This document discusses the importance of managing employee commitment and loyalty for organizations. It notes that commitment has declined in recent years for several reasons, including corporate actions like layoffs, changes in societal values around work-life balance, and jobs not meeting employee expectations. Without commitment, organizations face problems like increased absenteeism and turnover. The document also differentiates between different types of commitment that can be felt, such as commitment to one's organization, career, or job. It suggests that restoring commitment depends on which type is deficient and proposes strategies to increase different forms of commitment through practices like career development, improving job design, and reducing work-life conflict.