The document discusses various aspects of communication including: 1) Communication is the transfer of information from a sender to a receiver who understands it. Noise can obstruct communication while feedback facilitates it. 2) The ultimate purposes of communication are to establish goals, develop plans, organize resources, select and develop members, lead and motivate people, and control performance. 3) The communication process involves a sender encoding a message, transmitting it, potential noise, a receiver decoding and understanding the message, and providing feedback.

1. Communication Communication : The transfer of information from a sender to a receiver, with the information being understood by the receiver. Noise: Obstructs or interferes with communication. Feedback: Facilitates communication.

7. Communication Flow Horizonta l Diagonal Upward Downward Downward Communication flows from people at higher levels to those at lower levels in the organizational hierarchy.