The document provides guidelines for creating and delivering effective commercial presentations, emphasizing the importance of understanding both the presenter's and audience's goals. It outlines two types of presentations: independently viewed and speaker-led, and discusses critical elements like storytelling and engagement. Best practices for preparation, setup, and delivery are also highlighted to enhance presentation skills and maintain audience interest.

1. Commercial Presentation Basics
» Introduction
» Creating an effective Commercial Presentation
» Delivering an effective Commercial Presentation

2. Introduction

3. Introduction
» What is a Commercial Presentation?
» What's its Goal?
» What types are there?
» How do I evaluate mine?

4. ct, accolade, adjudication, appearance, arrangement,
ward, bestowal, coming out, conferral, debut,
delivering, delivery, demonstration, display, dog and
pony show, donation, exhibition, exposition, giving,
ntroduction, investiture, knockdown, launch, launching
offering, overture, pitch, present, production, proposal,
proposition, rendition, representation, sales pitch, show
taging, submission, actualization, advent, appearing,
rrival, presentation , screen, semblance, shape, stamp,
What is a
Commercial Presentation?

5. What’s our
presentation's
goal?
Teaching people
about our offering
and making them
favorably disposed
towards it

6. What type of
presentations
exist?

7. There are only
2 types:
1. Independently viewed
2. Presented by a speaker

8. Independently Viewed

9. Video clip Website
Etc…
Brochure

10. Remember:
» Include all the critical information,
and nothing more
» Your audience expects to get value too
» You are at the mercy of your viewer’s
attention span

11. Presented by a
Speaker

12. Lecture Seminar
Etc…
Pitch

13. Remember:
Your presentation is your backdrop:
» Its objective is not to repeat what you’re
saying, but rather to emphasize, clarify,
and expand on it
» The more you engage with your audience, the
more they will engage with you

14. How do you evaluate
your presentation?

15. Are you leaving people
interested and excited
about your offering?

16. Can you do it faster?

17. Remember:
Presenting succinctly establishes
professionalism and shows you appreciate your
audience’s time

18. Creating an effective
presentation

19. Creating an effective presentation
» What's your goal?
» What's your audience's goal?
» What's your story?
» Is it interesting?

20. What’s your presentation’s goal?

21. » Tout your products
and services
» Make a good impression
on potential clients
» Build a relationship…

22. What’s your
audience’s goal?

23. Expand their knowledge Evaluate you & your offering
Etc…
Solve a problem

24. Remember:
The best way your presentation can fulfill your
goal is by ensuring your audience’s
expectations are met:
» Shows you’re attentive to their needs
» Alludes to your great customer service
» Demonstrates your forethought

25. What’s your
story?

26. Remember:
People rarely remember facts, figures and
features, but a good story will remain with
them for a long time
Use your story to weave together your goals
and your audiences

27. What is this
ad selling?
It’s selling sex appeal:
“Our cigarettes make
you irresistible to
women”

28. What is this
ad selling?
Instead of selling
vacuum cleaners
it’s telling a story
about “A happier
Christmas”

29. What’s my story?

30. My goal is to sell
my website and
online marketing
services
Your goal is to
learn how to
create better
presentations
This presentation
IS my story – it
brings us together

31. How to keep your
presentation
interesting

32. 1 idea
per slide

33. Communicate visually

34. Less is More

35. Big is
Beautiful

36. Include media

37. Any more ideas?

38. Ask questions

39. Plan activities

40. Delivering an effective
presentation

41. Delivering an effective presentation
» Preparation
» Setup
» Delivery

42. Preparation

43. Practice makes Perfect

44. Master
your
timing

45. Get feedback

46. Setup

47. Anxious?

48. Coming early,
setting up,
testing the equipment,
and doing a final run,
always help me…

49. Stay Cool

50. Delivery

51. Maintain
eye contact

52. Gesture

53. Use a remote control

54. Ask questions,
and leave time for
questions from the
audience

55. Conclusion

56. Conclusion
Introduction:
» Presentation goals, types and evaluation
Creating presentations:
» Understanding how stakeholder goals relate to
storytelling and maintaining interest
Delivering presentations:
» Practicing realistically timed scenarios is critical for
developing presentation confidence

57. What next?

58. Time to practice
Based on what you learned here create a
short Commercial Presentation pitching
your favorite food
» Keep it under 12 slides
» Use no more than one font and color for
texts and labels
» Target your presentation at executives

59. Thanks!
I’m always happy to hear feedback,
questions, suggestions, anything…
Reach me at mi@vimi.co
or skype: mikedarnell