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1. 3 Simple Ways to Build Social Commerce for Your Business
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As social media continues to rapidly evolve, the pressure on founders to ensure they
have an active and growing community for their business can often feel
all-consuming. Click now http://bit.ly/3FLx0GQ
In fact, online purchases via social media platforms are predicted to reach a
staggering 2.9 trillion U.S. dollars by 2026, so this reliance on profit-generating
communities, a.k.a. "social commerce" for brands, all whilst simultaneously appearing
authentic is only set to heighten the pressure — and fast.
With the daily grind to actively engage with your brand's community on various social
platforms as a means to generate more conversions, many of us can start to feel
exhausted, and to be honest, on some of the uglier days, downright unmotivated.
Not to mention the mixed emotions you may feel when you've spent hours trying to
master that latest TikTok trend, only to stumble across a random video gone viral, with
the new creator behind the phenomenon effortlessly gaining thousands of followers
overnight — no strategy required.

2. If this love-hate relationship of creating social commerce for your brand feels all too
familiar, it's time to take a back-to-basics approach to community building.
Read on to discover three easy strategies you can implement today to build a
stronger online community for your business:
Related: 5 Steps to Level Up Your Social-Commerce Strategy
Tip #1: Take advantage of Facebook groups
Building a community for your brand begins with understanding your audience, and
there's no simpler way to do this than by joining Facebook groups.
With the emergence of flashier marketing tactics on TikTok and Instagram, it can be
easy to overlook the older "less exciting" Facebook platform. However, the truth is: In
today's information overload world, we as consumers will continue to seek out
long-term value connections and a sense of belonging — something which joining a
free Facebook group still effortlessly provides.
In fact, as of August 2022, over 1.8 billion people are active amongst Facebook
groups across the 10 million+ groups currently live on the platform.

3. Once you join some Facebook groups related to your industry, it's important to not
instantly push your product or services but rather use the new community as a tool to
observe and connect with like-minded people.Click Now http://bit.ly/3FLx0GQ
Collecting data and asking those within the group their thoughts on how to improve
your product or offering, for example, rather than taking a direct sales approach will
help build that genuine relationship with potential stakeholders and allow them to
organically interact with your brand.
After observing and participating in popular groups, you could even start your own
Facebook group and invite your personal network, previous purchasers and current
social following along as a way to form deeper connections with your existing brand
community.
Ultimately, having a Facebook group for your business as part of your marketing
strategy will naturally help you achieve a relationship-building focus for your brand
rather than fixating your efforts solely on follower count.
Tip #2: Connect with other like-minded businesses
One of the best ways to build your own brand community is to be a cheerleader within
other brand communities adjacent to your offerings.

4. Consistency here will work in your favor, and taking the time to show up online to
support other businesses you admire will show you're a team player in the industry.
Over time, this will improve your own brand awareness within the sector. Plus, the
potential collaborations that may come from supporting others can lead to great
exposure and growth for your business.
If you're not sure where to start, exploring entrepreneurial communities like the
Female Startup Club will help you discover more powerful ways to approach
community building whilst simultaneously connecting you with other like-minded
founders sharing their advice and marketing success tips daily.
Related: Social Commerce Is the Future of Marketing. Are You Ready?
Tip #3: Email your customers
Last but not least (and arguably the easiest method to implement within your own
business strategy today) is getting into the habit of interacting with your customers on
a more personable level.
You could start by setting yourself a regular goal to personally email five customers
who have placed an order with your business that week to introduce yourself and see
if there's anything they would like to share about their experience with your brand.

5. This more authentic and direct two-way engagement with your customers will build
better brand loyalty long term.
Founders who are approachable will be quick to gain the trust of their brand's
audience, so the benefits of taking the time to personally show up each week for your
customers in some small way will be felt tenfold down the track.
While these strategies may not appear as scalable as perfecting that viral-worthy
TikTok, taking the time to consistently connect with your brand's community on a more
personal level using the key tips above will be the mindset refresh you need to win big
for your business in 2023!
Related: What Brands Need to Know About Social Commerce
02
TikTok: The Next Frontier Of Social Media Is Here
In the world of serious marketing, it can be easy to distrust new social media
platforms when you’re not even sure they’ll still be there in three to four months’ time.

