The document summarizes the key differences between high context and low context cultures. High context cultures are more relation-centered, focus on group process over goals, have centralized social structures, use non-verbal cues, and have implicit and indirect communication. Low context cultures are more task-centered, focus on goals, have decentralized social structures, rely more on verbal communication, and have more explicit and direct communication. The document provides examples of countries that demonstrate high and low context cultural characteristics.

1. Are you aware of the big
difference?

2. ANADOLU UNIVERSITY
Ceyda Kaya Sezin Sap
Göker Harmanlı

3. High Context Low Context

4. High Context Low Context
• Contents
• Association
• Relation-centered Task –centered
Attention to group process Attention to the goal
Social structure-centralized Social structure-decentralized
Interaction
Non-verbal Verbal
Implicit Explicit
Indirect Direct

5. High Context Low Context
Association
Relation centered Task centered

6. High Context Low Context
Association
Attention to group process Attention to goal

7. High Context Low Context
Association
Social structure - centeralized Social structure-decenteralized

8. High Context Low Context
Interaction
Nonverbal Verbal

9. High Context Low Context
Interaction
Implicit Explicit

10. High Context Low Context
Interaction
Indirect Direct

11. High Context Low Context
Countries
Japan U.S.A.
China German
Korea Scandinavian
Arabic Countries North America
Latin America Swiss
France England

12. High Context Low Context
Conclusion
In conclusion, Association and interaction are the key differences
between Low and High Context Culture !

13. High context
culture
Are you aware of the big
difference?
Low context culture