- The document discusses the color scheme choices for a lifestyle magazine. - Pastel and neutral colors were chosen as they appeal to both men and women, who are the primary and secondary target audiences. - Gender-specific colors were also used to create a strong connection with the primary female audience. - Black and white were included to convey professionalism and calmness. Colors will be used boldly to catch readers' attention on shelves.

1. Colour Scheme
Ideas
-Why I made my decisions?
Sofia Howarth

2. Why?
All these pastel and neutral colours go well together
and look very appealing, modern and stylish. The
majority of the colour tend to be associated more
with women, which was my main as they are primary
target audience, However half of the colours can also
be associated with males, which symbolises my
second target audience of males. However caters less
for them as they are secondary. This is because the
minority of these colours aren’t specifically gender
orientated meaning can appeal/symbolise both
genders.
As my magazine is regional It was essential for me to find colours
that appeal to a big audience of people. In addition to this I used
gender specific colours to a certain extent so that my primary
target audience knew I was aiming at them in particular. Creating a
strong connection/link with them from the start implying they will
feel important and superior when it comes to my product. I
decided that I would use lots of different colours along side the
colours black and white to enforce a sense of professionalism,
calming, class yet still appeal to audience. In order to catch the
attention of readers I will use colours in a bold and dominant way
so that my features will be seen from a far whilst on a shelf with
other lifestyles magazines. Also I have noticed I am the only
lifestyle magazine that uses such unique, pastel and modern
colours within their colour scheme. This should an effective way to
stand out from opposition as my magazine will automatically look
different to others currently on the market.

3. Colour scheme two- why?
I decided to have a second colour scheme which I will relay on to
make information stand out, such as important and ritual text
what I desperately want my audience to take notice of. All these
colours fit within pastel colour styles as I like how modern and
soft they look. However I might have to increase brightness of
colours so that it features are more bold and visible to audience,
without interference from other colours used in the magazine.
All of these colours are seen as primary colours and aren’t
specifically gender orientated meaning can appeal/symbolise
both genders.
I chose to incorporate a variety of colours into my
magazines as lifestyles magazine consists of many
different genres, article types and aspects.
Therefore I wanted enough colours in my palette
to symbolize each and every aspect individually to
show importance and relevance to topics. Also by
using a mixture of different colours I have allowed
myself to show a larger scape to work with, which
will benefit my final magazine style.