The document is a questionnaire for a study on the effectiveness of Colgate toothpaste's promotion mix in Surat city. It contains 16 questions regarding the respondent's use of Colgate toothpaste, reasons for preference, favorite flavors, awareness of offers and promotions, satisfaction with promotions, and likelihood to recommend Colgate. It concludes with questions about the respondent's personal details.

1. Questionnaire
Dear respondent,
I am a student of “Navnirman Institute of Management, Surat” conducting a survey for my
project preparation, as the requirement of partial fulfillment of subject Project in Third year
(Semester – VI) BBA in Surat city of a study on “A STUDY ON EFFECTIVENESS OF
PROMOTION MIX OF COLGATE TOOTHPASTE IN SURAT CITY”. I assure you that
the information given by you are strictly used for academic purpose only. I request you to help
me in gathering required information by filling up the following information.
Thank you,
Pratibha Mehta
[Navnirman Institute of Management]
Instructions: Use tick mark (  ) for your favorable answer.
Q1) Do you use colgate toothpaste?
a) Yes
b) No
If yes, than continue
Q2) Why do you prefer colgate toothpaste?
a) Brand image
b) Quality
c) Price
d) Taste
e) Other

2. Q3) Which flavor do you prefer in colgate toothpaste ?
a) Colgate total 12
b) Colgate maxfresh
c) Colgate cibaca
d) Colgate active salt
e) Colgate sensitive
f) Other
Q4 )In which media do you find more advertisement of colgate toothpaste?
a) T.V
b) Magazine
c) Radio
d) Billboard
Q5) Which offers of colgate attracts you the most?
a) Price off
b) Free sample
c) Coupons
d) Others
Q6) How much are you satisfied with the offers of the colgate toothpaste ?
a) Highly satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
e) Highly dissatisfied
Q7) Are you aware of the free dental checkup conducted by colgate toothpaste?
a) Yes
b) No

3. Q8) If yes, than have you ever visited for free dental checkup?
a) Yes
b) No
Q9) Do you agree with the famous line of colgate toothpaste “kya apke toothpaste mey namak
hai” which come in T.V add suits the product?
a) Strongly agree
b) Agree
c) Neutral
d) Strongly disagree
e) Disagree
Q10) For following statement give your opinion?
For:- Strongly agree(SA), Agree(A), Neutral(N), Strongly disagree(SD), Disagree(D)
a) “Advertisement of colgate toothpaste attracts you”
b) “You have heard good words about colgate toothpaste”
c) “Sonakshi shinha as a brand ambassador of the colgate salt
toothpaste influence you to purchase colgate toothpaste”
d) “Hoarding of colgate toothpaste attracts you”
e) “Colgate toothpaste should be deliver at the door step”
f) “Packaging of colgate toothpaste attracts you”
g) “Toothbrush free with colgate toothpaste attracts you”

4. Q16) Would you suggest colgate toothpaste to others?
a) Yes
b) No
Personal Details:
Name:
Address:
Contact No.:
Age Group: 18 to 25 25 to 35 35 to 50 Above 50
Gender: Male Female
Occupation: Businessmen Government employed
Housewives Student
Monthly Income: 0-25000 25000-50000 Above 50000
(In Rs)
Family Member: