Present Scenario• English speaking college graduates• Unmarried fresh graduates• Boom in the medical transcription and call centre• Computer and phone handling training• Shifting of companies from Delhi to GurgaonLunch & Snacks -healthy and home like food
Future Plans• Top class décor, fancy designer furniture,monogrammed cutlery which can match therise in price of food• Well dressed cashier• Well connected machines• Kitchen tandoor and equipments• Financing– Increase in price of food or– Decrease in quantity
Clientele food habits• “Indians Love food and only of their kind”– Sri harsha A. Acharya, HR head First Ring PLtd• Ambience matters but less expensive foodmatters more.• South Indian snacks preferred as lunch.• Fast food items is preferred more since its lessexpensive and can refill the stomach forlonger time .
Desired service• Maintain Indian taste• Cleanliness and smart environment.• Employee should be well behaved and can offervalue for money proposition to the customers.• Fast-Food and South Indian food options outside& inside the restaurant.• Reduction in quantity but no change the price.
Strategy• No need for huge investment in interiors.• Purchase of kitchen equipments so as toimprove the efficiency and taste of cooking• Hiring and training of cook and staff.• Expansion plans:– Introduction of South Indian food and also fastfood– Stalls of Chaat, pani puri, kulfi-faluda, pao bhaji mainlyfor females