We are often so busy doing "what we've always done", that we miss opportunities to rethink current approaches to content. However, through better communication, we can create ongoing relationships across silos to keep teams aligned.
A common language and agenda for change make it easier for teams to work together, measure impact, and build momentum. Clearly defined governance allows teams to develop a foundation for how decisions are made and supported. Together, these activities support new systems around the people and the process to develop and sustain change.
This mini-workshop will share facilitation and consultative tools to use for team planning sessions. You'll get to practice techniques that drive collaboration and encourage alignment to create better customer outcomes through content.
You'll learn how to:
Use an assessment tool to understand the current state of your collaboration and readiness for change
How to structure a mini-session with the team to start conversations about targeted content needs
Different tools to help build engagement around collective content leadership at all levels of the organisation
On June 8, 2016, Content Strategy Inc's Melissa Breker and Kathy Wagner presented their #CSITeamwork content strategy governance presentation at Collective Conference in Atlanta, Georgia.
Defining the content strategy is the easy part. But how do you actually make it work? Not just today, but tomorrow, and next year, and the year after that? How can you continually evolve and mature your content practices, create rock-star content teams, and produce better content faster? Sound magical? Nope, it’s just good content governance.
In this introductory workshop, we’ll use group discussions and debates, thought-provoking exercises, and real-world client stories to build your knowledge and awareness of content governance.
Here’s what you’ll learn:
How to identify where your organization fits in the content maturity model, and how to progress
Different options for content governance within an organization
The five pillars on which you need to build your content governance
How to advocate and influence for content governance changes
The steps to take to get you started towards better governance
Content Strategy Workflow & Governance Workshop, UX Bristol 2014Sophie Dennis
Content strategy: beyond the wireframe - a workshop for UX designers and researchers..
Have you ever experienced that sinking feeling at the end of a project when you realise the content that’s been loaded onto the site is nothing like what you were thinking of when you created the wireframes? Or revisited a site you built a while ago and found that additions and changes made over the years have altered it beyond recognition?
Content strategy can help you plan for great content right from the start of a project. This workshop demystifies the content production workflow – how it’s commissioned, created, measured and maintained – talks a bit about governance, and provides some practical tips and tools to help plan and manage content, whether you’re from an agency or in-house.
Sophie Dennis
Sophie is a freelance consultant. She is a freelance consultant specialising in UX and content strategy. She started her career in publishing before being enticed away by the bright lights of web design, where she has spent 15 years trying to get clients to take their content as seriously as they do design. She recently collaborated with Juliet on the content strategy for a major UK charity, and is currently working as a User Experience Director at cxpartners.
Juliet Richardson
Juliet is currently Principal UX Consultant at Nomensa in Bristol. She has been working in the field of UX for longer than she cares to remember and has worked on some great projects with some fabulous clients along the way, including a recent collaboration with Sophie to create a content strategy for a large national charity.
Content Governance: Planning for success throughout the content life cycleChris Mickens
Content governance allows organizations to determine priorities, assign responsibility, and establish detailed guidelines for creating and managing consistent, high quality web content. Sure, it’s not the sexiest thing in the world, but a well thought out content governance plan provides a solid foundation for achieving short and long-term content goals while maintaining a smooth editorial workflow.
This presentation will examine how a content governance plan provides guidance at every stage of the content life cycle including:
Planning
Development
Revision
Distribution
Management and Archiving
We’ll wrap up with a look at some useful Drupal modules and WordPress plugins that help streamline the content management workflow.
Building stronger content teams - Melissa Breker at boye 18Boye & Co
Starting and maintaining the content conversation across departmental teams can seem tricky. In fact, it can seem impossible.
Whether you work independently, or are part of larger project team, this presentation will share some ways to better plan for content projects, reduce conflict, and improve internal communication.
Like any conversation, understanding your audience, creating a shared vision for content, and using the right approach can not only align departments, but improve engagement for content across your organization.
This hands-on session will uncover how you can:
Understand where you stand on a content maturity scale Determine core skills to have on your team (and where there may be gaps)
Uncover a digital governance framework to understand organizational readiness for change Support team collaboration and techniques to change the conversation across teams
Training: The Missing Element of Content GovernanceRick Allen
When we think about content governance, we tend to consider roles, responsibilities, workflow, and documentation. But there’s an element to content governance that is equally important and often overlooked: training.
Fundamentally, content governance requires educating everyone involved in the publishing process—including content planning, creation, editing, publishing, and measurement. All this while considering numerous publishing channels and communication goals. To be successful, content relies on a cultural support for governance with active sharing and learning.
