The document discusses font, color scheme, and house style choices for a magazine. It describes selecting a variety of fonts that are clear but fit the magazine's style. The color scheme evolved from neutral to bolder colors like purple and blue to attract attention without being garish. The house style aims to be edgy yet incorporate color in a way that represents the indie pop genre and strengthens the magazine's brand identity.

1. Fonts, colour
scheme,
house style

2. I created a list of all the fonts I
need to include throughout my
magazine. I chose a selection,
some of the fonts listed are the
same but a different variety,
whereas others are completely
different from one another. It
is important that I have good
and clear fonts as I want the
text to be visible to the reader,
yet also fit in with the style of
the magazine.

3. Colour scheme
The colour scheme I selected has changed a lot
over time I went from thinking about going with a
nude and neutral colour scheme to using much
bolder colours such as purple, bright blue etc. I
chose to go with the colours that I chose because
they are not too garish but also not dull and will be
able to grab the target audience’s attention. As
my magazine is not just a pop magazine, but an
Indie pop magazine the style is much more
understated and edgy so I chose to avoid bright
colours such as pink or neon colours. The colour
scheme is an important factor because it can be
visibly appealing to the audience. The colours
must all go together and match, so that they don’t
clash and aren’t too obnoxious.
Current colour
scheme
Original
colour
scheme

4. House style
House style is the overall layout and look of the
product. As I am creating an Indie pop
magazine the house style will be quite edgy,
but I still want to incorporate colour. I want the
house style to be a good representation of the
magazine’s genre and style. The house style
can make or break a strong brand identity, the
house style can either draw people’s attention
or make them not acknowledge the magazine,
of course I would like to gain attention and
have the magazine appeal to the target
audience.