6. That’s a lot of time and effort to invest in something that might not last, and there are
plenty of other options out there for brands that have stood the test of time, right?
Well, that’s half right. The truth is, yes, there are tons of great options out there from
platforms that have proven themselves over many years. But it would be a mistake to
discount emerging platforms like TikTok. As one of the quickest growing social media
applications in the world with over 1.5 billion downloads on the App Store and Google
Play, this is not only where the action is but where the opportunities are.
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Ladies and gentlemen of the business community, it’s time to TikTok.
Introducing TikTok
Once described by Hootsuite as “real short videos,” TikTok is a prime example of little
bits of content hitting the public ear just right. It is a free social media app that allows
users to create, watch, rate and share videos from around the world. The big calling
card with these videos is usually the use of a soundtrack featuring trending music.

7. The app started as musical.ly but changed to TikTok in August 2018 when it was
acquired by ByteDance. Currently featuring a staggering more than 500 million
monthly active users, it’s safe to say TikTok is more than just popular — it’s a social
media juggernaut with users watching and creating their own content, synchronizing,
parodying and dancing their way into the app every day in a similar manner to Vine
but to a much greater extent.
So, it’s an exciting new app with tons of people using it every day. But is it a good
marketing outlet? Spoiler: it absolutely is.
It’s In The Zeitgeist
It can be easy to write off anything new and “in the limelight” because that kind of
thing can seem so ephemeral, but the truth is there’s a lot to say for being popular. As
part of a global movement, you can see videos uploaded from all corners of the world
— from as Western and “English” as the United States and Britain to non-Westernized
areas such as Africa, Russia and India.
With that kind of reach, it’s more than just “the next big trend.” It’s part of a global
playing field, putting your messages exactly where they need to be.
Massive Audiences

8. Alright, it’s time for some facts regarding TikTok’s burgeoning audiences so you can
better understand how to promote your business, service, brand or self:
• There are slightly more males (55.6%) than females (44.4%) using the app.
• About 60% of TikTok’s monthly active U.S. users are between 16 and 24
years old.
• Since 2018, Americans have spent $23.1 million on TikTok
in-app purchases.
• TikTok is currently being used by only 4% of U.S. social media
marketers.
• Users, on average, are likely to spend around 52 minutes per day (subscription
required) on TikTok.
• There are more followers following the top 50 TikTok creators than the populations of
the U.S., U.K., Canada, Mexico and Australia combined. (Note: This research does
not include repeat followers.)

9. The long and short of these statistics is: TikTok has some serious reach in the digital
world.
Anti-Marketing
Ask any successful TikTok marketer and they’ll tell you: TikTok users are not people
sitting around waiting to digest run-of-the-mill adverts. Those are things for their
parents’ cable subscriptions, daytime radio and the movies.
TikTok is where they come to escape from marketing, meaning your marketing has to
become “anti-marketing” to reach out effectively. Counterjokes, sarcasm, big
spectacles and trend-riding gives your followers a feeling like you’re with the current
trends, and that’s important because it’s why the average person uses TikTok.
And, while we’re speaking about trends ...
Trendjacking
One of the big draws to using social networks to spread your message, make your
name and reach your audience is how fast they allow marketers to engage with
consumers. But more people means more responsibility — having to be fashionable,

10. on point and relevant, always. It’s essential if you want to be viewed as a relevant
brand and not some lame, trying-too-hard, out-of-touch brand trying to boost
engagement but just saying nothing.
The good side to all of this is that, given the nature of TikTok, there is less expectation
put on the back of creators. Videos should be made to look amateur,
spur-of-the-moment and as fun as possible. Users not only forgive less polished
content — they expect it if it wants to have any chance of trending.
TikTok: A New Frontier In Social Media Marketing
Social media marketing is built on one simple idea: If people in your niche use a social
platform, develop your presence on that platform and start speaking to them. And,
regardless of what you think of all the dancing, lip-synching, trends and silliness,
TikTok is the biggest, most exciting social media platform out there right now.
So, what are you waiting for? Set up your profile, find your audience and start making
content! Don’t be afraid to have a little fun with it. Pay attention to hashtags and
trending topics, and stay consistent. Even the best marketers in the world will tell you
the secret to success is posting, every day, without fail, so your followers are always
getting something from you.
Ready to embrace the future? Good, then I’ll see you on TikTok!

