An attitude is a tendency to feel and behave positively or negatively towards someone or something. Attitudes have three components - emotional, informational, and behavioral. Attitudes are difficult to change due to escalation of commitment and insufficient information. However, providing new information, fear appeals, resolving attitude-behavior inconsistencies, and social influence can change attitudes. In organizations, important attitudes are job satisfaction and organizational commitment. Job satisfaction results from an employee's positive appraisal of their job and influences performance, turnover, and absenteeism. Organizational commitment reflects loyalty and involves affective, continuance, and normative commitments. Enhancing job satisfaction and organizational commitment benefits employers.