1. Evaluation Question 1
In what ways does your media product
develop or challenge forms and
conventions of real media products?

2. 9 Frames

3. Picture 1
• The first picture in the 9 frames is our company ident. We
created our ident on Final Cut Pro and we felt that the
simplicity of it would stand out against our teaser trailer.
• The ident itself is very basic as it set on a white background
with a black font. The ident spins and it reads “Starmix
Productions Presents”.
• We chose to have our ident at the beginning of our trailer due
to the fact that our main influence “Scary Movie” had the
production companies ident at the start of the trailer. This
shows that we followed the conventions of a trailer as all the
trailers we looked at had the ident at the beginning.

4. Picture 2
• The second picture is a text picture, we frequently used these
throughout the trailer as we felt it added suspense when
needed. As our teaser trailer is quite fast paced and it can be
seen as confusing we decided that adding the text into
random sections of the trailer it would help the audience
understand the basic storyline.
• Another one of our film influences is “Shaun of the Dead”. In
the teaser trailer for this film, it also used text to break up the
footage. They also used a voiceover, however we decided not
to use a voiceover as it we felt it didn’t suit the trailer itself.
• We followed the conventions of the trailer as all of the trailers
we looked at used text pop ups to narrate the trailer.

5. Picture 3
• The next picture shows the two male actors in the play
at home. We chose to do this as we wanted to portray
the two boys as regular teenage lads. This is so our
target audience can relate to the film and feel as if they
are a part of it.
• We kept the conventions of a trailer, in the “Shaun of
the Dead” trailer there is a scene with a group of young
boys wearing modern style clothes. We did this in our
trailer with the two main characters as we felt once
again the audience would be able to relate to the style
of the two boys.

6. Picture 4
• The next picture is a close up of one of the masks
that the killer is wearing. We put this into the
trailer after a doorbell rings as that is the signal
for the slow downhill spiral that the film takes.
• We got the idea of using the doorbell in our
trailer from “The Purge” trailer as they used it to
signify the horror aspect of the film coming into
play. That is how we followed the conventions of
a trailer throughout.

7. Picture 5
• This picture is an over shoulder shot of the killer looking through
the window at the two main characters. We decided to put a green
affect on the clip to make it look like night vision as it shows the
killers are watching them day and night.
• We also wanted to show the film from the killers viewpoint which
many films do not do. We felt that this brings a new feel to the
trailer.
• We followed the conventions in this part of the trailer as many of
the films that we looked itself shows the killers looking at their
victims.

8. Picture 6
• This picture shows the comedy side to our film,
the two boys are tied up and they try to escape
capture. We chose to do a long shot for this clip
so the audience have a good view of everything
that is happening. We also added slow motion to
the clip when they escape, this adds a sense of
relief to the film.
• We got our inspiration for this from the film
‘Pineapple Express’ and it also shows how we
followed the conventions of teaser trailers.

9. Picture 7
• We added this to the trailer to create more of
a horror atmosphere to the film, we dimmed
the brightness of the clip to create an eerie
effect. The characters in this clip are wearing
the same clothes, this shows that the film
expands from just in the house. To add some
comedy to the clip we made it so the
character ‘Melvin’ falls over in a comical way.

10. Picture 8
• We used a wide variety of camera shots in this trailer which
helped us follow the conventions and show our skill. In this
clip we see a close up of Melvin laying on the ground yelling in
desperation. This makes the audience feel sympathy for the
two characters. To do this shot we had to lay the camera on
the floor and aim it at the actors face. We remembered the
rule of thirds and we had to keep the face and hand in the
middle of the shot so it was the main focus of the shot.

11. Picture 9
• We wanted the title of the trailer to be at the
end of the trailer so it is the last thing that the
audience remember of the trailer. We used
the childish hand writing as we felt that it is
quite scary and sinister so it adds to the horror
part of our film. The text itself is displayed
over the mask of the killer walking towards
the camera. This gives off the affect that the
killer is coming for the audience.