The document discusses ways to attract and address the target audience of a music magazine. It uses direct address in photos and language to draw the audience in. Persuasive techniques like rhetorical questions and alliteration are also employed. The front cover acknowledges the audience directly through images and copy in a conversational tone. Contrasting colors and superlatives make key elements eye-catching. Repetition of words like "backstage" persuades readers this is the preferred choice over competitors. Featuring artists of similar age as the audience helps them relate and want to emulate the stars. Including a website address appeals to the internet-savvy target demographic.