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Coca Cola India Company Presentation

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Coca Cola India Company Presentation

Coca Cola India Company Presentation

  1. 1. Hindustan Coca Cola Beverages Pvt. Ltd. Speaker Harshad Katikar
  2. 2. The Coca Cola Company • The Coca-Cola Company is the world's largest beverage company. • The company’s best known product Coca Cola was invented by John Stith Pemberton in 1886. • The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.
  3. 3. The Coca Cola Company • Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day. • The Coca-Cola Company is headquartered in Atlanta, Georgia. • Its current president and CEO is Muhtar Kent.
  4. 4. Coca Cola In India • Coca-Cola, the corporate nourishing global community with the worlds largest selling soft drink concentrates since 1886, returns to India in 1993 after a gap of 16 years. • With the acquisitions of major brands in India it went on to be known as The Hindustan Coca Cola Beverages Pvt Ltd.
  5. 5. Coca Cola In India • Hindustan Coca-Cola Beverages Private Limited is a 100% company owned Bottler. • The company has 3 business regions, and operates out of 22 locations across India. • Their business model includes manufacturing the beverage,
  6. 6. Brief History • Coca-Cola was the leading soft drink brand in India until 1977. • Coca-Cola returned to India in 1993 with a deal that gave Coca-Cola ownership of the nation's top soft-drink brands and bottling network. • Coca-Cola acquired most of the local Indian brands including Thums Up, Limca, Maaza, Citra and Gold Spot.
  7. 7. Brief History • From 1993 to 2003, Coca-Cola invested more than US$1 billion in India. • Coca-Cola India achieved 39% volume growth and 23% industrial growth reaching breakeven profitability in the region in 2002. • Sanjiv Gupta, Ex CEO of Coca-Cola India, joined Coke in 1997 as Vice
  8. 8. The Coca Cola System • The Coca-Cola system in India: – 24 company-owned bottling operations. – 25 franchisee-owned bottling operations. – Employs approximately 8,000 local people. – Indirectly creates employment for more than 1,50,000 people in India.
  9. 9. Branches Of The Company • The country wide marketing office is located at Gurgaon Haryana. • 4 Regional Offices in Haryana, Mumbai, Hyderabad, Kolkata. • Over 50 manufacturing locations in India. • One manufacturing unit each in Maldives, Bhutan, Nepal and Sri
  10. 10. Company Leadership • Mr. John Ustas, C.E.O: Mr. Ustas has been Chief Executive Officer of Hindustan Coca-Cola Beverages Private Limited since July 2005. • Mr. Sanjiv Gupta , President heads the Indian operations of HCCBPL. • Mr. T. Krishnakumar was appointed C.O.O in Oct 2008.
  11. 11. Coca Cola - Mission • To Refresh the World. • To Inspire Moments of Optimism. • To Create Value and Make a Difference. • The Coca-Cola Promise says, quite simply, that “The Coca-Cola Company exists to benefit and refresh everyone who is touched
  12. 12. Coca Cola - Vision • People • Planet • Portfolio • Partners • Profit
  13. 13. Quality And Standards • Consumers across the globe choose Coca-Cola more than a billion times every day because it is:  The Symbol of Quality  Customer and Consumer Satisfaction  A Responsible Citizen of the
  14. 14. Coca Cola Products • With the exception of Kinley the product line consists of beverages. • Almost every product is a brand in itself. • Coca Cola manufactures and markets beverages like Coke, Fanta, Limca, Sprite, Thums Up, Minute Maid etc.
  15. 15. Coca Cola- Achievements • Coca-Cola India won the Delhi Government's Bhagidari Award for its efforts in Water Conservation and Community Development. • The World Environment Foundation (WEF) conferred the “Golden Peacock Environment Management Special Commendation” for the year 2006.
  16. 16. Coca Cola - Achievements • All 25 of the COBOs have gained the international standard ISO 14001 Environment Management System certificate. • The ISO 14001 certificate is the internationally recognized standard of Environmental Management. • A company must demonstrate management commitment, the total involvement of all employees and a
  17. 17. Coca Cola - Advertisements THE HAPPINESS FACTORY LIFE TASTES BETTER WITH COKE
  18. 18. Thank You! All Rights Reserved Harshad Katikar

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