Building a content governance culture means we all need to be teachers—and students.
• Learn to assess content governance readiness, including existing expertise and knowledge gaps.
• Find out how to strengthen your content governance plan by making good use of staff resources.
• See how to create a scalable content governance training model.
• Discover how to foster a content culture and empower content contributors to do great work.
Gc let's put some strategy in our content strategy - van ue may 2019Content Strategy Inc.
Vancouver Experience Meetup Group (VanUE) presenation, May 2019. Learn how to make sure that your content strategy is strategic, by following a strategic canvas framework.
On June 8, 2016, Content Strategy Inc's Melissa Breker and Kathy Wagner presented their #CSITeamwork content strategy governance presentation at Collective Conference in Atlanta, Georgia.
Defining the content strategy is the easy part. But how do you actually make it work? Not just today, but tomorrow, and next year, and the year after that? How can you continually evolve and mature your content practices, create rock-star content teams, and produce better content faster? Sound magical? Nope, it’s just good content governance.
In this introductory workshop, we’ll use group discussions and debates, thought-provoking exercises, and real-world client stories to build your knowledge and awareness of content governance.
Here’s what you’ll learn:
How to identify where your organization fits in the content maturity model, and how to progress
Different options for content governance within an organization
The five pillars on which you need to build your content governance
How to advocate and influence for content governance changes
The steps to take to get you started towards better governance
Content Strategy Workflow & Governance Workshop, UX Bristol 2014Sophie Dennis
Content strategy: beyond the wireframe - a workshop for UX designers and researchers..
Have you ever experienced that sinking feeling at the end of a project when you realise the content that’s been loaded onto the site is nothing like what you were thinking of when you created the wireframes? Or revisited a site you built a while ago and found that additions and changes made over the years have altered it beyond recognition?
Content strategy can help you plan for great content right from the start of a project. This workshop demystifies the content production workflow – how it’s commissioned, created, measured and maintained – talks a bit about governance, and provides some practical tips and tools to help plan and manage content, whether you’re from an agency or in-house.
Sophie Dennis
Sophie is a freelance consultant. She is a freelance consultant specialising in UX and content strategy. She started her career in publishing before being enticed away by the bright lights of web design, where she has spent 15 years trying to get clients to take their content as seriously as they do design. She recently collaborated with Juliet on the content strategy for a major UK charity, and is currently working as a User Experience Director at cxpartners.
Juliet Richardson
Juliet is currently Principal UX Consultant at Nomensa in Bristol. She has been working in the field of UX for longer than she cares to remember and has worked on some great projects with some fabulous clients along the way, including a recent collaboration with Sophie to create a content strategy for a large national charity.
Content Governance: Planning for success throughout the content life cycleChris Mickens
Content governance allows organizations to determine priorities, assign responsibility, and establish detailed guidelines for creating and managing consistent, high quality web content. Sure, it’s not the sexiest thing in the world, but a well thought out content governance plan provides a solid foundation for achieving short and long-term content goals while maintaining a smooth editorial workflow.
This presentation will examine how a content governance plan provides guidance at every stage of the content life cycle including:
Planning
Development
Revision
Distribution
Management and Archiving
We’ll wrap up with a look at some useful Drupal modules and WordPress plugins that help streamline the content management workflow.
Building stronger content teams - Melissa Breker at boye 18Boye & Co
Starting and maintaining the content conversation across departmental teams can seem tricky. In fact, it can seem impossible.
Whether you work independently, or are part of larger project team, this presentation will share some ways to better plan for content projects, reduce conflict, and improve internal communication.
Like any conversation, understanding your audience, creating a shared vision for content, and using the right approach can not only align departments, but improve engagement for content across your organization.
This hands-on session will uncover how you can:
Understand where you stand on a content maturity scale Determine core skills to have on your team (and where there may be gaps)
Uncover a digital governance framework to understand organizational readiness for change Support team collaboration and techniques to change the conversation across teams
Training: The Missing Element of Content GovernanceRick Allen
When we think about content governance, we tend to consider roles, responsibilities, workflow, and documentation. But there’s an element to content governance that is equally important and often overlooked: training.
Fundamentally, content governance requires educating everyone involved in the publishing process—including content planning, creation, editing, publishing, and measurement. All this while considering numerous publishing channels and communication goals. To be successful, content relies on a cultural support for governance with active sharing and learning.
Building a content governance culture means we all need to be teachers—and students.
• Learn to assess content governance readiness, including existing expertise and knowledge gaps.
