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Prepared by:
sma uhamad
Starts with
selling 9
beverages/day
1886 - Atlanta
Local soda
producer
20th century
Products
appears
everywhere
2005
Large...
Conflict
2003
Publication issued by Centre
for Science & Environment
1. Presence of pesticides in Cola
Cola product
2. Wat...
 Well known
brand &
product sells
almost in every
country in the
world
 Provide jobs for
local people
(25k direct &
150k...
1) Growth
2) Environment
3) Climate
CSR Initiatives by Coca Cola
India
4) Community
5) Workplace
+ Corporate Governance
Et...
1) Growth
 Council of Applied Economic
Research (India premier
economic research institute)
reported that the industry ha...
2) Environment
a) Water
Stewardship
# 2005 Improved
water use efficiency
by >25%
# Water usage ratio=
amount of litre of
w...
Cold Drink
Equipment
Solid Waste
Management
Performance
3) Climate
 Registered device
name “Energy
Management
System”
 R...
DisasterRelief&Rehabilitation
PrimaryHealthcareClinic
4) Community
 Various aids provided like
providing bottled
drinking...
5) Workplace
 Company given attention to abide rules and laws regarding local and international
labor practice.
 Employe...
Corporate Governance
Ethics
 The Code of Business Conduct
 Abide to Anti-Bribery Policy.
 Coca Cola also abide to the U...
Being more involved in actively
improving the social
environment
Awareness of changing social
values
Economic function
CSR...
Conclusion
 Whenever companies do more harm, more good then will be produced.
 CSR initiatives as a way to compensate co...
Thank you
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Corporate Social Responsibility Case Study: Coca Cola India

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Discover a case study of Coca Cola India in which how they turns their corporate social irresponsibility/issue into corporate social responsibility that give benefits to parties around where Coca Cola India operates their factories.

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  • Respected Sir/Madam, Sub: Regarding the submission of A project Proposal on Life Skill Enhancement Training for the children in Juvenile Homes and TOT Training for teachers in Government Schools in 7 Districts of Tamilnadu. Ref : As per the provisions of the Companies Act, 2013, under section 135, PSC falls under category of companies, which have to mandatorily spend at least 2% of their average net profits towards specified Corporate Social Responsibility (CSR) We have been approved by the Income Tax Department under section 80G and 12AA of Income Tax Act. We have also approved FCRA Act by Ministry of Home Affairs Govt. of India. ADAIKALAM is a nongovernmental organization working for the protection of the destitute and marginalized society. It was started in the year 2008 registered under the Indian Trust Act. Now it is concentrating more on the education, skill development and health aspects of the most backward community by providing supplementary education to the school going children in slum and rural areas, educational support like providing books and paying fees to most poor financial background students, many youth were given training on life skills, awareness programme was conducted for women on their rights and empowerment, medical service and referral provided to the needy people. It have been implementing various developmental activities at Chennai, Kanchipuram , Thiruvallur, Vellore, Coimbatore, Salem, Trichy, Thirunelveli, Virudunagar, Sivagangai, Madurai and Theni districts Tamilnadu, India. Adaikalam jointly with Tamilnadu social defence have conducted various vocational training programme along with the Life enrichment programme for the girls and boys in the home. The recent incident happened in the Juvenile Home in Chennai made an eye opener as 30 children have escaped from the Juvenile home few of them tried to kill themselves behaved very rude. The main reason for their behaviour is lack of knowledge on life skill and due to their living circumstances. So this project will support in giving full fledged training for the students in the juvenile homes and teachers in the Government schools will be provided TOT training covering 7 districts like Chennai, Kancheepuram, Madurai, Salem, Coimbatore, Trichy and Vellore. We have come to know about the services of Australian Aid through your website and we are very interested to work as the partner organization. Our detail proposal has been given in the Application form and we kindly request you to consider our application for the project to implement Life skill enhancement training to the Juvenile home children and to the teachers of government school. Expecting your favourable response at the earliest. W.Sebasti Lourd Mary Anusha , MSW , Founder
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Corporate Social Responsibility Case Study: Coca Cola India

