SlideShare a Scribd company logo
Social Wifi
Marketing
CONNECT TO FREE WI-FI WITH SOCIAL MEDIA
= VALID EMAIL ADDRESS
+
Step 1
Step 2
Step 3
Step 4
STEP 1: CONNECT TO YOUR WI-FI NETWORK
Step 1
Step 2
Step 3
Step 4
STEP 2: LOGIN USING SOCIAL MEDIA
GAIN MORE FACEBOOK LIKES & KNOW YOUR CUSTOMER
Step 1
Step 2
Step 3
Step 4
STEP 3: ENJOY FREE WIFI AND PROMOTIONS
REMARKET TO USERS ONLINE AND CREATE AUTOMATED
ENGAGEMENT CAMPAIGNS AFTER THEY HAVE LEFT YOUR VENUE
Step 1
Step 2
Step 3
Step 4
STEP 4: POST ENGAGEMENT & REMARKETING
CAMPAIGN OBJECTIVES
Capture valuable customer data:
• Real name
• Personal email address
• Gender
• Birthday
• Social patterns
New and returning visitors will be automatically added to your
email marketing database directly from Facebook.
Plus… the ability to generate thousands of likes in MINUTES!
GROW YOUR MARKETING DATABASE
PUSH MOBILE APP DOWNLOADS
Drive traffic to the App Store or Android Market
REAL-TIME ENGAGEMENT
Create real-time campaigns to target visitors who have interacted with your social-powered Wi-Fi campaigns.
Boost your social presence, get more Facebook Likes and build engaging post-login experiences.
CAPTURE VALUABLE SOCIAL DATA, LIKES, SHARES &
MORE!
ADVANCED MARKETING AUTOMATION
Communicate with your customers and increase customer loyalty with
triggered alerts in real-time or for specific campaigns.
USER CONNECTS &
AUTHENTICATES
WITH SOCIAL MEDIA
LOGIN ENGAGEMENT SEND EMAIL 1 HOUR
AFTER LEAVING
3 DAYS LATER
SEND TO ONLY
MEN AGES 18-34
3 DAYS LATER
SEND TO ONLY
WOMEN AGES 18-45
OR
MOBILE CONTESTS & LEAD GENERATION
Drive Wi-Fi traffic to mobile contests and lead generation campaigns on-location!
WI-FI LOYALTY & COUPONS
Leverage existing coupon and loyalty efforts and drive incremental traffic from Wi-Fi users.
REPUTATION MANAGEMENT & REVIEWS
Integrates directly with Yelp, TripAdvisor and more!
CUSTOMER FEEDBACK & WI-FI SURVEYS
Ask customer on-location for their opinion – quickly, easily and securely!
MOBILE VIDEO ADS
Engage Visitors With Video Pre- or Post-Login
MOBILE WALLET CONTENT WITH BEACONS
Enable Apple Wallet & Android Wallet Downloads and iBeacon Remarketing Notifications
RICH MEDIA FOR MOBILE
Engage users post-login with rich media campaigns built for mobile devices.
MULTIPLE AD UNITS & SPONSORSHIPS
Easily monetize every step of your Wi-Fi experience
• Front page branding/sponsorship
• Social media accounts with data
• Fully customized landing pages
• Custom thank you page
• Custom redirect URL (microsites)
• Coupon and contests (rich media)
• Facebook share box
• Facebook Like box
• Email opt-ins
• Automated email notifications
• Sequenced email drip campaigns
• Video takeover (forced or skip)
• IAB mobile banner ad compliant
• At location signage with QR/NFC
• Interstitial ads
• Custom integrations
FULL ANALYTICS, KPIs AND REPORTING
Get real-time and on-demand data about your customers.