• Find out how to strengthen your content governance plan by making good use of staff resources.
• See how to create a scalable content governance training model.
• Discover how to foster a content culture and empower content contributors to do great work.
Gc let's put some strategy in our content strategy - van ue may 2019Content Strategy Inc.
Vancouver Experience Meetup Group (VanUE) presenation, May 2019. Learn how to make sure that your content strategy is strategic, by following a strategic canvas framework.
How to use content mapping to collaborate: CSInc - Gather Content Webinar 2016Content Strategy Inc.
It’s hard work getting people to change. The challenge is how to convince your team to work with content in a new way. It almost always boils down to the same thing.
It’s this:
Without the right motivation to change, people would rather stick to what they know, even if the status quo is more painful, ineffective, and unsatisfying.
Like all strategic conversations, understanding your current situation and determining the readiness for change in your organisation is an important first step in getting things done.
This presentation highlights how to bring teams together around content via customer journeys to bring a shared vision for your content.
Through this approach, you can identify gaps in your current content and highlight opportunities to build a content mix that meets both business and audience goals.
We get it. Our website is a process, not a project. Without a content plan redesign projects are just short-term fixes. We need content governance. But where does the process start? In this session, learn how to plan for content governance—managing content roles, responsibilities, processes, documentation, tools and training. Create a sustainable content plan stakeholders can buy into and a website that can survive day two of your website redesign launch.
Learn how Tourism Saskatchewan and Content Strategy Inc (CSI) partnered on a new content strategy initiative for the tourism industry. Includes what they did, why they did it, what came out of it, and lessons learned along the way. May be of particular interest to government and public-sector organizations.
We all know how important it is to manage content through its lifecycle. Streamlined and efficient content teams do this by articulating content processes to make sure that everyone involved, from stakeholders to subject matter experts to content creators, have a shared understanding of the work being done.
As a senior strategist with Content Strategy Inc., Blaine has facilitated workshops with numerous companies from different sectors to help them discover the processes that will improve how they work with content.
In this presentation, Blaine shares the suite of common process models for each phase of the life cycle that can be used by any company in any industry sector. He'll articulate the differences, and explain why they exist.
Legal services organizations produce a lot of content, and have an opportunity to create and manage it strategically. Having sound content strategy practices, supported with governance, is key to making their content more successful in educating consumers to solve their legal problems.
Compelling content needs a strategy, and content strategy needs governance in order for it to "stick." Learn about content governance and the opportunities and challenges it presents for organizations. Guest lecture for University of Washington content strategy course
A New Model for Content Strategy [Confab Central 2016 Session Slides]Content Strategy Inc.
Content Strategy Inc's Kathy Wagner and Melissa Breker reveal a new visual model that captures breadth and impact of content strategy within a simple, memorable framework that is easily understood by people outside of our industry.
Content is a big part of customer experience design. How can you integrate content considerations into your existing customer and user experience design processes? This presentation shows you how you content can be considered in all experience activities, at all design stages.
Content for everyone! Content everywhere! Hold up: Is your content out of control? Come learn how to rein in the marketing madness, refocus your strategy, and pull your team back from the brink of burnout.
- Take a close look at the complex realities of content
- Get your arms around your current content ecosystem
- Assess your content principles and priorities
- Learn how to create a smart(er) go-forward content marketing plan
- Get tips on how to shift company content culture from "more" to "meaningful"
Content is an important part of the customer experience. This presentation shows how you can improve customer experience design by mapping content to customer journeys. It outlines the content elements you should consider and the steps to take to create and get sign-off on useful, usable content maps. Finally, we share some approaches to get quick wins and an exercise to start you on the way to successful content mapping.
Delivered as a lightning talk at the Spring Social for Girl Develop It's Pittsburgh chapter, 2013-05-30. An overview of the high-level skills that indicate that one might be well-suited for a career in computer programming / software development. Especially intended to encourage women to consider careers in software development.
Bare Bones Content Strategy: How to Create a Sustainable Governance PlanRick Allen
As content professionals, we strive for clear, concise communication on the web. We cut clutter, hone our message, and plan for purposeful content.
Just like our content should be straightforward, so should our plan for making content happen. “Simple” is understandable and manageable. “Complex” is confusing and time-consuming. We need to take the right steps, not every step. We need to use the right tools, not every tool.
Ongoing content strategy requires cultural support for governance with buy-in from the top and bottom of our org chart. This means creating a content plan people understand, with straightforward tools and training people can use in their everyday work. Content strategy is complex. It’s our job to simplify it.
