 crores.'' ''vision of the company ''''to earn the love and respect of india, by making a real difference to'' ''contribution to different sectors -home and personal care -foods -exports -others (chemicals, water) market capitalization as per bse de'' total video converter http://effectmatrix.com ''the hul hair care sunsilk was launched in 1964, is the largest beauty shampoo brand in the country. positioned as the hair expert clinic plus health shampoo was launched in india in the year 1987. it is india‰Ûªs largest selling shampoo. dove became india‰Ûªs largest premium shampoo brand within the launch of the year. hul is upgrading dove time to time to meet customer needs e.g. dove daily. dove dry therapy. dove breakage therapy.'' ''welcome to the segment of hul oral care pepsodent, launched in 1993 was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. closeup is the original youth brand of india. closeup was the first gel toothpaste to be launched in india and has led the gel toothpaste segment ever since pepsodent pepsodent'' ''hul cosmetics lakme started in 1952 as a 100% subsidiary of tata oil mills. in 1998 tata sold off their stakes in lakme lever to hll. theron t. pond, a pharmacist from new york, introduced 'pond's in 1846 in 1886 it was relaunched as pond's extract and in 1914 pond's cold cream. in 1955 pond's extract company merged with chesebrough manufacturing and in 1987 unilever purchased chesebrough-pond's.'' hul food brands tea brooke bond lipton coffee brooke bond bru food kissan annapurna knorr ice cream kwality wall's ''salt åáannapurna brand,first introduced in 1997. åáthe brand currently operates in two of the largest,almost universally consumed,foods categories of the country - salt & atta (wheat flour)'' tea red label brooke bond red label was launch in 1903. it is india's single largest tea brand. ''ice cream kwality wall's launched in 1955. key launches includes. cornetto, feast, viennetta, and arange of sundaes, and also exciting eats for children specifically, like lime punch or sunshine zing cone.'' hul laundry care ''surf excel, pioneer in indian detergent power constantly upgraded itself e.g. surf excel blue,quick wash, dirt is good'' ''launched in 1969, rin with the power of its thunderous lightning flash became a household name synonymous with dazzling white clothes. the most preferred detergent brand in india at the awaaz consumer awards in 2006. only rz. 45/ rin advanced'' ''marketing strategies of hul for urban india . adopted total productive maintenance (tpm) to meet zero error, zero loss. . focuses on short supply chain for distribution. . to meet the every needs of people everywhere. . also uses direct selling channel, franchisee to reach everyone e.g. aviance, ayush. . build segments & market for the future where unilever has strong expertise.'' hul factories open bracket space close bracket hul life care factory hul machinery factory ''marketting strategies of hul for rural india integrate economic, environment & social objectives with business agenda. for long term benefits, hul started project streamline in 1997. project shakti, partnership with self help groups of rural women & covers 5000 villages in 52 districts in different states.'' corporate social responsibility providing education on health and hygiene women empowerment water management rehabilitation of special or underpriviledged children care for the destitute and hiv-positive rural development plays active role in natural calamities. citizen lever. csr communication. greening barrens. project shakti. lifebuoy swasthya chetna. fair & lovely foundation. happy homes. sanjivini. relief & rehabilitation. contd......... sanjivani happy homes relief and rehabilitation ''project shakti started in 2001, shakti is hul's rural initiative, which targets small villages with population of less than 2000 people or less. micro-enterprise opportunities for rural women. providing health n hygiene education through shaktivani program. shakti portal shakti has already been extended to about 15 states, 80,000 villages in with 45,000 women entrepreneurs and generating rs.700-1000 per month to each women,'' ''references www.hul.co,in www.answers.com www.wikipedia.com www.youtube.com'' contributions slides prepared by all. equal contribution of all members of the team in the presentation. thank you !!!