LARGE SCALE GATEWAY SOLUTIONS
Offer Social Powered Wi-Fi to New and Pre-Existing Wi-Fi Setups
x
x
x
Basic
Pro
Gateway
16 Users
32 Users
1500 Users
BENEFITS
• Build Email List
• Increase Loyalty
• Social Engagement
• Wi-Fi Promotions
• Wi-Fi Sponsorships
• Ad Retargeting
• Monetize Dwellers

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Social Wifi Marketing

  • 2. CONNECT TO FREE WI-FI WITH SOCIAL MEDIA = VALID EMAIL ADDRESS +
  • 3. Step 1 Step 2 Step 3 Step 4 STEP 1: CONNECT TO YOUR WI-FI NETWORK
  • 4. Step 1 Step 2 Step 3 Step 4 STEP 2: LOGIN USING SOCIAL MEDIA
  • 5. GAIN MORE FACEBOOK LIKES & KNOW YOUR CUSTOMER Step 1 Step 2 Step 3 Step 4 STEP 3: ENJOY FREE WIFI AND PROMOTIONS
  • 6. REMARKET TO USERS ONLINE AND CREATE AUTOMATED ENGAGEMENT CAMPAIGNS AFTER THEY HAVE LEFT YOUR VENUE Step 1 Step 2 Step 3 Step 4 STEP 4: POST ENGAGEMENT & REMARKETING
  • 7.
  • 8.
  • 9.
  • 10.
  • 12. Capture valuable customer data: • Real name • Personal email address • Gender • Birthday • Social patterns New and returning visitors will be automatically added to your email marketing database directly from Facebook. Plus… the ability to generate thousands of likes in MINUTES! GROW YOUR MARKETING DATABASE
  • 13. PUSH MOBILE APP DOWNLOADS Drive traffic to the App Store or Android Market
  • 14. REAL-TIME ENGAGEMENT Create real-time campaigns to target visitors who have interacted with your social-powered Wi-Fi campaigns. Boost your social presence, get more Facebook Likes and build engaging post-login experiences. CAPTURE VALUABLE SOCIAL DATA, LIKES, SHARES & MORE!
  • 15. ADVANCED MARKETING AUTOMATION Communicate with your customers and increase customer loyalty with triggered alerts in real-time or for specific campaigns. USER CONNECTS & AUTHENTICATES WITH SOCIAL MEDIA LOGIN ENGAGEMENT SEND EMAIL 1 HOUR AFTER LEAVING 3 DAYS LATER SEND TO ONLY MEN AGES 18-34 3 DAYS LATER SEND TO ONLY WOMEN AGES 18-45 OR
  • 16. MOBILE CONTESTS & LEAD GENERATION Drive Wi-Fi traffic to mobile contests and lead generation campaigns on-location!
  • 17. WI-FI LOYALTY & COUPONS Leverage existing coupon and loyalty efforts and drive incremental traffic from Wi-Fi users.
  • 18. REPUTATION MANAGEMENT & REVIEWS Integrates directly with Yelp, TripAdvisor and more!
  • 19. CUSTOMER FEEDBACK & WI-FI SURVEYS Ask customer on-location for their opinion – quickly, easily and securely!
  • 20. MOBILE VIDEO ADS Engage Visitors With Video Pre- or Post-Login
  • 21. MOBILE WALLET CONTENT WITH BEACONS Enable Apple Wallet & Android Wallet Downloads and iBeacon Remarketing Notifications
  • 22. RICH MEDIA FOR MOBILE Engage users post-login with rich media campaigns built for mobile devices.
  • 23. MULTIPLE AD UNITS & SPONSORSHIPS Easily monetize every step of your Wi-Fi experience • Front page branding/sponsorship • Social media accounts with data • Fully customized landing pages • Custom thank you page • Custom redirect URL (microsites) • Coupon and contests (rich media) • Facebook share box • Facebook Like box • Email opt-ins • Automated email notifications • Sequenced email drip campaigns • Video takeover (forced or skip) • IAB mobile banner ad compliant • At location signage with QR/NFC • Interstitial ads • Custom integrations
  • 24. FULL ANALYTICS, KPIs AND REPORTING Get real-time and on-demand data about your customers.
  • 25. LARGE SCALE GATEWAY SOLUTIONS Offer Social Powered Wi-Fi to New and Pre-Existing Wi-Fi Setups
  • 27. BENEFITS • Build Email List • Increase Loyalty • Social Engagement • Wi-Fi Promotions • Wi-Fi Sponsorships • Ad Retargeting • Monetize Dwellers