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strategic management of coca cola

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this is specially for people who spend their 3 years making prjects...in courses like bbi, baf etc etc

strategic management of coca cola

  1. 1. GROUP PROJECT ON STRATEGIC MANAGEMENT TOPIC:
  2. 2. OBJECTIVES <ul><li>To know the core values, vision and mission </li></ul><ul><li>To understand the internal and external environment in which Coca Cola operates. </li></ul><ul><li>To understand the future prospects of different products </li></ul><ul><li>To decipher whether Coca Cola strikes a balance between its profits and social responsibilities. </li></ul><ul><li>To identify and characterize the different growth strategies used by Coca Cola </li></ul><ul><li>To know about the Coca-Cola Company’s strategies management process </li></ul>
  3. 3. COMPANY OVERVIEW <ul><li>A leading manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups </li></ul><ul><li>The company owns or licenses more than 500 brands </li></ul><ul><li>It operates in more than 200 countries </li></ul><ul><li>The company is headquartered in Atlanta, Georgia </li></ul><ul><li>HISTORY OF COCA COLA </li></ul><ul><li>Coca-Cola was first introduced by John Smyth Pemberton </li></ul><ul><li>He first distributed the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain </li></ul>
  4. 4. VISION <ul><li>People: Be a great place to work where people are inspired to be the best they can be. </li></ul><ul><li>Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. </li></ul><ul><li>Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. </li></ul><ul><li>Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. </li></ul><ul><li>Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities </li></ul><ul><li>Productivity: Be a highly effective, lean and fast-moving organization. </li></ul>
  5. 5. <ul><li>MISSION </li></ul><ul><li>• To refresh the world in body, mind and spirit </li></ul><ul><li>• To inspire moments of optimism through our brands and our actions </li></ul><ul><li>• To create value and make a difference everywhere we engage. </li></ul><ul><li>VALUES </li></ul><ul><li>Leadership: The courage to shape a better future </li></ul><ul><li>Collaboration: Leverage collective genius </li></ul><ul><li>Integrity: Be real </li></ul><ul><li>Accountability: If it is to be, it's up to me </li></ul><ul><li>Passion: Committed in heart and mind </li></ul><ul><li>Diversity: As inclusive as our brands </li></ul><ul><li>Quality: What we do, we do well </li></ul>
  6. 6. EXTERNAL ENVIRONMENT
  7. 7. EXTERNAL ENVIRONMENT
  8. 8. EXTERNAL ENVIRONMENT
  9. 9. COMPETITIVE FORCES
  10. 10. SWOT ANALYSIS
  11. 11. <ul><li>Global presence </li></ul><ul><li>Many variants. </li></ul><ul><li>Brand awareness </li></ul><ul><li>Logo famous </li></ul><ul><li>Strong marketing and advertisin g </li></ul><ul><li>Aggressive acquisitions </li></ul><ul><li>Increase in demand for bottled water </li></ul><ul><li>Growth of Hispanics </li></ul><ul><li>Negative publicity </li></ul><ul><li>Low profits in strong areas </li></ul><ul><li>Decline in cash flow </li></ul><ul><li>Supply is restricted </li></ul><ul><li>Intense competition </li></ul><ul><li>Slowdown in rural </li></ul><ul><li>Demand </li></ul><ul><li>Negative health effect </li></ul>STRENGTHS WEAKNESS OPPORTUNITIES THREATS
  12. 12. GROWTH STRATEGY <ul><ul><li>CORPORATE LEVEL STRATEGY </li></ul></ul><ul><ul><li>FORWARD INTEGRATION STRATEGY </li></ul></ul><ul><ul><li>JOINT VENTURES </li></ul></ul><ul><ul><li>MARKET DEVELOPMENT </li></ul></ul><ul><ul><li>PRODUCT DEVELOPMENT </li></ul></ul>
  13. 13. BCG MATRIX OF COCA-COLA
  14. 15. BCG PRODUCT LIFE CYCLE
  15. 16. CORPORATE SOCIAL RESPONSIBILITY <ul><li>The coca-cola system in Vietnam and the local people’s committee launched a new community water initiative in December 2006. </li></ul><ul><li>The company continued to champion various initiatives such as rainwater harvesting, restoring groundwater resources, going in for sustainable packaging and recycling, and serving the communities where it operated . </li></ul><ul><li>Canada’s first-ever live positively stakeholder awareness campaign </li></ul><ul><li>Coca-cola India has been awarded the social and corporate governance award for best practices in corporate social responsibility 2009. </li></ul>
  16. 17. RECOMMENDATIONS <ul><li>For the products like diet coke, pulpy orange and kinlely soda it better to stop manufacturing these products </li></ul><ul><li>Invest profits for future growth and for earning more of market share and profits </li></ul><ul><li>Invest heavily into products like fanta and sprite in order to push the products to star status. </li></ul><ul><li>For coca-cola -cost management, product differentiation and marketing have become more important as growth slows and market share becomes the key determinant of profitability </li></ul><ul><li>The organization has to carefully study external environment moves and accordingly devise strategies to gain competitive advantage </li></ul><ul><li>Coca cola has to make every possible move to ensure that its image remains that of an FMCG giant that would never compromise on the quality front </li></ul>

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