Imc assignment

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Imc assignment

  1. 1. Abhishek MalooRoll No-011. Product Advertisement: Product advertising is the art of building and maintaining productawareness with potential buyers.2. Service Advertisement: This type of advertisement is used to create awareness about a service toits target customers or potential buyers.IMCASSIGNMENT
  2. 2. 3. Institutional advertisement: This type of advertisement is used to promote a company rather thana product or service. Example- Citizen Bank, Coca-Cola, Pepsi etc.4. Public Relation advertisement: PR is a tool which is used to build image of a company. Ithighlights the achievements of the company. When a company went through bad phase,then PR is used to bring the company in track. Example- Kronwicky, AT & T, Red Bull,Apple etc.
  3. 3. 5. Financial Advertisement: It is the practice of advertising to the investors, loan, banking,insurance and mortgage consumer. Example- Ally, BOA, SBI Home loan, ING DIRECTmortgage loan etc.
  4. 4. 6. Public Service advertisement: These are primarily designed to inform and educate people ratherthan selling a product or service. It creates awareness and change public opinion.Example- Barnardo’s, Fitness, education, safe sex, etc.

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