Color psychology is the study of how colors impact human behavior. Different colors have different meanings and psychological effects that vary across cultures. Blue represents calmness and trust, green represents health and growth, and purple represents luxury and power. Warm colors like red, pink, and orange convey passion and energy while cool colors like blue and green feel calming. Color can influence the perception of space - light colors make a room feel more spacious while dark colors make it feel smaller and more intimate. Warm colors feel heavier and advance while cool colors feel lighter and recede. Movement in a space can be created through color, texture, lines, and repetition.

1. COLOR PSYCHOLOGY
DESIGN FOUNDATION
B. SESHU BABU
DIDNOV21

2. INTRODUCTION
COLOR
PSYCHOLOGY
BLUE
CALM
PEACE
TRUST
GREEN
HEALTH
GROWTH
GENEROSITY
PURPLE
LUXURY
POWER
CREATIVITY
RED PINK ORANGE YELLOW
GREY BROWN BLACK WHITE
PASSION
ENERGY
CONFIDENCE
LOVE
KIDNESS
INNOCENT
SUCCESS
ENTHUSIASM
WARMTH
HOPE
JOY
POSITIVITY
AUTHORITY
DIGNITY
KNOWLEDGE
STRENGTH
SECURITY
NATURE
MYSTERY
POWER
FORMALITY
PURITY
SAFETY
GOODNESS
Color psychology is the study of
how certain colors
impact human behavior. Different
colors have different
meanings, connotations, and
psychological effects that
vary across different cultures. Along
with cultural
differences, color psychology is
largely impacted by
personal preference.

3. CONTENT
COLOR HAS DIMENSION
COLOR HAS WEIGHT
COLOR HAS MOVEMENT
COLOR HAS TEMPRATURE
WARM COLORS
COOL COLORS

4. COLOR HAS DIMENSION
color has dimension, that makes an
object appear larger
and smaller. light colored object will be
seen than darked
objects. cool colors show the illusion of
distance. warm
color seem to make the advance feel.
room can be made
look shorter by using warn colors

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using the light colors is the best method
to create the feeling of spaciousness in
the environment which will reflect the
natural light and make the room look
larger to the eyes
compact the
space
when the idea is to make room smaller or
compact using the stronger color on the
surface, will the make the surface absorb
the natural light which will
make room smaller

6. lower the ceiling
lowering the ceiling can make
the room look more
welcoming and than painting
it with the dark color or
leaving the material texture
visible, it will give the
impression that ceiling is
lower
Make the space wider
painting wall and ceiling with the
same color and leaving the side
walls with light colors will make the
room look wider and more
spacious.

7. COLOR HAS WEIGHT
warn color advance into the foreground and tend to weigh more than cool colors, which
recede into the background. Red is considered the heaviest color and yellow the lightest

8. Tall rooms
when the ceiling is either sheathed with
wood or painted darker color than the
walls take on visual weight. in other words
it would feel heavier than it would if it was
light in color.
Intimacy
Any space in which its desirable to
increase the sense of intimacy will
benefit from darker colored ceiling

9. The balance
Dark colors stacked from bottom first
going above to lighter
colors appear more balanced

10. Color has movements
Movements can make you interior more interesting because your eyes is always attracted to
something else if you do not have natural focal point in your room, using movements can help
to establish the focal you have chosen.

11. Create movements
with colour
Create movements
using similar color
Create movements
with texture

12. Create movements
with line
Create movement
with a mural
Create movement
with details

13. Rhythm and
Repetition
Rhythm and repetition is the
idea of creating movement and
harmony throughout your
space with recurring patterns,
colors, and different elements.
Rhythm is how well you
execute repetition. A space that
has steady rhythm and
repetition will lead the eye
around the room seamlessly.

14. C
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color temperature of the light is refered to the
warmth and coldness of the light, warmer color
appears yellow where as the cool color appears to
be white /blue color.

15. The colors of red, orange, and
yellow are considered warm
colors because they evoke
images of fire. They contrast with
cool tones, which evoke thoughts
of water, and include shades of
blue, green, and purple
Warm Colors

16. Cool Colors
Cool colors are shades of green,
blue, and purple. The only primary
color is blue, so any hue with a
blue undertone is considered a
cool color. They're called cool
colors, as opposed to warm
colors, because they are
evocative of water.

17. Thank
Thank
Thank
you!
you!
you!