Overview of the year's communication plan and communication proposal for the following year for the South Africa destination, operated by TGK Tour Operator.
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Communication Plan for South Africa
1.
2. About TGK
TGK Tour Operator was founded in 2005 with a
commitment to providing unparalleled leisure tours
for both individuals and groups, placing a particular
emphasis on exploring nature and exotic destinations.
Our mission is to elevate our customers' experiences
beyond their expectations. We meticulously plan each
trip, ensuring optimal logistics and curating a
thoughtful selection of hotels and must-see activities
in every destination we operate.
As a proud member of the TGK Travel Group, a
stalwart in the Brazilian tourism market since 1991, we
bring a wealth of expertise to different segments.
Throughout our history, we have consistently
prioritized excellence, quality and professionalism in
delivering top-notch tourist services.
12. Communication Plan - 2015
• Training in three cities: São Paulo, Belo Horizonte and Campinas
• Exclusive South Africa brochure for events and trainings
• African themed cocktail or dinner party in September/2015
• Sales Campaign
• Famtrips with business partners
• Google Adwords
• Facebook and Instagram strategy
• Gifts - Amarula Bottle or South African Wine - to customers who purchase
South Africa trips with TGK
• Ads on Blogs and News Websites
• Ads on magazines (exclusive or shared with another destinations)
• Development of Editorials for surf magazine
• Table display for events and trainings
