Coke – case study

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Coke – case study

  1. 1. COKE – CASE STUDY Unethical Issues By : G.Divya - 3511140009J.Subhashine – 3511140024 S.Uthra – 3511140030 T.Aruna – 3511140049
  2. 2. COMPANY BRIEF• Company Type : Public• Founded : 1886• Founder : Asa Candler• HQ : Atlanta , US• Area Served : Worldwide• CEO : Muhtar Kent• 2012 Slogan : Open Happiness
  3. 3. • Number of Employees : 1,46,200• Beverages : 3500+• Product Types : – Energy drinks – Juices – Soft Drinks – Sports Drinks – Tea & Coffee – Water – Milk & Soya based Beverages• Servings per day : 1.8 billion consumers
  4. 4. COMMENCEMENT DETAILS• Location : Kala Dera , Jaipur• Year : 2000• Source of Livelihood: Agriculture
  5. 5. EFFECTS ON EXISTANCE OF THE PLANT• Notice a rapid decline in groundwater levels.• Worsening water conditions - through extraction and pollution• Farmers -loss of groundwater translated directly into loss of income• Women - walk an additional 5 to 6 kilometers just to fetch water to meet the basic daily needs of the family
  6. 6. RECOMMENDATIONS by TERI ASSESSMENT• Transport water from the nearest aquifer• Store water in the monsoon season• Relocate the plant to a water-surplus area• Shut down this facility
  7. 7. UNETHICAL & DISHONEST ACT• Fails to shut down the plant• Refusal to share : Environmental impact assessment• Reason : Legal & Strategic confidentiality• TCCC Standards : For Waste Management not met
  8. 8. MISREPRESENTING FACTS BY COCO-COLA• Voluntary participation in the TERI assessment reflects commitment to transparency and continuous improvement.• Coca-Cola company claims as : a green – started Rainwater Harvesting Socially responsible company – Recharging water 5 times that they have extracted
  9. 9. ACTUAL FACTS• They do not have measuring devices installed to verify the amount of water recharged• All the recharge shafts that were randomly visited were found to be in dilapidated conditions.
  10. 10. SOLUTION TO THE PROBLEM• Follow the suggestions provided by the assessment• Installing measuring device for knowing the amount water recharge• Maintaining good condition of the recharge shaft

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