We all know that samples, free tasters and campaign donations are cases where our urge to reciprocate is being leveraged for someone’s benefit, but how can we optimize our ROI on commercial giving?

1. GIVERS GAIN
3 TIPS FOR OPTIMIZING
RECIPROCATION

2. Reciprocation
is a natural
human
tendency.
It surfaces
before we’re
2 years old.

3. When we get something
we WANT to reciprocate

4. ★ Samples
★ Free tasters
★ Campaign donations
...All examples of cases
where our urge to
reciprocate is being
leveraged for someone’s
benefit...

5. HOW
POWERFUL
IS IT?

6. One study
found shoppers
were
42%
likelier to
purchase when
given a free
chocolate upon
entry

7. So now that we’ve established
GIVERS DO GAIN
the question is
HOW CAN WE
OPTIMIZE OUR
GIVING ROI?

8. SCIENCE TO
THE RESCUE!

9. There are 3keys to
optimizing reciprocation

10. 1. MEANINGFUL
For giving to be impactful
it must be perceived as
being meaningful by the
recipient.

11. MEANINGFUL ≠ EXPENSIVE

12. Which cookie is more meaningful?

13. 2. UNEXPECTED
Pleasant surprises are
powerful multipliers of the
will to reciprocate.

14. In one study of the likelihood a waitress
would receive a tip the odds were
boosted as follows:
● Gave 1 chocolate: +3%
● Gave 2 chocolates: +14%
● Gave 1 chocolate,
then returned with 2nd
chocolate: +21%

15. THAT’S A
50% INCREASE IN ROI
DUE TO THE SURPRISE...

16. 3. PERSONALIZED
A personalized “give”
combines the previous
concepts and furthermore
signifies to the recipient
they’re special to us

17. 3. PERSONALIZED
A personalized gift
combines the previous
concepts and additionally
shows the recipient
they’re special to us

18. The Share a Coke campaign
boosted young adult sales by
7% & made summer 2011
Coke’s BIGGEST HIT EVER

19. Learn more
Check out Robert Cialdini
on Youtube & read his book
“Influence: The Psychology
of Persuasion”
Cialdini is Professor of Psychology &
Marketing at Arizona State University & was a
visiting professor of marketing, business &
psychology at Stanford University.

20. COMPANY INTRODUCTION

21. DATA driven
& behavioral
DESIGN
FOR YOU
Vimi leverages the Nobel prize winning research of
psychologists & behavioral economists such as
Daniel Kahneman, Richard Thaler, Patricia Devine,
Robert Cialdini, Nir Eyal, & others, to give our
clients the edge they need to WIN.
STANDING ON THE SHOULDERS OF GIANTS

22. GREAT EXPERIENCES START
WITH REAL USERS
We’re firm believers in user testing designs
to ensure their appeal & utility for
consumers.
Starting with the earliest wireframes we
test every deliverable with real users to
ensure you’re getting screens your
customers will understand, use, enjoy &
share.

23. Vimi.co is a limited company registered in
Thailand in 2010 & jointly owned by
directors Virode Imtarnasan & Mike
Darnell. We are partnered with Smartsoft
Asia.
Our clients include:

24. Helps brands inform and
educate their audiences with
animations and web
optimized video.
Helps brands communicate
effectively with copywriting
optimized for readability on
mobile and web platforms.
Generates sales leads and
online marketing strategies
for companies.
In order to provide complete digital solutions,
we’ve established 3 sub-brands specializing in
services complementing our app & web design
offering:
● Vimivideo.com - Animation production
● Copywrite.asia - Copywriting
● DeMedia - SEM management

25. Our Values
Trust
We deliver on our
promises, speak our
mind, & own our
mistakes.
Simplicity
Life should be easy.
People deserve
practical, efficient
& scalable solutions for
everyday use.
Harmony
Life is a balancing act.
For global success we
must embrace cultural
diversity.
Fun
We love what we do.
Enjoying our work &
turning clients into
friends is something
we care about deeply.

26. Select Projects

27. 272
7
TOPS ECOMMERCE APPS
& CORPORATE WEBSITES
Design and Development of the
Tops Supermarket apps on both iOS
and Android. The apps connect to
Tops’ legacy systems.
Design and Development of four
corporate websites for Tops, Tops
Daily, Central Food Retail and
Superkoom

28. SIAM COMMERCIAL BANK
Interface design projects for SCB

29. 292
9
SCG SMART-HOME APPS IOS / ANDROID,
DESIGNER REFERENCE PORTAL
Design and Development of
smart-home apps, and
numerous other projects for
Siam Cement Group (Fortune
1,000).

30. RABBIT CARDS AND REWARDS
Multiple projects for the Rabbit card
offered by Bangkok’s Mass Transit
System (the BTS skytrain):
● Rewards program
● Corporate website

31. 313
1
BRAND WEBSITE
HEINZ THAILAND
Design and development of
brand website

32. REACH US AT:
ask@vimi.co
+66-9-1003-7545
THANK YOU!