Don’t Let Someone Else Tell Your Career StoryHannah Morgan
Ideas for building online visibility
Your career is too important to be a well-kept secret. Today’s hiring managers are searching online to find their next great hire so it’s time for you to take control. This presentation will look at tools and tips for you to document your career story so that it will stand out and catch the attention of your potential new boss. From portfolios to social networking, you owe it to yourself to showcase your marketable assets. We’ll break down the elements of a compelling career story, brainstorm ideas for what to include and browse creative examples to inspire you to take action.
For #Spectrum16
Leverage LinkedIn to Attract Talent & Generate BusinessBrandMirror
Learn how to launch brand ambassadors from the CEO to your latest hire - all on LinkedIn. See examples of profiles, content, and other ideas. This highly interactive session will show you the critical basics of LinkedIn that every business owner needs to know to grow their business and attract talent. After this session, you will have a clear plan for how to identify who should be the face of the company and how to manage your team of brand ambassadors to break through the noise and connect with future employees and clients.
The road to awesome share point adoption in your organization sps nashville...Heather Newman
SharePoint Saturday Silicon Valley presentation on End User Adoption for Office 365 and SharePoint. Reviewing adoption checklists and best practices. Short demo of in-context help app Content Panda for Office 365 and SharePoint 2013. Learn about how to implement SharePoint or Office 365 inside your teams the most effective way. This deck is full of resources, links and hints on empowering end users and helping IT Admins put together the best plan possible for rolling out SharePoint in an organization.
As a tourism provider, it is easy to talk about what you do. But is that really what your audience wants to hear? Does it inspire your customers to spend their vacation time with you? In this presentation, Kathy Wagner shares five simple questions to ask your customers that will help you target content to their needs, and some easy tools for keeping your messaging focused on your customer. She also shares a quick trick for improving the odds that customers will provide positive online reviews. Throughout the presentation, Kathy share's illustrative examples from Tourism Saskatchewan’s recently adopted consumer-focused content framework.
This presentation was part of the 2017 HOST Saskatchewan Conference for tourism providers.
LavaCon 2017 - Snakes and Ladders: Content Collaboration with Subject Matter ...Jack Molisani
This workshop equips participants with planning tactics for laying out your next content change initiative. Participants will leverage a planning framework and participate in an interactive process of identifying key project opportunities and risks as well as exploring their own project roadmap. In this workshop, the project scenario focuses on how a content management system can be leveraged to facilitate content collaboration with subject matter experts. The topic will be approached using the familiar board game of Snakes and Ladders.
Specialised content geared towards the business world, created in collaboration with prestigious institutions and experts. Discover the advantages of quick and brief quality-training in a practical multi-device format ready to be used.
How to use content mapping to collaborate: CSInc - Gather Content Webinar 2016Content Strategy Inc.
It’s hard work getting people to change. The challenge is how to convince your team to work with content in a new way. It almost always boils down to the same thing.
It’s this:
Without the right motivation to change, people would rather stick to what they know, even if the status quo is more painful, ineffective, and unsatisfying.
Like all strategic conversations, understanding your current situation and determining the readiness for change in your organisation is an important first step in getting things done.
This presentation highlights how to bring teams together around content via customer journeys to bring a shared vision for your content.
Through this approach, you can identify gaps in your current content and highlight opportunities to build a content mix that meets both business and audience goals.
We get it. Our website is a process, not a project. Without a content plan redesign projects are just short-term fixes. We need content governance. But where does the process start? In this session, learn how to plan for content governance—managing content roles, responsibilities, processes, documentation, tools and training. Create a sustainable content plan stakeholders can buy into and a website that can survive day two of your website redesign launch.
Learn how Tourism Saskatchewan and Content Strategy Inc (CSI) partnered on a new content strategy initiative for the tourism industry. Includes what they did, why they did it, what came out of it, and lessons learned along the way. May be of particular interest to government and public-sector organizations.
We all know how important it is to manage content through its lifecycle. Streamlined and efficient content teams do this by articulating content processes to make sure that everyone involved, from stakeholders to subject matter experts to content creators, have a shared understanding of the work being done.
As a senior strategist with Content Strategy Inc., Blaine has facilitated workshops with numerous companies from different sectors to help them discover the processes that will improve how they work with content.
In this presentation, Blaine shares the suite of common process models for each phase of the life cycle that can be used by any company in any industry sector. He'll articulate the differences, and explain why they exist.
