- Technology affects people's social skills through increased social media use and different ways of interpreting messages online versus in person. As social media and technology become more widely used and integrated into society, people are growing up with different social experiences and may struggle with in-person interactions. How people communicate is constantly changing with more options for online interactions that avoid face-to-face conversations. This raises questions about how to further develop social skills beyond social media and what risks are associated with excessive social media use.