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MODELS OF
COMMUNICATION
Oral Communication in Context
Lesson 3
R A N E L I
L I N E A R
NRATCASOITLAN
TRANSACTIONAL
RETNICAVETI
INTERACTIVE
SIRATTOEL
ARISTOTLE
NONSAHN-REVAEW
SHANNON-WEAVER
MMSHCRA
SCHRAMM
Linear Communication
-The linear communication
model explains the process of one-
way communication, whereby a
sender transmits a message and a
receiver absorbs it.
Aristotle’s Model of Communication
-The first and earliest linear model is
that of Aristotle, who was a teacher of
Rhetoric and even put up an academy to
produce good speakers.
Aristotle’s Model of Communication
Transactional Model of
Communication
- The transactional model of communication
is a two-way process that acknowledges
the active participation of both the sender
and receiver in constructing meaning.
Shannon-Weaver Model of
Communication
Shannon-Weaver Model of
Communication
- A communication model that involves six elements: a source, a
transmitter, a channel, a receiver, a destination, and noise. The
source is the person or entity that has a message to communicate.
- The second model is that of Claude Shannon and Warren Weaver
(1948) which gave us the concept of “NOISE”. This is often called
Telephone Model because it is based on the experience of having the
message interfered with by “noise” from the telephone switchboard
back in 1940s.
Interactive Model of Communication
- The interactive or interaction model of
communication describes communication as a
process in which participants alternate positions as
sender and receiver and generate meaning by
sending messages and receiving feedback within
physical and psychological contexts (Schramm,
1997).
Schramm’s Model of Communication
Schramm’s Model of Communication
- Schramm's model of communication includes
a feedback loop and the processes of
encoding, decoding, and interpretation. The
success of communication also depends on
the fields of experience of the participants.
What is Field of Experience?
- Field of Experience are the things that
influences the understanding and
interpretation of message like culture, social
background, beliefs, experiences, values
and rules.

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MODELS COMMUNICATIOn.pptx

  • 2. R A N E L I L I N E A R
  • 8. Linear Communication -The linear communication model explains the process of one- way communication, whereby a sender transmits a message and a receiver absorbs it.
  • 9.
  • 10. Aristotle’s Model of Communication
  • 11. -The first and earliest linear model is that of Aristotle, who was a teacher of Rhetoric and even put up an academy to produce good speakers. Aristotle’s Model of Communication
  • 12. Transactional Model of Communication - The transactional model of communication is a two-way process that acknowledges the active participation of both the sender and receiver in constructing meaning.
  • 13.
  • 14.
  • 16. Shannon-Weaver Model of Communication - A communication model that involves six elements: a source, a transmitter, a channel, a receiver, a destination, and noise. The source is the person or entity that has a message to communicate. - The second model is that of Claude Shannon and Warren Weaver (1948) which gave us the concept of “NOISE”. This is often called Telephone Model because it is based on the experience of having the message interfered with by “noise” from the telephone switchboard back in 1940s.
  • 17. Interactive Model of Communication - The interactive or interaction model of communication describes communication as a process in which participants alternate positions as sender and receiver and generate meaning by sending messages and receiving feedback within physical and psychological contexts (Schramm, 1997).
  • 18.
  • 19. Schramm’s Model of Communication
  • 20. Schramm’s Model of Communication - Schramm's model of communication includes a feedback loop and the processes of encoding, decoding, and interpretation. The success of communication also depends on the fields of experience of the participants.
  • 21. What is Field of Experience? - Field of Experience are the things that influences the understanding and interpretation of message like culture, social background, beliefs, experiences, values and rules.