Legal services organizations produce a lot of content, and have an opportunity to create and manage it strategically. Having sound content strategy practices, supported with governance, is key to making their content more successful in educating consumers to solve their legal problems.
Compelling content needs a strategy, and content strategy needs governance in order for it to "stick." Learn about content governance and the opportunities and challenges it presents for organizations. Guest lecture for University of Washington content strategy course
A New Model for Content Strategy [Confab Central 2016 Session Slides]Content Strategy Inc.
Content Strategy Inc's Kathy Wagner and Melissa Breker reveal a new visual model that captures breadth and impact of content strategy within a simple, memorable framework that is easily understood by people outside of our industry.
Content is a big part of customer experience design. How can you integrate content considerations into your existing customer and user experience design processes? This presentation shows you how you content can be considered in all experience activities, at all design stages.
Content for everyone! Content everywhere! Hold up: Is your content out of control? Come learn how to rein in the marketing madness, refocus your strategy, and pull your team back from the brink of burnout.
- Take a close look at the complex realities of content
- Get your arms around your current content ecosystem
- Assess your content principles and priorities
- Learn how to create a smart(er) go-forward content marketing plan
- Get tips on how to shift company content culture from "more" to "meaningful"
Content is an important part of the customer experience. This presentation shows how you can improve customer experience design by mapping content to customer journeys. It outlines the content elements you should consider and the steps to take to create and get sign-off on useful, usable content maps. Finally, we share some approaches to get quick wins and an exercise to start you on the way to successful content mapping.
Delivered as a lightning talk at the Spring Social for Girl Develop It's Pittsburgh chapter, 2013-05-30. An overview of the high-level skills that indicate that one might be well-suited for a career in computer programming / software development. Especially intended to encourage women to consider careers in software development.
Bare Bones Content Strategy: How to Create a Sustainable Governance PlanRick Allen
As content professionals, we strive for clear, concise communication on the web. We cut clutter, hone our message, and plan for purposeful content.
Just like our content should be straightforward, so should our plan for making content happen. “Simple” is understandable and manageable. “Complex” is confusing and time-consuming. We need to take the right steps, not every step. We need to use the right tools, not every tool.
Ongoing content strategy requires cultural support for governance with buy-in from the top and bottom of our org chart. This means creating a content plan people understand, with straightforward tools and training people can use in their everyday work. Content strategy is complex. It’s our job to simplify it.
Don’t Let Someone Else Tell Your Career StoryHannah Morgan
Ideas for building online visibility
Your career is too important to be a well-kept secret. Today’s hiring managers are searching online to find their next great hire so it’s time for you to take control. This presentation will look at tools and tips for you to document your career story so that it will stand out and catch the attention of your potential new boss. From portfolios to social networking, you owe it to yourself to showcase your marketable assets. We’ll break down the elements of a compelling career story, brainstorm ideas for what to include and browse creative examples to inspire you to take action.
For #Spectrum16
Leverage LinkedIn to Attract Talent & Generate BusinessBrandMirror
Learn how to launch brand ambassadors from the CEO to your latest hire - all on LinkedIn. See examples of profiles, content, and other ideas. This highly interactive session will show you the critical basics of LinkedIn that every business owner needs to know to grow their business and attract talent. After this session, you will have a clear plan for how to identify who should be the face of the company and how to manage your team of brand ambassadors to break through the noise and connect with future employees and clients.
The road to awesome share point adoption in your organization sps nashville...Heather Newman
SharePoint Saturday Silicon Valley presentation on End User Adoption for Office 365 and SharePoint. Reviewing adoption checklists and best practices. Short demo of in-context help app Content Panda for Office 365 and SharePoint 2013. Learn about how to implement SharePoint or Office 365 inside your teams the most effective way. This deck is full of resources, links and hints on empowering end users and helping IT Admins put together the best plan possible for rolling out SharePoint in an organization.
As a tourism provider, it is easy to talk about what you do. But is that really what your audience wants to hear? Does it inspire your customers to spend their vacation time with you? In this presentation, Kathy Wagner shares five simple questions to ask your customers that will help you target content to their needs, and some easy tools for keeping your messaging focused on your customer. She also shares a quick trick for improving the odds that customers will provide positive online reviews. Throughout the presentation, Kathy share's illustrative examples from Tourism Saskatchewan’s recently adopted consumer-focused content framework.
This presentation was part of the 2017 HOST Saskatchewan Conference for tourism providers.
