This document discusses wifi branded opportunities through wifi sponsorships. It provides an overview of a digital marketing company that offers services like data collection, retargeting, and conversion. The company has a network of over 32 shopping centers and 15 office buildings in Australia where wifi sponsorships can reach thousands of monthly users. Wifi sponsorships allow a single brand to be shown when users sign up for free wifi. Users have the option to opt into the sponsoring brand and provide their phone number to be contacted. The document outlines the process and includes an example of how ads and opt-in questions can appear on the landing page users are redirected to after signing up for wifi. Case studies and contact details are also provided.

1. Wifi Branded Opportunities

2. About Us - Data Driven Direct Response
• 15+ years’ experience in
the digital and data
industry
• 60+ publisher Network
• Experts in performance
based marketing
• We combine technology
with experience to
deliver results!
• Experts in B2C
• Asia – SIN Office 15 staff -
DA
• B2B
INDUSTRY
LEADERS
TECHNOLOGY
STACK

3. Key Services
Collect Re-target Convert
Key Services

4. Why WIFI Sponsorships
We are currently seeing a lot of other verticals saturated with competitor brands,
On the WIFI Sponsorships only ONE brand will be shown as the consumer signs up for WIFI.
Now with the ability to also capture phone, the consumer has the option to opt into your brand without
incentives, competitons or freebies etc. If they show interest in your brand and tick the box only then will the
drop down for the phone will be shown. Noone else will be calling this phone no. ONLY Your Agents

5. Wi-Fi Sponsorships Locations
Over 32 Shopping Centres within Metro and non Metro areas
throughout Australia
Current consumers using the WIFI average 65,000 monthly
Over 15 Shopping Centres in Non Metro areas throughout
Australia
Current consumers using the WIFI average 20,000 monthly
Target Audience : Families, Looking for Value for Money
Target Audience : Corporate, Office Workers in CBD, Business Travellers
We now have the ability to target our Office – Corporate
consumers through WIFI working alongside AMP, Charter Halls
Commercial Buildings
Current consumers using the WIFI average 20,000 monthly

6. Wi-Fi Footprint

7. Wi-Fi Sponsorships – Charter Hall Lead Generation Capture
Opt-in question for
iSelect will be placed
here
When the user ticks the
box, phone number field
will appear
The user will be redirected to the Charter Hall welcome page, that
will showcase display ads
Example
Yes, please sign me up to
SPONSOR newsletter, then
go in the draw to win prizes
Yes, please sign me up to
SPONSOR newsletter, then go
in the draw to win prizes

8. Wi-Fi Sponsorships – Charter Hall Landing Page
Alongside the signup we also have the option to place your brand on the landing page they click through
from WIFI of which they can then click directly to your site to fill in there details.

9. How It Works
STEP 1:
Sign Up

10. Wi-Fi Sponsorships - Premium Lead
Generation
AUDIENCE DEMOGRAPHIC
Lead capture – Question
of choice placed here
• 18+ years only
• AU residents only
• Travelling for leisure or business out
of Sydney
• Survey participants can be seen as:
Online influencers that use social
media to communicate, share, and
influence their peers
SYD Airport wifi sponsorship

11. How It Works (SYD)
STEP 1:
Sign Up

12. Case Study/ Wi Fi Sponsorship

13. Thank you!
iCumulus Pty Ltd
Level 9, 131 York Street,
Sydney NSW 2000
Ph: 02 9285 8033 | +61 431 546 249
inkedin: https://www.linkedin.com/in/polinaevmenova
Email: polina@icumulus.com.au
www.icumulus.com.au