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HOW TO: 
COMMUNICATE LIKE A 
TRANSFORMATIONAL LEADER 
Colin Allison
What do 
they 
have in 
common?
All Are 
Transform-ational 
Leaders
TRANSFORMATIONAL 
LEADERSHIP 
IS…
Empowering 
Inspiring & 
Motivating Others to 
achieve MORE
Burns' 4 points of Transformational 
Leadership 
 Intellectual Stimulation – Transformational leaders encourage 
creativity. 
 Individualized Consideration – Transformational leadership also 
involves offering support and encouragement to individual followers. 
 Inspirational Motivation – Transformational leaders have a clear 
vision that they are able to articulate to followers. 
 Idealized Influence – The transformational leader serve as a role 
model for followers. Because followers trust and respect the leader, 
they emulate this individual and internalize his or her ideals.
employees with higher levels of 
self-efficacy will perform 10% better 
employee self-efficacy is 34% 
higher with increased levels of 
motivating language 
Self 
Efficacy 
Performance 
Motivatin 
g 
Language
Motivating 
Language 
Create 
Meaning 
Give 
Direction 
Express 
Humanity
Create Meaning- Use communication that demonstrates 
the values and norms of the organization. 
Give Direction- Reduce uncertainty & provide clarification 
Express Humanity- Give praise & admit faults
Create Meaning Give Direction Express Humanity 
Relationship 
between work 
and individual 
goals 
Employee 
understanding of 
work 
Trust develops, 
self worth grows 
Work as a tool to 
attain goals 
Work in 
response to 
understanding 
Work as process 
of living 
Motivation
Use Don’t use 
Words above mean for 
Transformational Leadership 
• Encourage 
• Fun 
• Future 
• Effort 
• Expected 
• Order 
• Plan 
• Listen 
• Teammates 
• Results 
• Brainstorm 
Words below mean for 
Transformational Leadership 
• Don’t 
• Schedule 
• Tell 
• Time 
• Focused 
• Performance 
• More 
• Employee
Transformational Leaders Understand 
their followers & 
Communicate to emphasize 
Teamwork, Support, & 
Creativity
Resources: 
 Bass, B., & Riggio, R. (2008). Transformational leadership 
 de Vries, R. E., & Bakker-Pieper, A. (2009). Leadership=communication? 
 Hargis, M. B., Watt, J. D., & Piotrowski, C. (2011). Developing Leaders: 
Examining the Role of Transactional and Transformational Leadership 
Across Contexts Business 
 Legacee. (2014). List of transformational leaders. 
 Mayfield, J., & Mayfield, M. (2012). The relationship between leader 
motivating language and self efficacy 
 Mayfield, J., Mayfield, M., & Kopf, J. (1995). Motivating Language: 
Exploring Theory with Scale Development 
 Neufeld, D., Wan, Z., & Fang, Y. (2008). Remote leadership, communication 
effectiveness and leader performance

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Communicate Like a Transformational Leader

  • 1. HOW TO: COMMUNICATE LIKE A TRANSFORMATIONAL LEADER Colin Allison
  • 2. What do they have in common?
  • 5. Empowering Inspiring & Motivating Others to achieve MORE
  • 6. Burns' 4 points of Transformational Leadership  Intellectual Stimulation – Transformational leaders encourage creativity.  Individualized Consideration – Transformational leadership also involves offering support and encouragement to individual followers.  Inspirational Motivation – Transformational leaders have a clear vision that they are able to articulate to followers.  Idealized Influence – The transformational leader serve as a role model for followers. Because followers trust and respect the leader, they emulate this individual and internalize his or her ideals.
  • 7. employees with higher levels of self-efficacy will perform 10% better employee self-efficacy is 34% higher with increased levels of motivating language Self Efficacy Performance Motivatin g Language
  • 8. Motivating Language Create Meaning Give Direction Express Humanity
  • 9. Create Meaning- Use communication that demonstrates the values and norms of the organization. Give Direction- Reduce uncertainty & provide clarification Express Humanity- Give praise & admit faults
  • 10. Create Meaning Give Direction Express Humanity Relationship between work and individual goals Employee understanding of work Trust develops, self worth grows Work as a tool to attain goals Work in response to understanding Work as process of living Motivation
  • 11. Use Don’t use Words above mean for Transformational Leadership • Encourage • Fun • Future • Effort • Expected • Order • Plan • Listen • Teammates • Results • Brainstorm Words below mean for Transformational Leadership • Don’t • Schedule • Tell • Time • Focused • Performance • More • Employee
  • 12. Transformational Leaders Understand their followers & Communicate to emphasize Teamwork, Support, & Creativity
  • 13. Resources:  Bass, B., & Riggio, R. (2008). Transformational leadership  de Vries, R. E., & Bakker-Pieper, A. (2009). Leadership=communication?  Hargis, M. B., Watt, J. D., & Piotrowski, C. (2011). Developing Leaders: Examining the Role of Transactional and Transformational Leadership Across Contexts Business  Legacee. (2014). List of transformational leaders.  Mayfield, J., & Mayfield, M. (2012). The relationship between leader motivating language and self efficacy  Mayfield, J., Mayfield, M., & Kopf, J. (1995). Motivating Language: Exploring Theory with Scale Development  Neufeld, D., Wan, Z., & Fang, Y. (2008). Remote leadership, communication effectiveness and leader performance