LavaCon 2017 - Snakes and Ladders: Content Collaboration with Subject Matter ...Jack Molisani
This workshop equips participants with planning tactics for laying out your next content change initiative. Participants will leverage a planning framework and participate in an interactive process of identifying key project opportunities and risks as well as exploring their own project roadmap. In this workshop, the project scenario focuses on how a content management system can be leveraged to facilitate content collaboration with subject matter experts. The topic will be approached using the familiar board game of Snakes and Ladders.
Specialised content geared towards the business world, created in collaboration with prestigious institutions and experts. Discover the advantages of quick and brief quality-training in a practical multi-device format ready to be used.
Agile Start Me Up - Using the Minimum Viable Discovery (MVD)Chris Chan
"The hardest part of building any software system is determining precisely what to build." - Fredrick Brooks
Discovering exactly what customers, stakeholders, and sponsors want to create is often the most difficult part of product development. Getting everyone aligned can be fraught with misunderstanding and misinterpretation. We often start with a backlog, but how do you know that the development of the product supports the growth of your company.
Getting off on the right foot when starting an Agile initiative can set you up for success. This presentation will outline a basic flow of light touch Discovery workshops as a way to start your agile product development engine.
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...Rosenfeld Media
Kristin Skinner and Kamdyn Moore: “A Deep Dive Into Value and Outcomes”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
Keynote given on May 30 @ DesignOps Global Conference.
In the world of design and Design Operations, leaders struggle to create insight into the success level of their design teams so that appropriate resources can be attained.
How to Accelerate Your Digital Transformation With Design Thinkingrivetlogic
Why are leading brands around the world including Apple, Google, Starbucks, Coca Cola, and Target adopting a Design Thinking approach? By thinking like a designer, these companies are transforming the way they develop products, services, processes and strategy.
Design thinking has become a key component of digital transformation success, providing a flexible approach to tackling the complex problems that digital transformation journeys present.
By approaching problem solving through a human centered mindset, design thinking allowing organizations to discover more innovative solutions that focus on the user’s needs.
This webinar discusses:
* Common pitfalls for project failure
* Why the design thinking approach works
* The five stages of Design Thinking
* Best practices for incorporating design thinking into your digital transformation strategy
Most of this won't make sense having not heard me give the presentation and hearing what I said for each slide, but several in attendance requested them, so here they are!
This is the presentation I gave at the Sleek Marketing conference on 05/05/15. I spoke about current trends in web design, responsive design, and search engine optimization.
What makes a great scrum team coach example with poll resultsDevJam
We’ve heard a lot about agile coaches and product coaches but what about Scrum Team Coaches. Don’t we really want to aspire to be great scrum team coaches? What would make a great scrum team coach? In this talk, we’ll explore concepts I think lead to great scrum team coaches. We’ll also look at leaders in the space as well as exercises you can implement to become great scrum team coaches.
Defining the content strategy is the easy part. But how are you actually going to make it work? Not just today, but tomorrow, and next year, and the year after that? How can you continually evolve and mature your internal content practices, create rock-star content teams, and produce better content faster? Sound magical? Nope, it’s just good content governance.
Micro-Coaching: The Impact of Continuous, Short and Instant Learning and Feed...BizLibrary
Many learning specialists and leaders have very limited time to plan and organize regular and scheduled formal coaching sessions. Instead, coaching is done in micro events—as needed, as it happens, in conversations and usually in combination with web tools and mobile devices. In these situations, micro-coaching becomes the only link between learners and workers and their leaders or trainers. The success of micro-coaching, therefore, leads to better performance.
In this webinar, you'll learn answers to questions such as:
What is the difference between formal coaching and micro-coaching?
What events trigger micro-coaching?
How do you implement micro-coaching, e.g. instant assists, feed-back loops, self-guided reviews, deliberate applications, and others?
What leader and trainer skills to develop in micro-coaching?
How do you effectively use web tools and mobile apps?
Cordelia Krooß: Co-Creating a Collaborative Culture - Collaboration and innov...Boye & Co
Co-Creating a Collaborative Culture
To tap the full potential of a modern workplace, you need an open and collaborative culture. Too bad this can’t just be downloaded with the newest office upgrade!
A BASF initiative takes a co-creative approach: Employees build their values with Lego® Serious Play®. Culture Hackers are spreading the new behavior in their organization. Join this session if you want to work out your own Culture Hack!
Karoliina Luoto: Modern Agile - Leadership at Boye 18Boye & Co
Modern agile - Ingredients of successful project leadership
Modern agile is a new way of thinking agile, focusing on created value and the 4 core principles of agile leadership. But what are the practical tools for ensuring that added value appears in the development work of an organization? In this presentation, we will walk you through a 12-piece toolset and an overall plan for your organization transformation.
