This document discusses important considerations for color and font selection in logo design. It provides information on the common meanings and associations of different colors like red, orange, yellow, green, blue, purple, black, white, brown, and pink. It also emphasizes choosing colors carefully to avoid unintended meanings based on cultural interpretations. Additionally, it stresses the importance of selecting a font style that matches the logo and provides a link to obtain a logo design for $99.

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COLORS & FONTS
for logo design
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2. Logo is a symbol. It’s your company's identity. It
creates your customers' first impression of your
company. So, You should be very careful when you
design a logo. You need to think about its color &
fonts. You need to know what this color means so
that you can use proper color in proper place.
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3. Red implies passion, energy, danger or aggression;
warmth and heat. It has also been found to stimulate
appetite, which explains why it is used in so many
restaurants and food product logos. Choosing red for
your logo can make it feel more dynamic.
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RED

4. ORANGE
Orange is often see as the color of innovation and modern
thinking. It also carries connotations of youth, fun,
affordability and approachability.
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5. YELLOW
Yellow requires cautious use as it has some negative
connotations including its signifying of cowardice and its
use in warning signs. However it is sunny, warm and friendly
and is another color that is believed to stimulate appetite.
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6. GREEN
Green is commonly used when a company wishes to
emphasize their natural and ethical credentials, especially
with such products as organic and vegetarian foods. Other
meanings ascribed to it include growth and freshness, and
it's popular with financial products too.
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7. BLUE
One of the most widely used colors in corporate logos is
blue. It implies professionalism, serious mindedness,
integrity, sincerity and calm. Blue is also associated with
authority and success, and for this reason is popular with
both financial institutions and government bodies.
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8. Purple speaks to us of royalty and luxury. It has long
been associated with the church, implying wisdom and
dignity, and throughout history it has been the color of
wealth and riches.
PURPLE
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9. BLACK
Black is a color with a split personality. It implies
power and sophistication, but also it is associated
with villainy and death. More mundanely, most
logos will need a black and white version for use in
media in which color is not available – and there is
currently a trend for bold monochrome logos and
word marks.
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10. White is generally associated with purity, cleanliness,
simplicity and naiveté. In practical terms, a white logo will
always need to stand in a colored field to make it show up
on a white background. You can use to make your logo
simple.
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WHITE

11. Brown has masculine connotations and is often
used for products associated with rural life and
the outdoors.
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BROWN

12. Pink can be fun and flirty, but its feminine associations
means it is often avoided for products not specifically
targeted at women.
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PINK

13. If your client is a global corporation, choose your logo colors
with care.There are cultural differences in the way colors are
interpreted. For example, red is considered lucky in China,
while white is the color of death and mourning in India.
There's a good round up of the cultural connotations of
different colors here.
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Choose your colors CAREFULLY

14. There are thousands of font styles. Make sure you know
which font will be the best match for your logo.
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FONTS

15. Need A Logo?
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