Social Commerce Platforms


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The latest trends in Social Commerce Platforms and the keys to choosing the best solution.

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Social Commerce Platforms

  1. 1. Social Commerce Platforms<br />At Social Media Week<br />Like Minds Immersive<br />By Markus Karlsson<br />CEO | Founder of Comrz<br />
  2. 2. Intro<br />CEO | Founder of Comrz<br />Makes the Affino Social Commerce Platform<br />Experience<br />Previously worked on projects for Audi, Casio, UBM, UKTV, Diesel and 100s more<br />Current Focus<br />Publishers, Media Companies, Retailers, Commercial Communities<br />i.e. The Early Adopters<br />
  3. 3. Affino – Social Commerce Suite<br />Advanced Social Commerce<br />E-commerce Platform<br />Social Media Hub<br />Full E-business Suite<br />Sales and Marketing Automation<br />SaaS Service<br />
  4. 4. E-Commerce Market<br />Highest Customer Satisfaction = Highest Revenues<br />1% Increase in Online Satisfaction = 15% Sales Increase<br />Biggest Players build own platforms<br />Smaller Competitors falling behind<br />Social Commerce Sites and Services proliferating<br />Social Commerce Platforms will close the gap<br />
  5. 5. Social Commerce Future<br />"If I had to guess, Social Commerce is the next area to really blow up." Mark Zuckerberg<br />Like will increasingly lead to Buy<br />E-commerce is over – Long live Social Commerce - Wired Cover Headline Feb 2011<br />Social Commerce will go from being a supplement to E-commerce to being at the heart of E-commerce<br />
  6. 6. Eventbrite - Case<br />Each Share Generates<br />$2.52 ticketing sales<br />11 visits<br />
  7. 7. FlutterScape – Social Sourcing<br />
  8. 8. Social Commerce Involves<br />Using Social Commerce Sites<br />Adding Social Apps<br />Enabling E-commerce on Social Media<br />Automation through Social Commerce Platforms<br />
  9. 9. Social Commerce Types<br />Comments, Ratings and Reviews<br />Bazaar Voice<br />Customer Support<br />Facebook, Twitter<br />F-commerce<br />Facebook<br />Flash Sales<br />VentePrivée<br />Group Buying<br />Groupon<br />Personal Shopper (Second Opinion)<br />GoTryItOn<br />Purchase-Sharing<br />Blippy, Swipely<br />Social Commerce Platforms<br />Affino, KickApps<br />Social Sharing<br />Facebook, Twitter<br />Social Shopping (Social Discovery)<br />Kaboodle, Lockerz<br />Social Shopping Apps (Rewards)<br />ShopKick<br />Social Sourcing<br />FlutterScape<br />and more …<br />
  10. 10. Social Commerce v Social Shopping<br />Social Commerce<br />Retail Social Layer<br />Solutions Providers<br />Social Shopping<br />Shopping with Social Tools<br />Consumers<br />
  11. 11. Social Commerce Market<br />Early Days<br />Only 4% of UK's top 100 Retailers have commerce on fan pages (One-iota)<br />Investments approx. $2 Billion<br />$1.1 Billion in Groupon<br />Market Size for Physical Goods<br />$5 Billion Currently<br />$30 Billion 2015<br />Market Size for Digital and Virtual Goods<br />Potentially Even Bigger<br />
  12. 12. Successful Social Commerce Sites<br />Most Successful<br />Amazon<br />eBay<br />Facebook<br />Risers<br />Groupon<br />Living Social<br />Niche<br />Etsy<br />
  13. 13. Group Buying<br />Hottest Social Commerce Sector<br />Most Investment<br />Groupon and Living Social (Amazon) Leading the Market<br />Facebook and Google Developing Own<br />Microsoft and Yahoo Buying up Second Tier<br />100s of Localised / Niche Startups<br />
  14. 14. Key to Groupon’s Success<br />
  15. 15. Groupon Info<br />Fastest Growing US Startup in history<br />Biggest Social Commerce Story<br />$1.12B Funding Raised<br />24,972,841 Groupons Sold<br />$1,072,003,714 Saved<br />50 million Subscribers<br />Won TechCrunchCrunchiefor best Social Commerce<br />
  16. 16. Groupon Strategy<br />Simple Interaction<br />One deal, one day, one city.<br />Sense of Urgency<br />Cinderella Story<br />Energizing Customers<br />Paying for referrals<br />Fun<br />Upbeat tone, humour (tricky: Superbowl)<br />Fresh<br />New day new deal<br />
  17. 17. Typical Social Commerce Setup Today<br />Most current Social Commerce Setups use many disconnected platforms:<br />CMS / Blog<br />Ecommerce<br />Forum Service<br />Newsletter Service<br />Social Networks<br />Specialist commerce e.g. Ticketing<br />Media Sharing Sites<br />Social Bookmarker Widgets<br />Comment and Rating Widgets<br />
  18. 18. Problems with Scenario<br />Most companies as a result suffer from:<br />Poor Data<br />Poor Targeting<br />Poor Integration<br />Disjointed Campaigns<br />Lack of Ownership<br />Manual<br />Poor Customer Experience<br />
  19. 19. Risks<br />Most Dangerous Scenario<br />Social Commerce Amplifies your E-commerce Risks<br />Competitive Spam and Attacks<br />Competitive Poaching<br />Fraud<br />Data (Personal and Credit Card) Theft<br />Privacy Violations<br />Personal Data Legislation<br />PCI Compliance is tougher<br />
  20. 20. When Social Networks Fail<br />DJ / Artist / Producer - 2 Million followers on My Space<br />How many are active?<br />How many can be targeted?<br />What are their demographics?<br />What are their interests?<br />How active are they?<br />How fresh is the data?<br />Why can't I get the contact data?<br />Who owns it?<br />Who's making all the money?<br />
  21. 21. Social Commerce and SEO<br />Social Commerce drives SEO<br />Provides relevant content<br />Provides fresh content<br />Automation through relevant Tweets<br />Make sure you get the benefits<br />Incorporate it into SEO strategy<br />
  22. 22. Social Commerce and Word of Mouth<br />Increasingly product discovery and qualifying is happening online.<br />Online Retail Word of Mouth (WOM)<br />Makes WOM Trackable and Measurable<br />Platform must track from campaign through to conversion<br />Social Commerce adds scale<br />
  23. 23. Top Mistakes<br />The Biggest Mistake is not doing enough<br />Other mistakes are:<br />Not Regular<br />Disconnected<br />Not Personal<br />Poor Quality<br />Not Communicating the Obvious<br />Poor Data Capture<br />
  24. 24. Social Commerce Platform Deliverables<br />What you should look out for in your Social Commerce Platform<br />More and Higher Quality Leads<br />Improved Profiling and Targeting<br />Better Customer Service<br />Higher Customer Satisfaction<br />Improved Efficiencies<br />Greater Scale<br />
  25. 25. Imperatives<br />Steps to take to get Social Commerce moving in our organisation<br />Evolve from driving Awareness to driving Conversions, Loyalty and Advocacy<br />Start using Social Commerce Sites, Experience is Key<br />Develop a Strategy for Data Capture<br />Source a Social Commerce Platform to Centralise Management<br />Run Pilot Projects, Track Results, Evolve Quickly<br />Incorporate into Multi-channel Strategy<br />