  1. 1. Prepared by: sma uhamad
  2. 2. Starts with selling 9 beverages/day 1886 - Atlanta Local soda producer 20th century Products appears everywhere 2005 Largest company for non-alcoholic beverages & syrups 1977 withdrawal 1992 – Re- enters India India Production factory since 1950s
  3. 3. Conflict 2003 Publication issued by Centre for Science & Environment 1. Presence of pesticides in Cola Cola product 2. Water pollution 3. Excessive used of groundwater # Drought in Placimada, Wada & Mehdiganj Issues forwarded to government of India & been put for investigation
  4. 4.  Well known brand & product sells almost in every country in the world  Provide jobs for local people (25k direct & 150k indirect employees  Thums Up & Sprite are top selling brands  Unethicaly conducting business  The way issues been handled had aroused more grievances among local people  India is world’s largest fastest growing population after China  Provides large market for products  Negative image from the issues  40% of sales drop (2 weeks after CSE report released)  Bear for damage & fine (Rupee 216 crore=US$48m)  Shutting down of the bottling plant in Placimada in 2004
  5. 5. 1) Growth 2) Environment 3) Climate CSR Initiatives by Coca Cola India 4) Community 5) Workplace + Corporate Governance Ethics
  6. 6. 1) Growth  Council of Applied Economic Research (India premier economic research institute) reported that the industry has a 2.1 of multiplier effects.  Job opportunities (25 000 direct and indirect employees of > 150 000).  “Parivartan” program (means change towards the better) for enhancing skills among retailers. • At the end of 2009, the program had trained 30 000 retailers in North India.
  7. 7. 2) Environment a) Water Stewardship # 2005 Improved water use efficiency by >25% # Water usage ratio= amount of litre of water used for the production of 1 litre of finished product b) Recycling Water Treated water # Used for utility (e.g. boilers, chillers, landscape irrigation & dust control) # used for 2ndary purposes (e.g. toilet cleaning, floor washing, etc) c) Water Replenishment Initiatives # End 2009, 500 rainwater harvesting been installed in 20 states # = 93% groundwater used d) Drip Irrigation Projects # Started in 2008. 27 farmers & covering 13.5 hectares of agriculture land # End 2010, 300 drip system installed in >150 hectares area
  8. 8. Cold Drink Equipment Solid Waste Management Performance 3) Climate  Registered device name “Energy Management System”  Reduce energy consumption by 35%  Material used are recyclable  E.g. cardboard boxes, gunny bags, & wooden scrap.
  9. 9. DisasterRelief&Rehabilitation PrimaryHealthcareClinic 4) Community  Various aids provided like providing bottled drinking water, use delivery vehicles for aid distribution & employee volunteerism  Rehabilitation projects – partnership with NGOs (World Vision India, Plan India & Save the Children) for reconstruction of classroom  Aarogya Health Clinic  It is dedicated to the local community in March 2011  Collaborated with NGO (Guwahati based NGO)  All visiting patients issued “Aarogya Health Card” & free basic medicine provided  On average, 200 patients visit the clinic every month
  10. 10. 5) Workplace  Company given attention to abide rules and laws regarding local and international labor practice.  Employees have right to report any violation without fear of retaliation.  Every employee is treated fairly, with dignity and respect in Coca Cola. Well Being Assessment Pegasus Program  To provide a customized health assessment report to each employee & Annual Check Up Policy for all employees  INR35 000 a year to partly sponsor employee sports related expenses, including gymnasium membership & purchase of sports equipment by company  To develop functional experts each year, enhancing skills, to take on future roles within the Coca Cola system
  11. 11. Corporate Governance Ethics  The Code of Business Conduct  Abide to Anti-Bribery Policy.  Coca Cola also abide to the U.S. Foreign Corrupt Practices Act  The Company is a signatory to the United Nations Global Compact, by which it is committed to work against corruption and bribery around the world.  The Code of Business Conduct for Suppliers  effective in February 2008.
  12. 12. Being more involved in actively improving the social environment Awareness of changing social values Economic function CSR Review  Definition • The European Commission is ‘the responsibility of enterprises for their impacts on society’ • “companies acting in accordance with societal demands” (Han, 2010. p.12)  In 1971, Committee of Economic Development introduced “Three Concentric Circles”  Outer layer (biggest circle) is also achieved and performed by Coca Cola India.  Second circle of CSR is not fully met by Coca Cola India at the early operation of its plants in India.  Inner circle (economic function) is including growth, products and jobs creation are fulfilled. • However the situation is slowly changed • The conflicts of water became a catalyst for Coca Cola India to be more proactive in their CSR activities
  13. 13. Conclusion  Whenever companies do more harm, more good then will be produced.  CSR initiatives as a way to compensate corporate social irresponsibility (water issues).  Comprehensives CSR initiatives are implemented by Coca Cola India has provided better environment to local people. Lesson to be learnt :  Company should be ethically and legally responsible and aware of environment where they operate their business  Avoid any conflicts and also to provide/deliver their philanthropy to people.  CSR is the best way for company to show their concern for environment that they operate and to those people who are affected by their operation
  14. 14. Thank you

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