When How I Met Your Mother premiered on CBS TV network on Sept 19, 2005, it had some pretty big shoes to fill. The network had telecasted the series finale of one of their most loved comedy show, Everybody Loves Raymond in May that year, which became one of the most watched series finale of all times with 32.9 million viewers.

1. How I Met Your Mother
Complete Social Media Analysis
Report

2. Our Objective
• To analyze the social media presence of How I Met Your Mother
• To understand and evaluate the popularity of the show by analyzing
social media conversations around the show

3. Methodology
• Search Definition:
– How I Met Your Mother, HIMYM
– Name of the 6 main characters (Including the mother)
– Key Terms popularized by show: The Bro Code, wait for it
• Duration: January 3, 2014 – January 31, 2014
• Coverage:
– Geographical: Global
– Online: Social media, blogs, Video sharing sites and web in
general.

4. About The Show
• Sitcom revolving around the life of Ted Mosby, his friends and his life
journey to meeting the love of his life.
• The major show cast is as follows:
–
–
–
–
–
–
Ted Mosby: Josh Radnor(Present Ted)/ Bob Saget(future Ted – voice only)
Robin Scherbatsky: Cobie Smulders
Barney Stinson: Neil Patrick Harris
Lily Aldrin: Alyson Hannigan
Marshall Erikson: Jason Segel
The mother: Cristin Milioti
• The ninth season has 2 major plots.
– After 8 seasons of mystery, finally the mother has been revealed (name still a
mystery).
– Barney and Robin are finally getting hitched.

5. Does TRP really tells the true story?
HIMYM Following
30
Millions
25
24.7 Million
20
15
9 Million
10
5
669 Thousands
0
Facebook Fans
Average TV Viewership
Twitter Followers

6. HIMYM: WHAT WE FOUND OUT?
Social Media Analysis

7. HIMYM: The Highs and The Lows

8. HIMYM Fans talk most on Sunday

9. Barney Stinson: That Guy’s Awesome
• Barney Stinson was the
most popular character on
the show, driving 35% of
total conversation around
the show.
• 63% of the conversations
around the characters of
the show were about
Barney

10. Bro Code is Legen.. wait for it .. dary
7000
Lily
6000
Marshall
5000
3000
2000
Bro Code
4000
Robin
Mother
Ted
1000
0
• Bro Code was more popular
than the 5 main characters
on the show (except
Barney) combined.
• Total Mentions of Bro code
exceeded combined
mentions of
Ted, Mother, Robin, Marsha
ll and Lily

11. Mother Flops
Share in HIMYM chatter
25.0%
20.8%
20.0%
• The unveiling of the
biggest mystery for past
8 years, “The Mother” of
HIMYM turned out to be
a dud.
15.0%
10.0%
4.7%
5.0%
0.0%
Bro_Code
Mother
• Mother registered one
fifth of the mentions of
the Bro Code

12. The Bro Code – Article 1: “Bros Before Hoes”
• Barney -Ted duo were
mentioned together nearly 3
times more than Barney-Robin
( who are getting hitched in
the final season) and TedMother( the title couple of the
show)
Couple's mentions
1000
900
900
800
700
600
500
400
300
324
281
200
100
0
Barney-Ted Barney-Robin Ted-Mother

13. Lily is not blooming
Share in HIMYM Chatter
2.5%
2.0%
2.0%
• Lily became the least
popular character on the
show, mentioned in only
1.1% of the total
conversations
1.5%
1.1%
1.0%
0.5%
0.0%
Wait_For_it
Lily
• Even Barney’s catchphrase
“Wait for it” got more
mentions than Lily.

14. Top 3 Advocates
MeetatMacLarens
(HIMYM dedicated account
of WGN America cable and
satellite television channel)
@MeetatMacLarens
Legen...Dary
@_legen_dary_
HIMYM
(HIMYM’s official Twitter account)
@HIMYM_CBS

15. Rajat Garg (CEO)
rajat@socialappshq.com
+91 995 808 3052
www.socialappshq.com