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ATTITUDE


WHAT IS ATTITUDE?
 An attitude can be defined as a persistent tendency to feel and behave in a particular way toward
  some object.

CHARACTERISTICS OF ATTITUDES
 They tend to persist unless something is done to change them.
 Attitudes can fall anywhere along a continuum from very favourable to very unfavourable.
 Attitudes are directed toward some object about which a person has feelings and beliefs.

COMPONENTS OF ATTITUDE
 Emotional: It involves the person’s feelings or affect- positive, neutral or negative.
 Informational: It consists of the beliefs and information the individual has about the object.
 Behavioural: It consists of a person’s tendencies to behave in a particular way toward an object.


BARRIERS TO CHANGING ATTITUDE
 Escalation of Commitment
 Insufficient Information

HOW TO CHANGE ATTITUDE
 Providing new information
 Use of fear
 Resolving discrepancies between attitude and behaviour
 Influence of friends and peers
 The co-opting approach

ATTITUDES RELATED TO ORGANISATIONS
 Job Satisfaction
 Organisational Commitment

JOB SATISFACTION
 It is a pleasurable or positive emotional state resulting from the appraisal of one’s job or job
  experience
 Job satisfaction is a result of employees’ perception of how well their job provides those things
  that are viewed as important.




DETERMINANTS OF JOB SATISFACTION
 The work itself
 Pay



                                                                                                 1
 Promotion Opportunities
 Supervision
 Coworkers

OUTCOMES OF JOB SATISFACTION
 Satisfaction and Performance
 Satisfaction and Turnover
 Satisfaction and Absenteeism

WAYS TO ENHANCE SATISFACTION
 Make job more fun
 Have fair pay, benefits and promotion opportunities
 Match people with jobs that fit their interests and skills
 Design jobs to make them exciting and satisfying

ORGANISATIONAL COMMITMENT
 This is an attitude reflecting employees’ loyalty to their organisation.

COMPONENTS OF ORGANISATIONAL COMMITMENT
 Affective Commitment: Involves the employee’s emotional attachment to, identification with,
  and involvement with the organisation
 Continuance commitment: Involves commitment based on the costs that the employee
  associates with leaving the organisation
 Normative Commitment: Involves employees’ feelings of obligation to stay with the
  organisation because they should; it is the right things to do

GUIDELINES TO ENHANCE ORGANISATIONAL COMMITMENT
 Commit to people-first values
 Clarify and communicate your mission
 Guarantee organisational justice
 Create a sense of community
 Support employee development




                                                                                            2

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Attitude

  • 1. ATTITUDE WHAT IS ATTITUDE?  An attitude can be defined as a persistent tendency to feel and behave in a particular way toward some object. CHARACTERISTICS OF ATTITUDES  They tend to persist unless something is done to change them.  Attitudes can fall anywhere along a continuum from very favourable to very unfavourable.  Attitudes are directed toward some object about which a person has feelings and beliefs. COMPONENTS OF ATTITUDE  Emotional: It involves the person’s feelings or affect- positive, neutral or negative.  Informational: It consists of the beliefs and information the individual has about the object.  Behavioural: It consists of a person’s tendencies to behave in a particular way toward an object. BARRIERS TO CHANGING ATTITUDE  Escalation of Commitment  Insufficient Information HOW TO CHANGE ATTITUDE  Providing new information  Use of fear  Resolving discrepancies between attitude and behaviour  Influence of friends and peers  The co-opting approach ATTITUDES RELATED TO ORGANISATIONS  Job Satisfaction  Organisational Commitment JOB SATISFACTION  It is a pleasurable or positive emotional state resulting from the appraisal of one’s job or job experience  Job satisfaction is a result of employees’ perception of how well their job provides those things that are viewed as important. DETERMINANTS OF JOB SATISFACTION  The work itself  Pay 1
  • 2.  Promotion Opportunities  Supervision  Coworkers OUTCOMES OF JOB SATISFACTION  Satisfaction and Performance  Satisfaction and Turnover  Satisfaction and Absenteeism WAYS TO ENHANCE SATISFACTION  Make job more fun  Have fair pay, benefits and promotion opportunities  Match people with jobs that fit their interests and skills  Design jobs to make them exciting and satisfying ORGANISATIONAL COMMITMENT  This is an attitude reflecting employees’ loyalty to their organisation. COMPONENTS OF ORGANISATIONAL COMMITMENT  Affective Commitment: Involves the employee’s emotional attachment to, identification with, and involvement with the organisation  Continuance commitment: Involves commitment based on the costs that the employee associates with leaving the organisation  Normative Commitment: Involves employees’ feelings of obligation to stay with the organisation because they should; it is the right things to do GUIDELINES TO ENHANCE ORGANISATIONAL COMMITMENT  Commit to people-first values  Clarify and communicate your mission  Guarantee organisational justice  Create a sense of community  Support employee development 2