Boye 18 management: Trust is good control is better_Adam FeldtBoye & Co
How can the modern manager ensure accountability while also promoting trust?
The increased specialization and lack of skilled resources has shifted the focus of management from control to trust. This has led to a weakening of traditional hierarchies and control mechanisms. Leaving us searching for new ways to ensure accountability
Adam Feldt: Citizen Communicators - Boye 18 CommunicationBoye & Co
Digital communications technology has disrupted the marketingspace to the extent that the autonomy achieved by the ordinary 'citizen' marketer and the increasing ease of automation is now disputing the role of the digital marketing specialist. Let US discuss the equivalent scenario for the digital communication specialist and the autonomous 'citizen’ communicator.
Philip Illum Thonbo: Stay humble, start with problems - Digital Commerce at B...Boye & Co
Digital Commerce is changing the conversation from who and why to what if. Even though adoption rate seems fast, general consumer needs is still behind tech innovation. We stray away from looking into basic human needs, and start to wonder “what if?”
I'm pretty sure very few customers came to Jeff Bezos three years ago because they were annoyed that they weren’t able to walk into a store, grab whatever they needed, and walk out without actively interacting with a single person - or machine.
Open Innovation – less magic, more results! “If you can't measure it, you can...Boye & Co
Identifying the potential for growth in our company or organization, and measuring our Return On Innovation, enables us to achieve results faster. This keynote shares strategic and hands-on advice for:
Faster results and more frequent launches of innovative products and services
A higher success rate due to goals, process and KPI’s being aligned
Reducing the risk of new innovation projects due to a sound structure and the right tools
Engaging people to foster innovation throughout the organization
The speed of innovation is constantly accelerating, but the challenge is that the largest benefits of innovation are still not being measured. In this keynote, Truls Berg, head of Norway's open innovation lab, shares tools, methods and frameworks for measuring, and thereby improving your innovation efforts.
Scott Brinker - Democratizing Martech - The Rise of Citizen Developers & Data...Boye & Co
In the past marketers had to go through IT for the marketing tools they need. Today marketing technology is widespread, easy to adopt and use. It’s been taken out of the hands of IT, and placed into the hands of practically everyone in the organization.
This keynote explores the possibilities and challenges that new MarTech - with the introduction of artificial intelligence - is giving marketers.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Collaborative content: tools to improve communication and content outcomes - Melissa Breker at Boye 18 - 2018-11-17
1. Shift the way you do digitalShift the way you do digital
1
Collaborative Content
Tools to improve communication
and content outcomes
brekergroup.com | @melissabreker
26. Develop:
How do we
connect?
What we’re talking about today
Agenda
brekergroup.com | @melissabreker
Support:
How will we
get there?
Assess:
What makes a
good team?
Define:
Who is our
audience?
31. Who is on the team is less important than:
• how the team is structured
• how members interact
• how as a group people value contributions
Aristotle project
Assess
brekergroup.com | @melissabreker
What Google Learned from it Quest to Build the Perfect Team,
New York Times Article
32. Feeling safe
Assess
brekergroup.com | @melissabreker https://rework.withgoogle.com/blog/five-keys-to-a-successful-google-team/
The foundation of a high
performing team is
members feel safe to share
feelings, ideas, and
insights.
33. Shift the way you do digitalShift the way you do digital
33
Assessing teams
34. Set team benchmarks to understand
effectiveness and improvements.
We can assess based on
• team requirements
• content requirements
• collaboration requirements
Assess and measure
Assess
brekergroup.com | @melissabreker
35. Assess
brekergroup.com | @melissabreker
Team assessments
Category Considerations Approach | Example
Team Development What stage of development
is your team?
Bruce Tuckman’s model of
“Forming, Norming,
Storming and Performing” or
Team Performance model
by Drexler and Sibbet
Communication How well do you
communicate around goals
and requirements?
4L Retrospectives: Liked,
Learned, Lacked, Longed
for, Feedback loops
Structure and Roles How is your team structured
for content?
RACI’s, Content team
Models
36. Assess
brekergroup.com | @melissabreker
Content assessments
Category Considerations Approach | Example
Content governance Who gets to make decisions
about things and whose job
it is to do what?
Content governance,
workflow and process maps,
team development
Delivery How well do you meet
content delivery needs?
Time to publication metrics,
Content team skill
assessment
Content Metrics How well does your content
perform?
