Cable TV delivers signals from a head end station to subscribers' homes through a distribution system of cables. It offers locally originated programming as well as content from broadcast stations, networks, and pay services. Revenue comes from subscription fees, local advertising, and carriage/access fees. Satellite TV transmits content via satellites and receivers. Subscribers pay monthly fees to access encrypted national programming. Internet video includes both professionally produced content from media companies and user-generated amateur videos. It generates revenue through subscription fees, merchandise, advertising, and various combinations of monetization strategies.

1. tim_Aisyah

2. tim_Aisyah
Organization of Cable + Satellite + Internet TV
Cable TV
Structure
Head End
- antenna
- receive signal , then sent to
subscriber's home
Distribution System
- deliver signal to subscriber
- can be buried / hang on
telephone cables
- trunk ( manin cable ) has several
feeders
- special amplifiers to boost the
strength of signal
House Drop
- cable that connect feeder cable
to subscriber's TV set
- one-way drop = from head end to
house
-two-way drop = head end >
house > head end
Program +
Finance
local cable operators
#basic source of prog :-
1- local origination
2- local broadcast tv
station
3- superstation
4- special cable network
5- pay services
6- pay-per-view
7- Video-on-Demand
#Income :-
a) subscription fee
b) local advertising
national cable
operators
#major sources :-
1- original production
2- movies
3- syndicated prog
#main revenue source :-
a) advertising
b) carriage fees
c) subscription fees
Satellite
Structure
- Element :-
1) content providers
2) Broadcast center
3) Geosynchronous
communication
satellites
4) small satellite
receiving dish
5) satellite receiver
- Encrypt =
scrambled so only
those with a proper
decorder can view
them
Program +
Finance
- focus only to
national
- revenue source
= monthly
subscription fee
Internet Video
Structure
Professionally
produced content
1- commercial media
companies
2- content aggregators
that make available
video content from a
number of sources
3- PR , marketing ,
advertising firm
4- sell product
companies
5- political figures
6- service organization
7- Goverment
agencies
Amateur produced
content
- repurposed (birthday
party )
- bite-size ent :-
a) short clip
b) more than 5 min
- why it is popular?
1) nosy
2) lots of free time
3) want our 15 min of
fame
- upload on Youtube
Finance
a) subscription fees
b) merchandise
c) advertise
d) combine all
above