11. 03
3 Ways Fast-Food Brands Can Win on Social Media
Fast food brands are no strangers to social media as a vehicle for engaging with their
customers and fans. The industry has some of the highest online engagement rates,
receiving comments and tweets that run into the thousands daily.
Even the big names that have comfortably dominated traditional advertising like
McDonald’s and KFC have realized that social media is a different ballgame. While a
bigger digital budget may get you more eyeballs, it is creativity and a genuine
understanding of the customer that will drive actual engagement.
So is all hope gone if a brand doesn’t have a naturally gifted, incredibly witty,
20-something social media rockstar employee like the viral “Wendy’s Social Media
Girl?"
Not necessarily. A new study by BrandBastion analyzing over 20,000 comments
posted on 11 quick-service brands’ social media ads reveals a few key findings that
brands can learn from when engaging on social media. Brands that can successfully
put these lessons into action stand a higher chance of turning prospects into
customers and customers into raving fans.

12. 1. A little goes a long way
Despite all the negative press fast food gets for being unhealthy or having poor
customer service, on social media, creativity still rules.
BrandBastion’s analysis found that out of all the positive comments received by QSR
brands, a whopping 79.8 percent were about the ad creative itself. This indicates a
chance for brands to stand out from the competition and not just rely on current
menus for short-term promotions—but spark conversations with customers that will
drive long-term brand loyalty.
Wendy’s, for instance, has built a brand voice that is brilliantly witty and occasionally
snarky. In the past few years, they have become known for their amusing and
sometimes downright ruthless “roasts” of competitor brands (usually McDonald’s).
Wendy’s roaster comebacks resonate with its millennial audience because they
clearly display an understanding of pop culture (bar a few unfortunate missteps) and
speak the language (read: memes, gifs, and rap lyrics) of the audience.
The key takeaway is not that a brand has to be witty on social media, but that it
should be relevant to the audience it wants to reach—and emotions play a key role
here. A study by the Institute of Practitioners in Advertising found that emotional ads
are not just likeable, but they generated twice as much profit as ads based on rational
content (31 percent versus 16 percent) and have a substantial positive effect on brand
evaluations.

13. Starbucks taps into the power of emotions excellently, by creating posts designed to
evoke the specific mood of each season—from warm, cozy colors and images in the
fall, to bright pops of color in the summer. (Remember the #unicornfrappucino? That
hashtag racked up 180,000 Instagram posts in one week!)
2. The best marketing is free
Surprisingly, people are 1.9x more likely to share the love for a brand on social media
than to badmouth it. While there is always the risk of a disgruntled employee tweeting
about greasy gunk in the ice cream machine, the good news is that the majority of
followers on your Twitter feed are more likely to spread good things about your brand.
For instance, Taco Bell’s emoji petition, which racked up over 33,700 signatures, was
a huge success. The Unicode Consortium approved the taco emoji, and shortly after,
Apple included it in iOS 9.1. The publicity Taco Bell got from this was enormous, all
without spending a single ad dollar.
When fans already resonate with your brand, it just takes a little nudging to create a
ripple effect. A few positive reactions (or negative ones, for that matter) can quickly
spread, as proven by a massive study of 689,000 users conducted in partnership with
Facebook.

14. The study showed that “emotional states can be transferred to others via emotional
contagion,” leading people to experience the same emotions without direct interaction
between people. That is, seeing a friend like a post could make you happier about a
brand even though you did not have a conversation with your friend about how much
he liked the brand.
3. There is power in listening
Among negative comments received on quick-service brands’ social media ads, 27.2
percent of them were related to the menu or food served. These comments should not
be ignored, as there is much that quick-service companies can gain from real-time
customer feedback. As Bill Gates puts it, “Your most unhappy customers are your
greatest source of learning.”
Instead of relying just on monthly sales figures, product teams can now gain
qualitative insights on how people are responding to their products. This allows them
to make quicker and more informed decisions about product mix, just like how BK
sneakily introduced their own spicy chicken nuggets when Wendy’s discontinued
theirs—to the ire of fans. (Wendy’s decision to pull spicy nuggets from the menu even
sparked a petition among fans gathering over 9,000 signatures to “bring back spicy
nuggets”!)
In addition, organic feedback from customers via comments on ads are more likely to
be honest and unbiased, compared to collecting customer feedback from surveys.

15. With intelligent data mining solutions, brands can understand what’s working and
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