The document discusses color choices for a band's music video, website, and album packaging. It examines how different colors represent different themes like youth, energy, and passion. The band wants to incorporate the colors blue, red, and yellow to represent each band member. Research shows that bright colors appeal to younger audiences and that different genders prefer certain colors - females prefer blue and purple while males prefer blue and green. Examples of other artists' album packaging are analyzed to see how they use colors like red, black, and blue to represent themes and complement their branding.

1. Colour choice for Band
By Debo Awobayiku

2. Intro
 Colour theme is very important to the main product
because it sets the tone and theme for our groups’
music video. Equally setting complementary theme with
our website and digipak will help the viewer recognise
an established theme and a strong link between each
design. In order to represent youth, energy and passion
correctly in our product I decided to research similar
artists who aimed for theme as well as different male
bands to see what they have produced in their albums.
 We primarily decided that we will incorporate the colours
Blue for Logan, Red for Kendall and Yellow for Iyaz for
each member possibly on a white background but
decided to explore colour representation.

3. Bright colours
Colours are a significant part of indication for a brand and
can have a major impact in how the band’s brand is viewed
by society. It goes without saying that our theme for the
band will incorporate mainly bright colours because they
represent life and youth and fashion, it also suggests the
type of culture one is from and what they like.
Red indicates charisma, power, courage and passion
Black indicates power, mystery, elegance and sophistication
Yellow indicates Optimism, Beauty, and Energy
Green indicates life, protection, nature and ambition
Blue indicates, security, stability, trust, confidence and
courage

4. Colours preference by gender
Colour preference, in regards to the viewer’s gender has
been researched by professionals yielding interesting
results. Female’s favourite colour in the data gathered
shows that around 35% of females prefer blue and 23%
like purple.
However the males recorded have a stronger interest in
blue as 57% say it is their favourite colour whilst the 2nd
favourite colour among the males, Green at 14%.
There is also strong evidence which suggests that females
prefer soft style colours while males prefer strong
saturated colours with no tint. As our band is made up of
boys and our audience will towards the opposite gender, I
recommend that our group uses soft colours to accurately
capture our target audience.

5. Existing products comparisons
 To get an accurate understanding of the uses of colour in
musical products and band brands I decided to research
some similar artists to see what they produced for their
digipak colours and to see whether or not they
complemented their website.

6. Red
 In this album cover we can see that the various
members of the wanted are split into 5 different tiles
which capture a close up of their faces while a group
photo would fail to do so because it’d have to fit them all
in the image. Additionally the red complements the
various close up’s as it illustrates their charisma and
charm.

7. Black
 In this digipak for Jessie J we can see that
her digipak uses dark colours contrasting
with a white background which suggests
purity to advertise her album. While
viewers may think it is rather basic it sends
a powerful message contrasting innocence
with mystery and elegance.
 This is complements her website which acts
as a powerful contrast to the Jessie J’s
website because it instead uses the black
as a background rather than using black as
the font.

8. Blue
 The use of blue in Lana Del Rey’s album digipak signifies
clarity and beauty of life. This is aided by title “born to
die” which suggests she’s come to terms of her purpose
in life.