SEO analysis, user testing,
task analysis
37. • Where are you as an team?
• How ready are you for
change?
What’s
working and
not working?
What’s the
impact?
What could
you do
differently to
solve the
problem?
What are the
risks?
Collaboration assessment
brekergroup.com | @melissabreker
Assess
38. Shift the way you do digital
38
brekergroup.com | @melissabreker
Assess
39. Shift the way you do digital
39
brekergroup.com | @melissabreker
Assess
41. Define
brekergroup.com | @melissabreker
Team survey
Lessons learned
• Lack of alignment around
goals and vision
• Good level of
acknowledgement of work
within the team
Results
• Weekly update to include a
“team temperature check”
42. How do you assess and measure?
Assess
brekergroup.com | @melissabreker
43. Develop:
How do we
connect?
Define:
Who is our
audience?
What we’re talking about today
Agenda
brekergroup.com | @melissabreker
Support:
How will we
get there?
Assess:
What makes a
good team?
44. Shift the way you do digitalShift the way you do digital
44
Know your audience
45.
46. Team problems
• Mismatched work
styles for problem
solving.
• Interpersonal conflict
between team
members.
• Unclear benchmarks
for metrics.
Larry Johnson Mind the Gap
(CC BY-NC-SA 2.0)
Define
brekergroup.com | @melissabreker
54. “We don’t
see things as
they are, we
see them as
we are.”
Anais Nin
Define
brekergroup.com | @melissabreker
55. May prioritize May neglect Content impact
Leadership •Budget | ROI
•Schedule
•Deliverables
•User
experience
•Project risks
•Doesn’t meet
user needs
•Missed
deadlines
Define
brekergroup.com | @melissabreker
Different roles have different priorities
Via @Team_CS_Inc
56. May prioritize May neglect Content impact
UX | CX
manager
•Audience needs
•Research
•Visual design
•Content
analysis
•SEO
•Content
planning
•Business
objectives side-
lined
•Lack source
material, time, or
budget
Different roles have different priorities
Define
brekergroup.com | @melissabreker Via @Team_CS_Inc
63. How well do you
understand your
team members?
• Good?
• Neutral?
• Not so good?
Define
brekergroup.com | @melissabreker
64. Develop:
How do we
connect?
Define:
Who is our
audience?
What we’re talking about today
Agenda
brekergroup.com | @melissabreker
Support:
How will we
get there?
Assess:
What makes a
good team?
65. Shift the way you do digitalShift the way you do digital
65
How can we get
everyone on the same
page?
66. Team problems
• Ineffective
leadership and
management.
• Uncertain
relationships.
• Missing skills on the
team. Larry Johnson Mind the Gap
(CC BY-NC-SA 2.0)
Develop
brekergroup.com | @melissabreker
68. Ask yourself
Communication style Types
Work Styles Listener
Brief in person, then follow up with a
summary
Reader
Send summary, then follow up with a
discussion
Decision-making Involved Delegated
Information level Detailed High-level
Time of Day AM PM
Develop
brekergroup.com | @melissabreker
Tool: Team communication map
69. Develop
brekergroup.com | @melissabreker
Tool: Team communication map
Lessons learned
• Empathy for other team
members
Results
• Great understanding about
needs
• Effective outreach based on
individual requirements
viaShoweet
76. Develop:
How do we
connect?
Define:
Who is our
audience?
What we’re talking about today
Agenda
brekergroup.com | @melissabreker
Support:
How will we
get there?
Assess:
What makes a
good team?
82. Team check list
Do you have a clear and compelling need to change?
Does the organization value learning?
Are people measured on the value they create?
Will management clear obstacles & support change?
Are team members ready to opt-in to change?
Forrester Research
Support
brekergroup.com | @melissabreker
83. • Propose new ideas
• Make contributions
outside your area of
expertise
• Connect people and
resources to a worthwhile
goal
Become a leader
Support
brekergroup.com | @melissabreker
Act like a Leader, Think like a Leader,
Herminia Ibarra
84. Internally:
• Impacts motivation
• Reshapes self-definition
Externally:
• Develops reputation for
competency
Take action
Support
brekergroup.com | @melissabreker
Act like a Leader, Think like a Leader,
Herminia Ibarra
85. What have you
tried?
• What works?
• What doesn’t?
Define
brekergroup.com | @melissabreker
87. Less
• Maintaining the status quo
• Radio silence
• Confusion
• You
Action
brekergroup.com | @melissabreker
Think about
More
• Continuous learning
• Regular communication
• Transparency
• Them